User Retention: 5 Mistakes to Avoid

Posted on April 1st, 2014 by


Getting users to download your app is much different than getting users to use your app. A recent report found that 80-90% of users removed an app from their device after only one use! This means that it is more important than ever for app developers to make a powerful first impression on a user. Below are 5 things a developer should avoid in order to master the art of the first impression:

 

Registration:

 

It can be tempting to ask a user to register with your app before they use it. This way, you’ll be able to gather information about them which will be used to personalize their experience or to bolster your marketing efforts. However, reports show that over 50% users will abandon an app if they have to register before exploring its features. If you want to keep some of those users, consider delaying the registration process until a) they want to access a specific part of your app reserved for registered customers only or b) they open your app for the second time.

 

Also, if you integrate social media into your login process, allow users the option of registering without integrating their social media profiles. Not everyone wants to share their activities constantly with their social networks.

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The Importance of a Sleek App Design

Posted on March 28th, 2014 by
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About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

With about one million apps in the Apple store and more than 1.1 million Android apps on the market, differentiating your particular app among a seemingly endless sea of competitors is certainly not an easy task. Not only does your app have to add functionality to the user experience, it has got to carry a strong, user-friendly design that is easy to navigate and easy on the eye.

 

When it comes to digitization, we live in an increasingly cluttered world. With over two million apps on the market—a number that inches upwards every single day—it is imperative that designers sculpt their apps in such a way that grabs the attention of the potential user. Human beings are very visual creatures, and even if you design the strongest, most helpful app, if the interface looks horrible, there is a great chance that the popularity of the app will never take off.

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App Trends: What’s in and What’s Out

Posted on February 4th, 2014 by
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As the app industry matures, new features, designs, and user demands will emerge and transform the mobile application landscape. Staying ahead of the trends is a great way for developers to break through the competition to the top of the app stores. As 2014 truly gets underway, let’s take a look at which app trends are on their way out, and which trends are now in demand by the app industry.

 

OUT:

 

Social Media Login

 

Social media is a great tool for app developers looking for some organic, viral marketing. If users shares their app experience on social media, their friends and family may be inclined to check out that app. However, sharing on social media should be a decision made by the user, not by the app developer. Some users don’t want their activities broadcast to their friends. Don’t require users to login to your app using their social media accounts. Give them the option of logging in separate of social media.

 

Feature-loading

 

Simplicity is the name of the game. Adding to many features makes your app seem cluttered and can distract users from your app’s true functionalities. Focus instead on perfecting what you already offer in your app; After all, that’s what attracted users to your app in the first place. If you want to add a new feature to your app, make sure to test it extensively to gauge user response. Make sure it compliments and enhances your app’s original UX.

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The Case for “Tablet First” Apps

Posted on September 17th, 2013 by
 Tablet-breakfast

Tablets are on rise. More and more people are choosing tablets over traditional laptop computers. Tablets are now offered in a wide variety of shapes and sizes from multiple manufacturers. The iPad is no longer the only player in the tablet field. As tablets expand their reach, they are no longer just “content consumption” devices. People are now interacting with their tablets more than ever instead of just using them for e-reading or watching Netflix.

 

For the most part, developers like to think in terms of a mobile-first strategy. In other words, they publish their apps for the mobile app sphere first, and then either offer a larger version for tablets or optimize for tablets much later on.

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4 Tips for Beta Testing Success

Posted on August 13th, 2013 by
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Beta testing is a great way to see how actual users interact with your app before officially releasing it into the app marketplace. Beta testers can help you discover bugs and compatibility issues that you may not have caught when you tested your app on your own. Beta testing also allows you to see how receptive the public will be to your app’s concept. The process will vary from app developer to app developer, but we outlined a few tips to help you get started on the road to a successful beta test:

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5 Common Mistakes to Avoid When Developing for Android

Posted on June 20th, 2013 by
 kjuhg

Android is the most widely used OS in the world, with over 900 million Android devices activated.  When done correctly, the Android platform can be very profitable for app developers. Making an exceptional app is not easy, so we are highlighting 5 common mistakes that amateur Android app developers should try to avoid:

 

1) Don’t develop an app without the end user in mind

 

You know that you have a great idea for an app. But, will anyone else agree with you?

 

Always think about the user as you develop your idea. Constantly put yourself in the user’s position. Why would a user need this app? What benefit would they get from it? How will they interact with this app?

 

It is also very important to beta-test your app before you release it. This will help you get a sense for how the UI and UX appeal to actual users.

 

If you don’t think about the user, you may end up with an app that you enjoy, but one that doesn’t appeal to anybody else.

 

2) Don’t carry over UI elements from other platforms

 

The Android platform has its own specific look and feel.  If you copy the UI of another platform, Android-brand loyalists may complain. Examine stock Android apps to get a sense for their most important UI elements. Also check out Google’s Android design guidelines for a better idea of what the Android platform looks like.

 

However, don’t be afraid to add your own branding and feel to your app. Just make sure that the general design of your app looks like it belongs on the Android platform.

 

3) Don’t have just one screen size in mind

 

This is especially important! One important aspect of the Android platform is that it is available on a range of devices …

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Google Maps is Getting a Facelift. Maybe.

Posted on May 9th, 2013 by


Is Google tired of the design of its Maps interface? According to blogger Alex Chitu from the Google Operating System blog, a blog covering Google’s unofficial news claims that Google is expected to launch a new design for the Google Maps service soon.

According to the blog, Google Maps development team is expected to release an updated version of the maps which will remove the side toolbars and navigation buttons, and will have larger and more interactive maps instead.

 

 

New design for the maps interface

 

The anticipated update of Google Maps is not a rare occasion at all. Just recently, in October, the company updated its maps service and added a few visual enhancements. In addition, the search giant makes sure to update information on different countries from time to time. The updates can be found in visual details, information on public transport, and high resolution images.

 

 

Apparently, what is currently displayed in the Google Maps sidebar will soon be displayed at the top of the map in a full screen mode in addition to new colors and icons that may be incorporated for use with the presentation of the new interface.  Another update, according to the source, is that users will be given the option to filter search results according to the recommendations of other users in their Google+ circle.

 

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MyGlass Hidden Game Plan

Posted on April 25th, 2013 by


The MyGlass app that was launched last weekend on the Google Play Store provides us with a lot more than a puppy that wears pajamas.  Ron Amadeo from the Android Police blog has decided to investigate the app’s APK to find out more about the specs of The Google Glass project. During his inspection he found a large amount of files which related to a completely different direction. This indicates the proximity of the service launch dedicated to Android games.

 

To better understand the source of the leak, here’s a brief explanation:

GMS (Google Mobile Services)is a set of components operated by Google, and are required by a large number of Android apps, among other things. It handles acquisitions and integration With Google Plus, Google Maps as well as a wide variety of additional Google services interfaces.

 

Components that are not related in any way to the application itself were found inside the MyGlass GMS. It appears to have been added by “mistake” with the release of the app to the Google Play Store. Whether it is in error or deliberate, someone in Google has provided us with a first glimpse of what we can expect from Google’s upcoming game service.

 

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Home is Where Your Facebook is

Posted on April 11th, 2013 by


Analysts and technology bloggers have been wondering for a while now, what Facebook‘s next move in the mobile field will be, especially given that most smartphones users spend a third of their “mobile time” using Facebook and playing games. Mark Zuckerberg repeatedly denied any intentions by Facebook to change its focus from the social network and develop a device or even a mobile operating system. But apparently he had no intention of letting the mobile market develop without taking a yummy piece of cake’s profits for himself.

 

 

On a press conference held last Thursday, Facebook introduced its new innovations in mobile including an app called Facebook Home for Android devices.

 

photo: The Verge

 

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Who’s got the time?

Posted on January 17th, 2013 by


Meet Google Time – a Google smart watch UI concept project designed by Adrian Macribuko.
Google Time Clock is a very clever concept. It will not replace your smartphone, but will work with it, simplifying user interaction. Adrian Maciburko proposed interface design is based on the new mobile Android OS  - Jelly Bean.

 

By using a combination of Holo themes and other various Google related design elements, Maciburko has taken the best of Google’s latest look, feel and information, and created a watch concept that any Android owner would be proud to wear on their wrist. According to Maciburko’s concepts, Google Time would work by using a series of gestures to navigate the OS, displaying information like weather, Google+ notifications, details on places, and even allowing for voice search.

 

If Google’s smart, they hopefully already have something as awesome and functional as Google Time in the works. If not, they should be offering Maciburko a job as soon as possible.

 

Via: Android and Me

 

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