Introducing Two New & Improved SDKs

Posted on April 6th, 2014 by

We are happy to announce the introduction of two new and improved StartApp SDKs: the updated InApp SDK and the InApp Plus SDK. Below, we explain each SDK and what they offer in addition to an in-depth explanation for why we decided to implement these changes:


Updated InApp SDK:


In addition to our banner ads, full-page ads, and app walls, the updated InApp SDK includes our new and improved Slider ad unit and our new Native Ad unit.


Though similar to our old Search Box SDK, the Slider ad unit does not make any changes to the user’s browser settings. Slider ads will take the form of our familiar slider menu, which the user can swipe open from the side of their screen. From this menu, the user can browse through a list of free apps whenever they choose.


To learn more about our new Native Ad unit, click here

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Introducing Native Ads!

Posted on April 6th, 2014 by

We are proud to announce the release of our newest ad type, the Native ad!


The newest addition to our InApp SDK, our Native Ad template will give you the freedom to design advertisements that can mimic the look and feel of your application’s native user interface. By taking the components that we provide in our native ads bundle, you can create an advertisement that will not only match the look of your app but also match the layout, content, and functionality.


When using our Native Ad template, you will receive a bundle containing a set of generic native ad components such as: an app icon in 4 different sizes, an app name, an app category, an app rating, and an app description, and more. You can mix and match these 5 different pieces to create an advertisement that blends in seamlessly with your app.

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StartApp Partners With Fiverr

Posted on March 25th, 2014 by


We are proud to announce a brand new partnership with Fiverr!


Fiverr is an online and mobile marketplace where registered users can sell their expertise and services for as little as $5. Available for both iOS and Android, the Fiverr app allows you to browse through thousands of “gigs”, or services for sale, ranging from music composition to mobile app icon design.


And from now until the end of April, StartApp developers are eligible for a special deal on Fiverr!


Be one of the first 1,000 developers to purchase a gig on Fiverr, and we will reimburse your $5 purchase. It’s as simple as that! You will be able to choose between dozens of gigs which will help you improve your app, whether it is updating the design of your UI or creating a professional-looking app icon.


But, remember to act fast! Only the first 1,000 StartApp developers will be eligible


Browse all available gigs on Fiverr now —->


Have any questions or concerns? Please email us at



(Limited to mobile app services only; limit one $5 bonus per StartApp/Fiverr account)





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StartApp at Mobile World Congress

Posted on March 10th, 2014 by

We were very excited to attend Mobile World Congress this year in Barcelona!


Eight members of our StartApp team manned our 6-meter high booth, equipped with two giant touchscreens which were loaded with awesomely addictive mobile games. (Rumors are that the Flappy Bird high score was 57)


We were set up in the “App Planet” hall, and had a great time meeting with and talking to everyone who had a chance to stop by our booth. We were also blown away by the amazing exhibitions set up by our fellow “App Planet” exhibitors, and it was great to see what kind of developments and innovations were emerging from all corners of the mobile app industry.


Some of the biggest news out of MWC14: Mark Zuckerberg of Facebook was scheduled to make the keynote address. During his keynote, Zuckerberg spent time talking about and hyping up Facebook’s acquisition of the messaging service WhatsApp, noting that the company would continue “operate autonomously” and that Facebook would not interfere with any privacy policies (a big concern for WhatsApp users). Zuckerberg then went on to talk about, an initiative aimed at bringing mobile internet into the developing world, or, as Zuckerberg called it, “connecting the next billion”.

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Introducing Our New Advertiser Portal!

Posted on March 4th, 2014 by
 Advertising Portal Screenshot1

We are proud to introduce a brand new StartApp product! We just put the finishing touches on our brand new Advertiser Portal, giving anyone the opportunity to advertise their app.


Advertiser’s Portal


Our brand new advertiser’s portal gives advertisers access to our traffic through an easy-to-use self-service portal. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads.

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StartApp Now Supports iOS!

Posted on February 26th, 2014 by

We are proud to announce our long-awaited iOS SDK!






StartApp is no longer Android-only! Our new iOS SDK offers eye-catching banner ads and full-page interstitials, along with our familiar app OfferWall which is available as a 2D graphic or a highly engaging 3D graphic.


Each ad type is specifically optimized for the iOS user interface, integrating seamlessly into the iOS design experience. Each ad type works in both portrait mode and landscape mode, keeping graphics sharp and eliminating the dreaded “stretched screen” effect.

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Introducing: Two Brand New Ad Types!

Posted on February 3rd, 2014 by

We have been working tirelessly to perfect our In App SDK, so today we are incredibly proud to introduce our two newest ad units: the Splash ad and the Overlay ad.


Overlay Ads


The Overlay ad adds a unique and engaging entrance animation and uses a transparent background so that the user interface of the app is shown behind the ad. Overlay ads will appear in rotation with our regular full-page ads!



Splash Ads


The Splash ad is designed to appear when a user launches an application. With the Splash ad, developers set up a splash screen which is then followed by one of our Overlay ads. The splash screen is completely customizable for developers. You can choose the color and text, or you can use your own custom loading screen prior to the advertisement.



Each new ad type offers eye-catching animations that will encourage users to engage with the ads, and higher user engagement leads to high eCPM!


StartApp developers can download the latest version of our In App SDK on the developer portal.


Not a StartApp developer? Sign up here!


Interested in learning more about our monetization solutions? Visit our homepage



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New Year, New Referral Program

Posted on January 2nd, 2014 by

We have been extremely excited to see our developer’s response to our referral program ever since we debuted it last year. And, thousands of dollars in developer bonuses later, we are updating our popular referral program to help our developers make even more money!


Here’s how our referral program works:


Any current StartApp developer can simply log in to their account and start sending our referral emails to their friends or colleagues.


If one of your friends decides to sign up with StartApp and integrates one of our SDKs, you will start receiving bonus revenue based on their downloads or impressions!


(And don’t worry, your friend will see a little extra, too)

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Our Top Ten Most Popular Posts from 2013

Posted on January 2nd, 2014 by

We looked through our data from this year to see which blog posts our readers liked the best. Below are the top 10 most popular blog posts in 2013, ranked from least popular to the most popular.


Android, iOS, or Windows Phone?


In this post, we outlined the pros and cons of developing for each of the top 3 operating systems. What did we learn? The growth of Android is impossible to stop, but developers still have a difficult time earning money. Apple is losing chunks of the market share each quarter, but still pays a lot of money to developers. Windows Phone is in a very, very distant third place but has a promising future.

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Sign Up Today to Qualify For Our End of the Year Promotion!

Posted on December 16th, 2013 by

Whether you are completely new to our monetization solutions at StartApp, or you have registered with us but have not yet integrated one of our SDKs, now is the time to register and see how we can help you earn money from your apps!


The deadline for registration is quickly approaching, so if you want to take advantage of our End of the Year promotion, please contact us today to learn more!


Contact Us!




Important Note for Current StartApp Developers:


If you are already earning money using one of our SDKs, please check your email, contact your account manager, OR check the banner in the developer portal to learn more!




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