Try Our Highest Performing Ad Unit: The Splash Ad!

Posted on October 14th, 2014 by

Looking to increase your earnings levels from your Startapp-integrated apps? Now’s the time to test out our Splash ad!


The Splash Ad, available for iOS and Android, is designed to appear when a user launches an application. With the Splash ad, developers set up a splash screen which is then followed by one of our Overlay ads. To make the Splash screen seem like a native element of your app, we made the splash screen completely customizable for developers. You can choose the color and text, or you can even use your own custom loading screen prior to the advertisement to streamline the entire user experience.

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Monetizing with the User in Mind

Posted on September 30th, 2014 by

What is one of the main keys to successful monetization? Its simple; monetize with the user in mind! After all, the user is the person who you want to click on or interact with your ads in order to earn you some revenue. Ignoring the user experience in order to have as many advertisements as possible will only end up annoying users and will not pay off for you in the long run.


At App Alliance’s Make Money with Apps Workshop in San Francisco, StartApp spoke about the importance of user experience with monetizing your app with in-app advertising. Here are some of the key takeaways:

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Introducing the StartApp ShowCase

Posted on September 16th, 2014 by

Want to see what our ads will look like on a real smartphone before integrating our SDK?


Take a look at our StartApp ShowCase app! Now available for free download on the Google Play Store, the StartApp ShowCase app allows you to look at each of our available ad units. We pride ourselves on the innovative ad units, but it is hard to capture the interactive and eye-catching animations using only screenshots.


By downloading the ShowCase app, you can see all of our ad types in action simply by clicking on the ad type of your choice in the menu! You can then see how each our ad units perform and move in an actual smartphone environment.


You can view everything from our interstitial and full-screen ads to our animated and 3D app walls to our Splash screen and Overlay ads.

Click here to download from Google Play!


Questions? Email us at


Not a StartApp developer? Register today!

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Latest iOS SDK Supports iOS 8!

Posted on September 9th, 2014 by

Attention iOS Developers!


Our latest iOS SDK, version 2.3, now supports the upcoming iOS 8!


iOS 8 was announced and released as a developer preview early this summer after Apple’s WWDC, but the public version will be released alongside the new line of iPhones, the iPhone 6, this September.


What Does iOS 8 Include for Developers?


In addition to improved App Store search, iOS 8 also includes over 4,000 brand new APIs that will aid applications in communicating with each other. Support for widgets and third-party keyboards is also included in iOS 8, along with some new APIs for photos, health apps, home automation apps, the cloud, and Apple’s TouchID.


Along with the APIs, Apple has made improvements to its programming environment by including a suite of frameworks for developers of all experience levels. In addition to the frameworks (SceneKit, SpriteKit, and Metal), Apple introduced a new programming language called Swift, also supported by our SDK.


iOS 8 is currently in developer preview, but it will be made available for universal public download to users on iPhone 4S and above on September 17.


For more in-depth information about what iOS 8 has to offer, read our iOS 8 blog post from after WWDC


Already a StartApp developer? Download the latest SDK version from the developer portal


Not yet a StartApp developer? Register today!


Questions? Email our support staff at:

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Latest Version of iOS SDK Now Available!

Posted on August 5th, 2014 by

Attention iOS devs!


The latest version of our iOS SDK, version 2.2, is now available for download on the developer portal!


What’s New:


The Splash Ad:


The Splash ad is designed to appear when a user launches an application. The Splash ad unit allows developers to set up a splash screen which is then followed by one of our Overlay ads. The splash screen is completely customizable, allowing you to choose the color and text or you can even use your own custom loading screen!

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Updates to the Referral Program

Posted on July 29th, 2014 by

With our pay-per-download model coming to an end on August 1, we’ve had to make some big changes to our popular referral program as well.


Unfortunately, starting on August 1, our referral program will no longer count app downloads. This means that, from now on, any devs using the referral program will only receive bonuses from impressions.


Note: If you crossed a download tier before July 31st, you will still receive that bonus in the next payment cycle.


The Good News:


We know that a lot of our developers rely on the referral program for revenue, so we want to make this as smooth of a transition as possible!


So, also starting on August 1, you will now have the chance to earn up to $10,000 in bonuses through the referral program!

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Introducing Two New Ad Types!

Posted on July 25th, 2014 by

We are always working on new ways to improve our InApp SDK, so today, we are proud to introduce two brand new ad types: the Mini App Wall and the Return Ad!


Mini App Wall:


You may be familiar with our other full-page App Walls, but now we are shrinking the App Wall down to allow it to fit within the standard 320×50 banner size!

Each Mini App Wall banner will contain 5 different, targeted apps within the App Wall, and we have added a simple, subtle animation that will draw the user’s attention much more effectively than a standard, static banner.



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StartApp At Casual Connect San Francisco!

Posted on July 15th, 2014 by

We are happy to announce that we will be attending (and sponsoring!) Casual Connect 2014 in San Francisco from July 21-July 24!


Casual Connect is the premiere conference for the casual gaming industry, attracting over 6,500 members of the industry to their conferences every year. Casual Connect delivers learning and networking opportunities to developers and advertisers across the casual gaming industry, ranging from mobile and F2P games to social media and browser-based games.


Will you be at Casual Connect this month?


Swing by the Badge Pick-Up and Pre-Funk party on July 21! You can pick up your badge before the conference kicks off on the 22nd and then kickoff the conference the right way with cocktails and networking from 5pm-8pm right at the Hilton Union Square where Casual Connect will be held.


You can RSVP for the Badge Pick-Up and Pre-Funk Party here!


Can’t make it to the kick-off?


Don’t worry! Stop by our booth (#109 in the Continental Ballroom) during the conference to meet us, chat with us, or ask us any questions you may have about mobile monetization, distribution, or advertising. We hope to see you all there!


Can’t make it to Casual Connect this time around?


We will be tweeting and sharing photos throughout the conference on Twitter, Google+, and Facebook, so feel free to follow along with us!

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StartApp in the News!

Posted on July 11th, 2014 by

We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:


Do You Have the Emotional Intelligence Employers Seek?




StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career


Read full article…


There Is No One-Size Fits All Monetization Model for Mobile:


StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.


Read full article…


How to Create a Culture of Innovation:


Tech Cocktail


StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.


Read full article…


25 Hot Israeli Tech Startups




We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies


Read full article…

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May Madness Promotion

Posted on April 29th, 2014 by

What’s better than one May promotion?


Two May promotions!


That’s right! May Madness is here and we are rolling out two awesome promotions to help you earn even more revenue from your mobile apps.

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