Latest Version of iOS SDK Now Available!

Posted on August 5th, 2014 by

Attention iOS devs!


The latest version of our iOS SDK, version 2.2, is now available for download on the developer portal!


What’s New:


The Splash Ad:


The Splash ad is designed to appear when a user launches an application. The Splash ad unit allows developers to set up a splash screen which is then followed by one of our Overlay ads. The splash screen is completely customizable, allowing you to choose the color and text or you can even use your own custom loading screen!

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Updates to the Referral Program

Posted on July 29th, 2014 by

With our pay-per-download model coming to an end on August 1, we’ve had to make some big changes to our popular referral program as well.


Unfortunately, starting on August 1, our referral program will no longer count app downloads. This means that, from now on, any devs using the referral program will only receive bonuses from impressions.


Note: If you crossed a download tier before July 31st, you will still receive that bonus in the next payment cycle.


The Good News:


We know that a lot of our developers rely on the referral program for revenue, so we want to make this as smooth of a transition as possible!


So, also starting on August 1, you will now have the chance to earn up to $10,000 in bonuses through the referral program!

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Introducing Two New Ad Types!

Posted on July 25th, 2014 by

We are always working on new ways to improve our InApp SDK, so today, we are proud to introduce two brand new ad types: the Mini App Wall and the Return Ad!


Mini App Wall:


You may be familiar with our other full-page App Walls, but now we are shrinking the App Wall down to allow it to fit within the standard 320×50 banner size!

Each Mini App Wall banner will contain 5 different, targeted apps within the App Wall, and we have added a simple, subtle animation that will draw the user’s attention much more effectively than a standard, static banner.



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StartApp At Casual Connect San Francisco!

Posted on July 15th, 2014 by

We are happy to announce that we will be attending (and sponsoring!) Casual Connect 2014 in San Francisco from July 21-July 24!


Casual Connect is the premiere conference for the casual gaming industry, attracting over 6,500 members of the industry to their conferences every year. Casual Connect delivers learning and networking opportunities to developers and advertisers across the casual gaming industry, ranging from mobile and F2P games to social media and browser-based games.


Will you be at Casual Connect this month?


Swing by the Badge Pick-Up and Pre-Funk party on July 21! You can pick up your badge before the conference kicks off on the 22nd and then kickoff the conference the right way with cocktails and networking from 5pm-8pm right at the Hilton Union Square where Casual Connect will be held.


You can RSVP for the Badge Pick-Up and Pre-Funk Party here!


Can’t make it to the kick-off?


Don’t worry! Stop by our booth (#109 in the Continental Ballroom) during the conference to meet us, chat with us, or ask us any questions you may have about mobile monetization, distribution, or advertising. We hope to see you all there!


Can’t make it to Casual Connect this time around?


We will be tweeting and sharing photos throughout the conference on Twitter, Google+, and Facebook, so feel free to follow along with us!

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StartApp in the News!

Posted on July 11th, 2014 by

We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:


Do You Have the Emotional Intelligence Employers Seek?




StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career


Read full article…


There Is No One-Size Fits All Monetization Model for Mobile:


StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.


Read full article…


How to Create a Culture of Innovation:


Tech Cocktail


StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.


Read full article…


25 Hot Israeli Tech Startups




We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies


Read full article…

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May Madness Promotion

Posted on April 29th, 2014 by

What’s better than one May promotion?


Two May promotions!


That’s right! May Madness is here and we are rolling out two awesome promotions to help you earn even more revenue from your mobile apps.

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Introducing Two New & Improved SDKs

Posted on April 6th, 2014 by

We are happy to announce the introduction of two new and improved StartApp SDKs: the updated InApp SDK and the InApp Plus SDK. Below, we explain each SDK and what they offer in addition to an in-depth explanation for why we decided to implement these changes:


Updated InApp SDK:


In addition to our banner ads, full-page ads, and app walls, the updated InApp SDK includes our new and improved Slider ad unit and our new Native Ad unit.


Though similar to our old Search Box SDK, the Slider ad unit does not make any changes to the user’s browser settings. Slider ads will take the form of our familiar slider menu, which the user can swipe open from the side of their screen. From this menu, the user can browse through a list of free apps whenever they choose.


To learn more about our new Native Ad unit, click here

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Introducing Native Ads!

Posted on April 6th, 2014 by

We are proud to announce the release of our newest ad type, the Native ad!


The newest addition to our InApp SDK, our Native Ad template will give you the freedom to design advertisements that can mimic the look and feel of your application’s native user interface. By taking the components that we provide in our native ads bundle, you can create an advertisement that will not only match the look of your app but also match the layout, content, and functionality.


When using our Native Ad template, you will receive a bundle containing a set of generic native ad components such as: an app icon in 4 different sizes, an app name, an app category, an app rating, and an app description, and more. You can mix and match these 5 different pieces to create an advertisement that blends in seamlessly with your app.

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StartApp Partners With Fiverr

Posted on March 25th, 2014 by


We are proud to announce a brand new partnership with Fiverr!


Fiverr is an online and mobile marketplace where registered users can sell their expertise and services for as little as $5. Available for both iOS and Android, the Fiverr app allows you to browse through thousands of “gigs”, or services for sale, ranging from music composition to mobile app icon design.


And from now until the end of April, StartApp developers are eligible for a special deal on Fiverr!


Be one of the first 1,000 developers to purchase a gig on Fiverr, and we will reimburse your $5 purchase. It’s as simple as that! You will be able to choose between dozens of gigs which will help you improve your app, whether it is updating the design of your UI or creating a professional-looking app icon.


But, remember to act fast! Only the first 1,000 StartApp developers will be eligible


Browse all available gigs on Fiverr now —->


Have any questions or concerns? Please email us at



(Limited to mobile app services only; limit one $5 bonus per StartApp/Fiverr account)





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StartApp at Mobile World Congress

Posted on March 10th, 2014 by

We were very excited to attend Mobile World Congress this year in Barcelona!


Eight members of our StartApp team manned our 6-meter high booth, equipped with two giant touchscreens which were loaded with awesomely addictive mobile games. (Rumors are that the Flappy Bird high score was 57)


We were set up in the “App Planet” hall, and had a great time meeting with and talking to everyone who had a chance to stop by our booth. We were also blown away by the amazing exhibitions set up by our fellow “App Planet” exhibitors, and it was great to see what kind of developments and innovations were emerging from all corners of the mobile app industry.


Some of the biggest news out of MWC14: Mark Zuckerberg of Facebook was scheduled to make the keynote address. During his keynote, Zuckerberg spent time talking about and hyping up Facebook’s acquisition of the messaging service WhatsApp, noting that the company would continue “operate autonomously” and that Facebook would not interfere with any privacy policies (a big concern for WhatsApp users). Zuckerberg then went on to talk about, an initiative aimed at bringing mobile internet into the developing world, or, as Zuckerberg called it, “connecting the next billion”.

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