All You Need to Know About Google Play’s New Policy

Posted on October 3rd, 2014 by

At the end of September, Google introduced a new Google Play Developer Distribution Agreement. While Google updates their policies every few months, this particular change is rumored to be a reaction to the European Union’s crackdown on Google’s policies. Google maintains that they will terminate the account of any developer who does not agree to this new policy.


Here’s what Google Play developers need to know:


(Note: This change doesn’t affect StartApp or any of our services. We are 100% compatible with all of Google’s advertiser policies)

Continue Reading >>

It’s Time to Get Serious about COPPA

Posted on September 19th, 2014 by

Since early 2014, there have been whispers across the mobile app industry that the Federal Trade Commission, an American agency that regulates trade and enforces consumer protections, would begin cracking down on app studios and developers who were in violation of the US COPPA laws. This week, a number of websites and apps have received fines from the agency and the FTC is serious about cracking down.


Here’s what developers need to know:


What is COPPA?


COPPA, or the Children’s Online Privacy Protection Act, is a law created in 1998 at the start of the internet revolution. COPPA is intended to give parents control over the information that is collected from their children when their children are on the internet or using apps. Intended for children under 13, the COPPA law requires websites and apps who intend to collect, use, or disclose personal information about their users to do the following:

Continue Reading >>

How to Update to StartApp’s new SDK

Posted on August 13th, 2012 by

After months of anticipation, our new SDK has finally arrived!
This brand new SDK has some great new changes that benefit you, the developer, as well as the end user.  These changes have already been tested on over 10 million live downloads and is ready to be used right now!

 New End User Licensing Agreement (EULA) screen

The EULA screen will show the user the access points that will be added on the device and give them the option to Accept or Skip.

  •         If the user accepts, the user will receive the search icon and continue to your app.
  •         If the user skips, the user will continue to your app and the EULA screen will appear the next time your app is visited.

100% Compliance with Google Policy Change

Google Play recently released the updated version of its content policy, with an emphasis on ad behavior.  We have already been working with industry leaders like TRUSTe and Lookout to protect your privacy.  This new SDK is 100% in compliance with the new policy change and was the first of any mobile ad network to be compliant.

To take advantage of these changes, and continue generating income from your apps, all you have to do is follow the 4 simple steps below.

Much Lighter SDK

This version of the SDK went on a diet.  We removed the excess fat and now, instead of 900K, this SDK runs on only 300K.


1.       Download the latest SDK from your Developer Dashboard.

2.       Make sure to follow the new instructions PDF found in the SDK zip file.

3.       Test  your app to make sure you see the new EULA screen and that it’s working as intended.

4.       Update your app in Google Play and make sure the StartApp disclaimer text is in …

Continue Reading >>

Six Ways StartApp Protects Your Users

Posted on August 1st, 2012 by

As reported today, Google Play updated their content policy for developers. The policy includes stricter guidelines about privacy and ad behavior within apps. Luckily, we anticipated such changes and our latest SDK, released today, is 100% compliant with all of the changes made by Google.

StartApp cares about your apps, your users, and your privacy. Here are the six ways that we work to protect all three.

1. Lookout   

Our SDK was reviewed by Lookout Security, the leading mobile anti-virus software in Google Play. In their recently published Ad Guidelines Report, they stated:

“StartApp provides one of the best examples of transparent and clear notice to users about their practices to properly set user expectations.”

You and your users can feel protected knowing that the leading anti-virus software in the mobile industry uses StartApp as a positive example for other ad networks to follow.

2. TRUSTe  

TRUSTe is the leading online privacy solutions provider with a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels.

Over 5,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide and StartApp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements.

StartApp had a long and productive process with TRUSTe so that in the end of this process we became the First mobile ad network to have TrustE certification.


In our latest SDK, we have opted to use a EULA screen which appears at app launch and enables your end users to read, understand and accept the additional StartApp product.

This gives the end user freedom to choose if they want to use the …

Continue Reading >>

Privacy Can’t All be Laws and Regulation

Posted on May 31st, 2012 by

Privacy and security

is of the utmost importance to us here at StartApp. We asked our senior privacy officer, John Berard, to to take a look at the issue of privacy. These are his findings:

Most privacy discussions focus on legislation and regulation. In the U.S., there is a plan to enact a “Consumer Privacy Bill of Rights,” in the UK we have seen the dawn of a “cookie consent” law and in Mexico we are hearing debate that will lead to comprehensive legislation. In each case, policy makers are responding to public anxieties over the collection, use, potential mis-use and loss of personal data.

But in recent days, a conference focused on privacy has emerged that is not devoted solely to a public policy discussion of Fair Information Practices or Data Minimization or Breach Notification. It instead promotes those companies, mostly start-ups, which are trying to bring new products and services to the market where privacy is the business model and the goal is creating value for consumers.

Privacy, Identity & Innovation (Pii) 2012 was recently held in Seattle, WA. It introduced us to eight new companies like BrandYourself and SafeShepherd, who seek to give people more control over their personal search results, Gliph and CoupleFire, both focused on allowing friends to share on social media sites without losing control of who they are sharing with, and About One and Sidebark, delivering ways for families and small circles to stay in touch.

As each of us leads a more digital and mobile life, the value we see in sharing information needs to be safeguarded. Because of the many services we rely on in any given day, it is impossible for consumers to bear the burden. And because of …

Continue Reading >>

StartApp Receives Prestigious TRUSTe Seal

Posted on April 11th, 2012 by

Fresh off our latest funding round, StartApp has received another accolade to be put onto our mantle piece. We are extremely proud to announce that we have received a privacy seal from TRUSTe.

For those of you who don’t know what TRUSTe is, let us tell you! TRUSTe is the leading online privacy solutions provider. Businesses approach them to assist with the building of trust on all their online channels. There are over 4,000 web properties that make use of the TRUSTe solution to make sure that visitors to those sites know that the owners of those sites and media channels are fully compliant with the evolving and complex privacy requirements. StartApp has joined companies like AT&T, Disney, eBay, HP, Microsoft and more to be granted the privacy seal from TRUSTe.

In order to achieve the granting of the seal, StartApp needed to conform to TRUSTe’s “Truth in Privacy” framework. The tenets of this framework are transparency, choice and accountability regarding the collection and use of the person information of users/downloaders/visitors. It is well established that the TRUSTe privacy is a sign of privacy protection practices. You can see our seal here!

It was very important for us at StartApp to be granted the seal so that our users would know that the data collected from the user device will not harm the user’s privacy in any way whatsoever. StartApp has proven that any information that it may collect will not be Personally Identifiable Information. No link will be created between the collected behavioral data to that of any data that can personally identify a discrete Individual unless that individual has been given the option to allow this and has, indeed, elected to allow such a link to be created. For more information on the TRUSTe rules and regulations, …

Continue Reading >>

Contact Us

Copyright © 2013 StartApp, Inc. All Rights Reserved. StartApp and the StartApplogo are trademarks or registered trademarks of StartApp, Inc. All third party logos and trademarks mentioned are the property of their respective owners.