Monetizing with the User in Mind

Posted on September 30th, 2014 by

What is one of the main keys to successful monetization? Its simple; monetize with the user in mind! After all, the user is the person who you want to click on or interact with your ads in order to earn you some revenue. Ignoring the user experience in order to have as many advertisements as possible will only end up annoying users and will not pay off for you in the long run.


At App Alliance’s Make Money with Apps Workshop in San Francisco, StartApp spoke about the importance of user experience with monetizing your app with in-app advertising. Here are some of the key takeaways:

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6 Buzzwords That You Need to Know

Posted on August 12th, 2014 by

Every industry is full of so-called “buzzwords”, and app development is no exception. Especially when it comes to app monetization, developers need to come armed with the knowledge of what each ad network or publisher is offering them. Below is a round-up of 6 popular app economy buzzwords (in their abbreviated form) and what they mean:


1) SDK


SDK is the abbreviation for “software development kit”. SDKs are a set of development tools which allow certain applications to be used with certain software packages or frameworks. Outside the realm of apps, SDKs can also be used in conjunction with hardware platforms, personal computers, and video game consoles.


The StartApp SDK allows our developers to integrate our advertisements into their apps without needing to change the structure of their application


2) IAP


IAP is the common abbreviation for “in-app purchase”. In-app purchasing is a common app monetization technique in which the developer allows the user to download the app for free, but asks the user to pay a small amount for extra features.


IAP is a very popular technique in mobile games especially, with users paying money for new in-game tools or access to new game levels. While effective, in-app purchasing does not work well with every app type.




ARPU stands for “average revenue per user”. Developers may encounter this term a lot across the web and on developer forums.


While the calculation of ARPU will vary depending on user location, operating system, app type, and monetization strategy, it is still a very important metric to have when you are evaluating the success of a particular campaign or ad strategy. The higher the ARPU, the more effective your strategy.

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Introducing Two New Ad Types!

Posted on July 25th, 2014 by

We are always working on new ways to improve our InApp SDK, so today, we are proud to introduce two brand new ad types: the Mini App Wall and the Return Ad!


Mini App Wall:


You may be familiar with our other full-page App Walls, but now we are shrinking the App Wall down to allow it to fit within the standard 320×50 banner size!

Each Mini App Wall banner will contain 5 different, targeted apps within the App Wall, and we have added a simple, subtle animation that will draw the user’s attention much more effectively than a standard, static banner.



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How to Combat F2P Backlash

Posted on July 15th, 2014 by

Free-to-Play (F2P) games are by far the most popular types of mobile games on both of the major App Stores. But, despite the popularity, there is a growing F2P backlash forming not only within the gaming industry, but also within the governments of the US, UK, Japan, and others.


How can F2P developers avoid becoming a target of this backlash? Make sure you do the following 3 things:


Treat Players like People


Throughout the drive to acquire new users, it can be easy to get lost in download numbers and forget that your app’s users are real people. App developers can begin traveling down a bad road if they start thinking of their users as simply “phones with wallets”.


Treat your users with respect! The simplest way to avoid any F2P backlash is to present your users with good, clean features and a clear, transparent, and intuitive UI/UX. Don’t lie and don’t knowingly and maliciously deceive your users in order to earn a few more dollars. If you present your players with a worthwhile, enjoyable, and entertaining F2P game, they will be more likely to reward you down the line with an ad click or an in-app purchase. Avoid intrusive, disruptive advertisements and make sure that players can play your game without needing to pay for anything. It seems counter-intuitive, but it’s a strategy that will pay off down the road.


And one more important thing (legally speaking): don’t target children the same way you would target an adult. Firstly, it’s deceptive and taking advantage of a group of users who may not know better. Secondly, it is illegal in many countries and may result in penalties for you ranging from financial penalties to being banned from the app stores.

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StartApp in the News!

Posted on July 11th, 2014 by

We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:


Do You Have the Emotional Intelligence Employers Seek?




StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career


Read full article…


There Is No One-Size Fits All Monetization Model for Mobile:


StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.


Read full article…


How to Create a Culture of Innovation:


Tech Cocktail


StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.


Read full article…


25 Hot Israeli Tech Startups




We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies


Read full article…

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Apple Looking For Control of the App Discovery Process?

Posted on June 10th, 2014 by

Last week, a few iOS developers and app studios began receiving notices from Apple that their apps were banned or rejected. Apple has made no specific comment on the rejections, and no official changes have been made to Apple’s Developer Guidelines. But, a quick look at the apps that have been banned sheds some light on what is happening behind the scene:


What iOS Developers Should Know:


As more developers received rejection notices throughout the week, it became clear that Apple was cracking down on social sharing and incentivized video ads.


Many apps, gaming apps in particular, offer users in-app currency or in-app gifts in return for watching a video ad. The only developers who received notices from Apple seem to be developers who use video ads for other apps. Developers using video advertisements for non-app brands have not seen or heard anything from Apple.


What is most troubling is that Apple is cracking down on social sharing. Many apps that allow users to share achievements or “high scores” to various social networks, including Facebook, are being sent notices by Apple.

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Apple to Begin Cracking Down on Non-Compliant Developers

Posted on May 11th, 2014 by

Apple has been slowing phasing out the old UDID, the unique identifier used to track ads, due to increased privacy concerns and changes to Apple’s ecosystem. In its place, they introduced the IDFA and have been strongly encouraging publishers to adopt the IDFA throughout 2013.


Since its rollout, rules surrounding the IDFA have been pretty loose. With this latest rule change, Apple wants to ensure that all developers are using the IDFA correctly, and that third-party advertisers aren’t collecting, sharing, or storing data without user consent.


Apple introduced these new rules a few months ago, but has since updated the rules to warn developers that they risk having their app rejected or pulled from the App Store for not complying.


What is the IDFA and How Should It Be Used?


The IDFA is a unique ID assigned to each iOS device, and it is meant to be used to offer targeted, personalized ads. Think of it as similar to cookies on a web browser.


And, like web browser cookies, iOS users have the option to limit the usage of ad targeting on their devices.


Below are the 3 approved uses for the Advertiser Identifier:


-To serve advertisements in your app


-To attribute your app’s installation to a previously served advertisement


-To attribute an action taken within your app (i.e. an in-app purchase) to a previously served advertisement


Per Apple’s new rules, developers must explicitly identify which of the above approved IDFA uses they intend to employ in their app(s).


In addition, developers must ensure that any third-party code that interfaces with their app (i.e. an ad network) also complies with IDFA rules and policies and honors a user’s choice to limit ad tracking. To do this, developer should contact their third-party provider and …

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Are In-App Purchases Enough?

Posted on March 7th, 2014 by

Last week, Swrve released a report about in-app purchasing in mobile games. The reports found that only 0.15% of all mobile gamers contribute 50% of all the revenue from in-app purchases in free-to-play games. Of these spending users, 49% make only one in-app purchase per month, and 13% make five or more purchases. Once an initial in-app purchase is made, 53% of spending users will go on to make a second purchase within 14 days, while 47% of users don’t make a second purchase. Despite the various incentive campaigns by mobile game developers, a huge majority of users will never spend any money at all within a mobile game.


So, what does this really mean for mobile game developers?


The Good:


This report further supports the idea of there being a group of “power users”, or “whales” to use the casino term. While the number of power users is small, developers can use their analytics to single out these specific users. Once this group has been identified, developers should begin to implement a user retention campaign aimed at this group. Offer them discounts on the in-app store or give them “VIP” access to any game updates or new apps in beta.


Also, this report shows that getting a user to make that initial purchase will increase chances of them spending in the future. Devs should take this into account. Think about offering some kind of “welcome” discount for the in-app store to new users, encouraging them to make a purchase.

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How To Make eCPM Work For You

Posted on February 6th, 2014 by

How can I increase my eCPM?


We hear this question a lot from our developers, and similar questions pop up on developer forums all of the time. The first step in increasing your eCPM is to understand what eCPM really means.


What is eCPM?


eCPM stands for “effective cost per mille” (‘mille’ is the Latin word for thousand, so eCPM really means “the effective cost per thousand”). In its full definition, eCPM is the effective cost per thousand ad impressions.


eCPM is used as a tool by app developers when they are comparing ad networks or evaluating the success of an ad-based monetization strategy. Calculating eCPM is very simple. The formula for eCPM is:

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Introducing: Two Brand New Ad Types!

Posted on February 3rd, 2014 by

We have been working tirelessly to perfect our In App SDK, so today we are incredibly proud to introduce our two newest ad units: the Splash ad and the Overlay ad.


Overlay Ads


The Overlay ad adds a unique and engaging entrance animation and uses a transparent background so that the user interface of the app is shown behind the ad. Overlay ads will appear in rotation with our regular full-page ads!



Splash Ads


The Splash ad is designed to appear when a user launches an application. With the Splash ad, developers set up a splash screen which is then followed by one of our Overlay ads. The splash screen is completely customizable for developers. You can choose the color and text, or you can use your own custom loading screen prior to the advertisement.



Each new ad type offers eye-catching animations that will encourage users to engage with the ads, and higher user engagement leads to high eCPM!


StartApp developers can download the latest version of our In App SDK on the developer portal.


Not a StartApp developer? Sign up here!


Interested in learning more about our monetization solutions? Visit our homepage



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