StartApp At Casual Connect San Francisco!

Posted on July 15th, 2014 by

We are happy to announce that we will be attending (and sponsoring!) Casual Connect 2014 in San Francisco from July 21-July 24!


Casual Connect is the premiere conference for the casual gaming industry, attracting over 6,500 members of the industry to their conferences every year. Casual Connect delivers learning and networking opportunities to developers and advertisers across the casual gaming industry, ranging from mobile and F2P games to social media and browser-based games.


Will you be at Casual Connect this month?


Swing by the Badge Pick-Up and Pre-Funk party on July 21! You can pick up your badge before the conference kicks off on the 22nd and then kickoff the conference the right way with cocktails and networking from 5pm-8pm right at the Hilton Union Square where Casual Connect will be held.


You can RSVP for the Badge Pick-Up and Pre-Funk Party here!


Can’t make it to the kick-off?


Don’t worry! Stop by our booth (#109 in the Continental Ballroom) during the conference to meet us, chat with us, or ask us any questions you may have about mobile monetization, distribution, or advertising. We hope to see you all there!


Can’t make it to Casual Connect this time around?


We will be tweeting and sharing photos throughout the conference on Twitter, Google+, and Facebook, so feel free to follow along with us!

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StartApp in the News!

Posted on July 11th, 2014 by

We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:


Do You Have the Emotional Intelligence Employers Seek?




StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career


Read full article…


There Is No One-Size Fits All Monetization Model for Mobile:


StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.


Read full article…


How to Create a Culture of Innovation:


Tech Cocktail


StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.


Read full article…


25 Hot Israeli Tech Startups




We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies


Read full article…

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4 Ways to Make Your Productivity App a Success

Posted on July 8th, 2014 by

When it comes to articles about app development, most of the focus remains on mobile games. To be sure, mobile games are the most popular apps, and they bring in a majority of the revenue across the app stores. However, this focus on mobile games comes at a cost to app developers who wish to develop different types of apps.


Productivity apps are a huge part of the mobile app market that is often overlooked. And, productivity app developers have it even harder than other developers because most mobile operating systems come with productivity apps built in. So, they not only have to compete with the other apps in the app stores, but they also have to compete with the development and design power of Google, Apple, and Windows.


So, below we offer 4 ways that productivity app developers can destroy the competition:

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5 Things to Remember When Developing a Mobile App

Posted on July 1st, 2014 by

If you are new to mobile app development, it can be hard to keep track of mobile-specific requirements when you are in the process of developing your app. Until your app is ready for testing, it can be difficult to know how your app will look on the screen of an actual mobile device. There is nothing worse than spending all of that time programming your app only to realize that the menus don’t fit on the screen or that your app uses too much of the device’s memory to function.


If you keep a few things in mind when developing, you may be able to cut down on the amount of revisions you need to do after your first round of testing. Below are 5 key things to remember as you are developing:


1. What Device You Are Developing For


While there are similarities, developing an app for a tablet and developing an app for a smartphone is quite different. Consider how users use each mobile device. Users on smartphones use apps when they have breaks during the day like when they are waiting in line or when they are eating lunch at work. They are much more distracted and their time is more limited than tablet users. Tablet users are usually interacting with apps as a form of entertainment before they go to bed or when they have a day off. Their app sessions are long and their attention is focused on the app they are using.


So, if you are developing a mobile gaming app with long, involved levels, it is probably better suited for tablets. Once this is established, you can begin to focus on how to optimize the extra space that tablet screens allow.

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10 Effective Ways to Beat Your Competitor in App Store

Posted on June 24th, 2014 by

About the Author: Chirag Leuva is a CEO of an iPhone app development company named Yudiz Solutions where he works to bring client ideas to reality. He enjoys pushing the limits of user interaction and finding ways to create awesome reusable components within a mobile environment.

As mobile devices and smartphones increasingly outpace desktops for all sorts of web needs, the focus is now on native apps. Naturally, app stores on various platforms are becoming the favored marketplace for millions of apps and the number is rising at rapid speed. It is no longer easy enough to get featured by app stores if you do not work towards increasing downloads, retaining your users, and become one of the top apps on the featured list. So, just like SEO, app store optimization (ASO) is becoming the order of the day to beat competition in app store. Here are 10 effective ways to use ASO to get ahead:


1. Tell your existing audience about your app


Telling any existing web users or subscribers about your mobile app is the first step to build a loyal user base. Here are some ways to do it more effectively:


- Give your users an idea about your apps with a few screenshots and pitch the benefits.


- Ask them to subscribe to your mailing list to stay updated about your upcoming app.


- On launch day, inform every one of your web users. You can consider making a promotional offer as well, but that depends on your niche.


2. SEO and keyword research


Even if your app is not yet launched or you haven’t finsihed all of your content, start SEO efforts for your app site early on.


- From the very beginning try to make your app site SEO friendly by optimizing headings …

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The Benefits of Crowdtesting Your App

Posted on June 20th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

There are over 1 million apps in both the Google Play store and the Apple App store. In other words, you have a ton of competition, and that number is increasing every day.


In order for your app to be successful, in addition to providing utility, it needs to be flawless across platforms, easy to use and intuitive. If your app doesn’t work like you intend it to, chances are the person who downloads it will seek to replace it. And with so many options, they will find a substitute quickly.


One way you can ensure your app is ready to roll is by testing it extensively. This, however, can obviously be expensive and time-consuming, and in today’s globalized marketplace, you might not be able to see certain aspects of your app that could be tweaked to accommodate more of an international audience.

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User Retention on iOS vs. Android

Posted on June 13th, 2014 by

App analytics company Localytics released new data this week showing that only 4 in 5 mobile apps are opened only once. Most developers would see this number and start to worry. If only 1 in 5 apps are opened twice or more, how does an independent app developer stand a chance??


The truth isn’t as serious as it may seem.


In fact, the number of apps being opened more than once is steadily increasing each year. Last year, the number of apps opened just once was 22%. Four years ago, this number was 26%. Today, that number is down to 20%. If we break it down in terms of app categories, sports apps and gaming apps have the highest chance of being abandoned after one use. Social networking and weather apps have the highest chance of retaining users past the initial use.

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Apple Makes Changes to Top Charts

Posted on May 30th, 2014 by

With the 2014 Worldwide Developer’s Conference only one week away, Apple just announced sweeping changes to the “Top Charts” section of the App Store.


Up until this week, the “Top Charts” contained 200 ranked apps on the iPhone and 1500 ranked apps on the iPad. Now, Apple has reduced that number across the board to 150 ranked apps. (Note: number of apps in Top Charts will remain the same on desktop version of iTunes)


Why Apple decided to make this change is much less certain. It could be that Apple is announcing even more changes to the App Store next week at WWDC. Another reason could be the slow load time that users saw with the 200 and 1500 app lists. Others are also suggesting that Apple cut the charts down because users rarely scroll past 150.


Regardless of the reason, it is also unclear how this change will affect developers. Large developers with the money to drive installs will most likely not be affected at all. But, mid-tier and indie developers who usually get a download boost from the charts could see a decrease in the amount of traffic to their app. Apple has never really been considered a leader in terms of app discovery, so this is just one of a series of blows that Apple has dealt to the indie developer community.


However, there could be a silver lining for indie developers in all of this. For the past few months, Apple has been slowly rolling out updates and improvements to App Store search. Most recently, Apple began including “related search” items after users enter a keyword or keywords. This is as good a reason as any for indie iOS developers to double down on app store optimization (ASO) efforts.


Apple has also been toying with having “promoted” search …

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Top 10 Programming Languages to Learn in 2014:

Posted on May 27th, 2014 by

Whether you are a seasoned programmer or a beginner just starting out, you know that the tech world is constantly shifting and evolving. New programming languages and offshoots of older languages are increasing in popularity and support for these languages are spreading across the web, platforms, and operating systems.


If you’re interested in learning programming for the first time or expanding your coding repertoire, here are the top 10 programming languages for 2014 (in no particular order):


1. SQL


SQL (Structured Query Language) manages data in relational management systems. SQL’s most popular feature is its ‘Query’ function, which can easily search through informational databases. Extensions of SQL can be used in the creation of mobile and web applications.


Online Resources:,,,


2. Java


An object-oriented programming language, Java is one of the most popular and in-demand programming languages. Java is a staple in enterprise software, mobile apps, and the Android operating system (thought it has cross-platform support)


Online Resources: Udemy,,,

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New Game Subcategories Help Indie Devs

Posted on May 23rd, 2014 by

In April 2014, Google rolled out and update to the Google Play Store. In this update, Google made a lot of changes to the “Games” app category. Instead of the original 6 main game sub-categories, Google expanded the number of subcategories to 18.


These new categories are much more specific and specialized than the original categories, making it easier for users to find the games they want. And, these new changes had a positive impact on the Google Play Store’s revenue as well. According to a new report from Distimo, from February 2014 to April 2014 revenue from gaming apps increased by over 15%!


Take a look at the changes from February 2014 to April 2014:

Clearly, the volume of installs is much more spread out than it was before. Casual games and arcade games still dominate, but each of the remaining categories shows an impressive opportunity for growth.

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