The State of the App Stores: Q1 2014

Posted on April 15th, 2014 by

App Annie has just released their quarterly app intelligence report which tracks trends across the mobile app industry. Although there haven’t been any dramatic changes in the app industry from last quarter, there are still some important things that app developers should know, especially in regards to which countries are important to target:


Google Play Leads Downloads:


In terms of downloads, Google Play outpaces the iOS App Store by 45% (up 35% from last quarter). Google Play has consistently had more downloads than the App Store for a few months now, but it is worth nothing where these downloads are coming from.


The largest download growth was seen in Russia, Brazil, and Mexico, with Mexico seeing the most dramatic growth. The Mexican mobile market grew by 75% in 2013, and it is expected to grow 40% in 2014. So far, 65% of all mobile growth in Mexico has been on Android-powered devices.

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Make Your Mobile Ads More Effective

Posted on April 11th, 2014 by

The mobile advertising industry is booming. In 2013 alone, the mobile ad industry pulled in over $8 billion USD, and it is estimated to grow to $17 billion by 2017! Mobile ads already make up 1/10th of the total internet/digital ad market. Small and independent companies are going to have more and more competition from big brands as the mobile ad industry matures.


To compete in an ever more crowded field, focus on these 4 areas to make your ads more effective:




Before you even begin to imagine or design an advertisement for you app, you need to look at the data. Who do you want to be targeting with your ad? If your app’s audience is middle-aged businessmen, you should create an ad with those users in mind. Similarly, if your app’s audience is young, mobile gamers, you should create an ad that would appeal to them.


After all, you want to attract even more like-minded users who will not only be inspired to download your app, but will also be much more likely to open and use your app after download.

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The Importance of a Sleek App Design

Posted on March 28th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

With about one million apps in the Apple store and more than 1.1 million Android apps on the market, differentiating your particular app among a seemingly endless sea of competitors is certainly not an easy task. Not only does your app have to add functionality to the user experience, it has got to carry a strong, user-friendly design that is easy to navigate and easy on the eye.


When it comes to digitization, we live in an increasingly cluttered world. With over two million apps on the market—a number that inches upwards every single day—it is imperative that designers sculpt their apps in such a way that grabs the attention of the potential user. Human beings are very visual creatures, and even if you design the strongest, most helpful app, if the interface looks horrible, there is a great chance that the popularity of the app will never take off.

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StartApp Partners With Fiverr

Posted on March 25th, 2014 by


We are proud to announce a brand new partnership with Fiverr!


Fiverr is an online and mobile marketplace where registered users can sell their expertise and services for as little as $5. Available for both iOS and Android, the Fiverr app allows you to browse through thousands of “gigs”, or services for sale, ranging from music composition to mobile app icon design.


And from now until the end of April, StartApp developers are eligible for a special deal on Fiverr!


Be one of the first 1,000 developers to purchase a gig on Fiverr, and we will reimburse your $5 purchase. It’s as simple as that! You will be able to choose between dozens of gigs which will help you improve your app, whether it is updating the design of your UI or creating a professional-looking app icon.


But, remember to act fast! Only the first 1,000 StartApp developers will be eligible


Browse all available gigs on Fiverr now —->


Have any questions or concerns? Please email us at



(Limited to mobile app services only; limit one $5 bonus per StartApp/Fiverr account)





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Submitting an App to the Google Play Store: A Checklist

Posted on March 21st, 2014 by

Though submitting an app to the Google Play Store is less of a hassle than submitting to the Apple App Store, Google still requires a number of things from their developers. Take a look at what materials you will need before publishing your app on Google Play:




Before you even begin the process of setting up an account, you should make sure that you have tested your app thoroughly. Android devices come in an increasingly wider variety of sizes, pixel densities, processing power, and OS versions. Figure out which device types you want to target, and then test your app as much as possible to make sure it works on those devices.


Start thinking about your monetization strategy. If you wish to release your app as a paid app, keep in mind that you cannot change your pricing model to free down the road. Developers with free apps can change their apps to paid, but then you cannot change it back. Developing a monetization strategy beforehand can save you a lot of headaches down the road.


Set up a website for your app and a support channel where users can contact you with questions, concerns, and technical problems. You should also begin to set up your social media channels to further connect with users.

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Updates from Google and Apple: What Developers Can Expect

Posted on March 18th, 2014 by

There have been rumors as well as public announcements from both Apple and Google over the past few days. For Apple, rumors have been circling almost non-stop about iOS 8, the new update to Apple’s mobile operating system. On Google’s front, the company just announced some major updates for Google Play game services ahead of the Game Developers Conference this week.


What iOS Devs Should Watch Out For:


Though the official announcement of iOS 8 is still months away (it is rumored to be released around the time of Apple’s developer conference), it doesn’t stop the internet from speculating about what iOS 8 will change from iOS 7. In addition to increased speed and stability, here are a few proposed updates:

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Submitting an App to the App Store: A Checklist

Posted on March 14th, 2014 by

Because of review and approval processes, adding an app to the Apple App Store can be a bit more complicated than uploading an app to the Google Play Store. Below is a simple checklist of things you should have ready before uploading:


1. Set up your account


You’ll need to be enrolled in the iOS Developer Program. For a fee of $99/year, you have access to the iOS Dev Center, app testing services, and distribution services via the App Store.


Consider creating a developer account before you even start developing your app. After filling out and agreeing to Apple’s contracts and submitting your bank and tax information, you will have to wait a few weeks to have your contracts approved by Apple


Keep in mind that company accounts will require a D-U-N-S number. More info on the D-U-N-S number and how to get one can be found here

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Are In-App Purchases Enough?

Posted on March 7th, 2014 by

Last week, Swrve released a report about in-app purchasing in mobile games. The reports found that only 0.15% of all mobile gamers contribute 50% of all the revenue from in-app purchases in free-to-play games. Of these spending users, 49% make only one in-app purchase per month, and 13% make five or more purchases. Once an initial in-app purchase is made, 53% of spending users will go on to make a second purchase within 14 days, while 47% of users don’t make a second purchase. Despite the various incentive campaigns by mobile game developers, a huge majority of users will never spend any money at all within a mobile game.


So, what does this really mean for mobile game developers?


The Good:


This report further supports the idea of there being a group of “power users”, or “whales” to use the casino term. While the number of power users is small, developers can use their analytics to single out these specific users. Once this group has been identified, developers should begin to implement a user retention campaign aimed at this group. Offer them discounts on the in-app store or give them “VIP” access to any game updates or new apps in beta.


Also, this report shows that getting a user to make that initial purchase will increase chances of them spending in the future. Devs should take this into account. Think about offering some kind of “welcome” discount for the in-app store to new users, encouraging them to make a purchase.

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7 Apps to Keep You Safe

Posted on March 4th, 2014 by

About the Author: John Richardson is Business Development Manager at Acclaimed Security – a security firm based in Leeds, UK, providing security services across Yorkshire.

From Flappy Birds to Candy Crush saga, the majority of apps are designed to keep us entertained and make those long morning commutes seem more bearable. Other apps, however, boast more practical applications. With our smartphones and tablets capable of doing so much, shouldn’t they be capable of helping to keep us safe, too? Take a look at our pick of 7 apps designed to better improve your security and safety.


Lookout Security & Antivirus, Android & iOS


Here in the 21st century, our belongings and personal wellbeing are at greater risk than ever before. One of the most prominent risks of the present day is the threat of cybercrime, but fortunately, there are numerous apps available to help protect your smartphones and tablets from cybercriminals. Lookout Security & Antivirus is one of the best of these.

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The Growth of Mobile Advertising (Infographic)

Posted on February 28th, 2014 by

Advertising started from humble beginnings, and now mobile advertising is one of the fastest growing sectors of the mobile industry, generating millions of dollars per year in revenue. Take a look and see the amazing growth of mobile advertising:


(Click the image to enlarge)



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