6 Buzzwords That You Need to Know

Posted on August 12th, 2014 by


Every industry is full of so-called “buzzwords”, and app development is no exception. Especially when it comes to app monetization, developers need to come armed with the knowledge of what each ad network or publisher is offering them. Below is a round-up of 6 popular app economy buzzwords (in their abbreviated form) and what they mean:

 

1) SDK

 

SDK is the abbreviation for “software development kit”. SDKs are a set of development tools which allow certain applications to be used with certain software packages or frameworks. Outside the realm of apps, SDKs can also be used in conjunction with hardware platforms, personal computers, and video game consoles.

 

The StartApp SDK allows our developers to integrate our advertisements into their apps without needing to change the structure of their application

 

2) IAP

 

IAP is the common abbreviation for “in-app purchase”. In-app purchasing is a common app monetization technique in which the developer allows the user to download the app for free, but asks the user to pay a small amount for extra features.

 

IAP is a very popular technique in mobile games especially, with users paying money for new in-game tools or access to new game levels. While effective, in-app purchasing does not work well with every app type.

 

3) ARPU

 

ARPU stands for “average revenue per user”. Developers may encounter this term a lot across the web and on developer forums.

 

While the calculation of ARPU will vary depending on user location, operating system, app type, and monetization strategy, it is still a very important metric to have when you are evaluating the success of a particular campaign or ad strategy. The higher the ARPU, the more effective your strategy.

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4 Essential Skills for Today’s App Developers

Posted on August 8th, 2014 by
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Gone are the days when app developers could simply publish their app on an app store and expect a decent amount of downloads. In an increasingly crowded market, devs need to put in more work to ensure that their app gets recognition from fickle users. While there is no magic recipe for guaranteed app success, here are 4 skills that today’s app developer should have for a leg up over competition:

 

1) Cross-Platform Capabilities

 

As the mobile market grows, so does the fragmentation of mobile users across mobile operating systems. Developing an app for only one OS will cut off a huge user base, so modern devs need to have a cross-platform plan when they begin coding. Luckily, there are many cross-platform development engines popping up across the internet which are designed to assist mobile app developers with porting their apps across the major operating systems.

 

In addition to multiple mobile operating systems, users are starting to demand that their mobile phone experience translate onto other mediums like wearable tech and desktop computers. While both Google and Apple are trying to bridge the gap between smartphones and other platforms, cross-platform capabilities of this kind are still in their infancy stages. Enterprising developers have the opportunity to get in on the ground floor of this new movement in mobile tech. Honing these skills or coming up with a viable cross-platform solution for your app will put you way ahead of most other mobile developers stuck on mobile.

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Mobile Apps: It’s Just Business

Posted on August 1st, 2014 by


Even if making apps is just a hobby for you, you are sure to want some kind of return on the amount of time, energy, money, and resources that went into developing your mobile app. In order to maximize the return you receive, you need to think about app development as if you were starting a business. This means developing a strong business strategy that will enable you to not only have enough resources to develop your app, but also enable you to allocate resources so you can continue to develop apps.

 

So, before you even begin coding, you should consider drafting the following:

 

A Market Analysis:

 

What it is:

 

A thorough review of the industry you are hoping to enter

 

What it means for you:

 

Take a close look at the mobile app market that you are hoping to enter. For example, if you are hoping to develop an iOS app for mainly Asian consumers, research the iOS app market in Asia! Get a good understanding of how the market is growing or shrinking, and take a look at what kinds of apps are in demand within your targeted market.

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StartApp At Casual Connect San Francisco!

Posted on July 15th, 2014 by
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We are happy to announce that we will be attending (and sponsoring!) Casual Connect 2014 in San Francisco from July 21-July 24!

 

Casual Connect is the premiere conference for the casual gaming industry, attracting over 6,500 members of the industry to their conferences every year. Casual Connect delivers learning and networking opportunities to developers and advertisers across the casual gaming industry, ranging from mobile and F2P games to social media and browser-based games.

 

Will you be at Casual Connect this month?

 

Swing by the Badge Pick-Up and Pre-Funk party on July 21! You can pick up your badge before the conference kicks off on the 22nd and then kickoff the conference the right way with cocktails and networking from 5pm-8pm right at the Hilton Union Square where Casual Connect will be held.

 

You can RSVP for the Badge Pick-Up and Pre-Funk Party here!

 

Can’t make it to the kick-off?

 

Don’t worry! Stop by our booth (#109 in the Continental Ballroom) during the conference to meet us, chat with us, or ask us any questions you may have about mobile monetization, distribution, or advertising. We hope to see you all there!

 

Can’t make it to Casual Connect this time around?

 

We will be tweeting and sharing photos throughout the conference on Twitter, Google+, and Facebook, so feel free to follow along with us!

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StartApp in the News!

Posted on July 11th, 2014 by


We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:

 

Do You Have the Emotional Intelligence Employers Seek?

 

Mashable

 

StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career

 

Read full article…

 

There Is No One-Size Fits All Monetization Model for Mobile:

 

Pocketgamer.biz

 

StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.

 

Read full article…

 

How to Create a Culture of Innovation:

 

Tech Cocktail

 

StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.

 

Read full article…

 

25 Hot Israeli Tech Startups

 

Forbes

 

We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies

 

Read full article…

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4 Ways to Make Your Productivity App a Success

Posted on July 8th, 2014 by


When it comes to articles about app development, most of the focus remains on mobile games. To be sure, mobile games are the most popular apps, and they bring in a majority of the revenue across the app stores. However, this focus on mobile games comes at a cost to app developers who wish to develop different types of apps.

 

Productivity apps are a huge part of the mobile app market that is often overlooked. And, productivity app developers have it even harder than other developers because most mobile operating systems come with productivity apps built in. So, they not only have to compete with the other apps in the app stores, but they also have to compete with the development and design power of Google, Apple, and Windows.

 

So, below we offer 4 ways that productivity app developers can destroy the competition:

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5 Things to Remember When Developing a Mobile App

Posted on July 1st, 2014 by


If you are new to mobile app development, it can be hard to keep track of mobile-specific requirements when you are in the process of developing your app. Until your app is ready for testing, it can be difficult to know how your app will look on the screen of an actual mobile device. There is nothing worse than spending all of that time programming your app only to realize that the menus don’t fit on the screen or that your app uses too much of the device’s memory to function.

 

If you keep a few things in mind when developing, you may be able to cut down on the amount of revisions you need to do after your first round of testing. Below are 5 key things to remember as you are developing:

 

1. What Device You Are Developing For

 

While there are similarities, developing an app for a tablet and developing an app for a smartphone is quite different. Consider how users use each mobile device. Users on smartphones use apps when they have breaks during the day like when they are waiting in line or when they are eating lunch at work. They are much more distracted and their time is more limited than tablet users. Tablet users are usually interacting with apps as a form of entertainment before they go to bed or when they have a day off. Their app sessions are long and their attention is focused on the app they are using.

 

So, if you are developing a mobile gaming app with long, involved levels, it is probably better suited for tablets. Once this is established, you can begin to focus on how to optimize the extra space that tablet screens allow.

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10 Effective Ways to Beat Your Competitor in App Store

Posted on June 24th, 2014 by


About the Author: Chirag Leuva is a CEO of an iPhone app development company named Yudiz Solutions where he works to bring client ideas to reality. He enjoys pushing the limits of user interaction and finding ways to create awesome reusable components within a mobile environment.

As mobile devices and smartphones increasingly outpace desktops for all sorts of web needs, the focus is now on native apps. Naturally, app stores on various platforms are becoming the favored marketplace for millions of apps and the number is rising at rapid speed. It is no longer easy enough to get featured by app stores if you do not work towards increasing downloads, retaining your users, and become one of the top apps on the featured list. So, just like SEO, app store optimization (ASO) is becoming the order of the day to beat competition in app store. Here are 10 effective ways to use ASO to get ahead:

 

1. Tell your existing audience about your app

 

Telling any existing web users or subscribers about your mobile app is the first step to build a loyal user base. Here are some ways to do it more effectively:

 

- Give your users an idea about your apps with a few screenshots and pitch the benefits.

 

- Ask them to subscribe to your mailing list to stay updated about your upcoming app.

 

- On launch day, inform every one of your web users. You can consider making a promotional offer as well, but that depends on your niche.

 

2. SEO and keyword research

 

Even if your app is not yet launched or you haven’t finsihed all of your content, start SEO efforts for your app site early on.

 

- From the very beginning try to make your app site SEO friendly by optimizing headings …

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The Benefits of Crowdtesting Your App

Posted on June 20th, 2014 by
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About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

There are over 1 million apps in both the Google Play store and the Apple App store. In other words, you have a ton of competition, and that number is increasing every day.

 

In order for your app to be successful, in addition to providing utility, it needs to be flawless across platforms, easy to use and intuitive. If your app doesn’t work like you intend it to, chances are the person who downloads it will seek to replace it. And with so many options, they will find a substitute quickly.

 

One way you can ensure your app is ready to roll is by testing it extensively. This, however, can obviously be expensive and time-consuming, and in today’s globalized marketplace, you might not be able to see certain aspects of your app that could be tweaked to accommodate more of an international audience.

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User Retention on iOS vs. Android

Posted on June 13th, 2014 by
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App analytics company Localytics released new data this week showing that only 4 in 5 mobile apps are opened only once. Most developers would see this number and start to worry. If only 1 in 5 apps are opened twice or more, how does an independent app developer stand a chance??

 

The truth isn’t as serious as it may seem.

 

In fact, the number of apps being opened more than once is steadily increasing each year. Last year, the number of apps opened just once was 22%. Four years ago, this number was 26%. Today, that number is down to 20%. If we break it down in terms of app categories, sports apps and gaming apps have the highest chance of being abandoned after one use. Social networking and weather apps have the highest chance of retaining users past the initial use.

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