Is Your Current App Monetization Strategy Right For You?

Posted on October 28th, 2014 by

Which monetization strategy is right for your app? This is a common problem that app developers need to solve. When you have a free-to-download app, there are 3 main monetization strategies that you can turn to: in-app advertising, freemium, and in-app advertising. Each monetization strategy has its pros and cons, but some apps are better suited for certain strategies then others.


In-App Advertising:


In-app ads are perhaps the most popular, as well as the fastest-growing, of the free-to-download monetization strategies. The most common in-app ads are usually simple banner ads that live on the bottom or the top of the user’s screen during their app experience. As the app monetization industry matures, more engaging and visually appealing ads are appearing on users’ phones ranging from full-screen ads to native ads to video ads.

Even though it seems easy, it is very important for developers to strike a balance when using in-app advertising. Too many advertisements can annoy users, especially if the ads unnecessarily interrupt their app experience. Too few advertisements will not make the developer any money.


In-app ads would work best for your app if:


-In-app purchases will not fit naturally into your app


-You have a high amount of users, your users start new app sessions frequently, or your users have long app sessions


-You collect/are willing to collect basic demographic data about your users

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The Holiday Season is Almost Here!

Posted on October 24th, 2014 by

Even though it is barely Halloween, it is never too early for app developers to start thinking about the upcoming holiday season. With users spending a lot of time traveling, shopping, and opening gifts, the holiday season is the best season for apps. Downloads and app usage increase during the holiday season, meaning developers need to start planning out an optimization strategy before the holidays truly begin to stay ahead of the competition.


Here are some tips on how to make the best of the holiday season:


Time Your Release Properly:


Timing is everything. For example, the best time to release a Christmas-themed app is on December 1. This release date will give you time to gain some organic users and roll out any necessary bug-fixes and updates before the holidays strike in mid-December.


Or, if you are confident in your app’s UI/UX, you could also consider timing your app release for the day before the “App Store Freeze”, which occurs every year right after the Christmas holidays. During the App Store Freeze, all charts and ranking are frozen for a few days, giving new apps some great exposure on the “New Releases” chart.

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Google’s New Releases

Posted on October 21st, 2014 by

Last week, Google announced the latest additions to the Android family. The first announcement was the release date for Android L, now officially named “Lollipop”, followed by the announcement of two new Nexus devices: the Nexus 6 and the Nexus 9. In addition, Google announced the Nexus Player, the first device to run Android TV.


Keep reading for more details about each of the new Android releases:

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Apps We Love: Trivia Crack by Etermax

Posted on October 17th, 2014 by

Started in 2009 by Maximo Cavazzani, Etermax entered the world of mobile apps by developing apps like iStock Manager, which was used extensively by the financial business sector. Moving on from enterprise apps, Etermax followed the success of iStock Manager with two mobile games: Aworded and Word Crack. Through purely organic user acquisition, both Aworded and Word Crack became very popular among mobile users, with Word Crack reaching more than 12 million downloads.


Trivia Crack was the next release by the Argentinian company, and the game quickly became a viral hit around the world, gaining more than 50 million users. Now a successful TV game show in Argentina, Trivia Crack is the Most Downloaded App of 2014 in Latin America, the #1 Trivia app in the United States, and the #1 app in the App Store and in the Google Play Store in more than 10 countries.

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Google Play Embraces Cross-Platform

Posted on October 14th, 2014 by

According to a survey by Everyplay, mobile gamers who use both iOS and Android devices tend to be bigger consumers of mobile apps. The survey suggests these gamers not only spend more money within games, but also download more mobile games per month compared to the average user.


The mobile industry is now embracing this trend as well. As smartphones become more widespread, it’s only natural that users will want to interact with their friends and family even if they are on a separate platform. Additionally, companies like Apple and Google are trying closing the gap between mobile, desktop, wearables, and consoles to make a user’s digital experience seamless across the platforms.


The latest update to Google Play Services reflects this cross-platform push as well. To better assist Android developers who also work on iOS, Google Play Game Services has released some new tools which tie together Google Play Android SDK and the iOS SDK.


Here are a few of the new tools:

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Pay Your Dues Before Developing What You Love

Posted on October 10th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

As an app designer, you never know when inspiration will strike. Throughout the course of the day, at any given point, there’s a chance that you’ll come up with an idea that you’re sure will be a game changer.


But just because you might think something is a great idea doesn’t necessarily mean that your audience will as well. In fact, you could spend a whole lot of time conceiving an idea, refining it and then building an app, only to find out that there is virtually no demand for it.


Of course, there’s always a chance that the app you design from off the top of your head will become extremely popular. But maybe it’s time to think about app creation from a completely different perspective.


Rather than treating your app like a blank canvas, it might be worth considering whether you could think about what kind of specific problems exist and then work backwards to solve them.


By identifying either a business or consumer pain point and working toward solving it, you’re taking the first step toward creating an app that will almost certainly have a niche market.

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How to Develop Apps for a World of Large Phones

Posted on October 7th, 2014 by

Although Android developers have been developing for larger screens for a few years, the release of the new iPhone 6 Plus is bringing Apple and iOS developers into the “phablet” market. Now that the “phablet” is officially mainstream, all app developers should start thinking about developing apps optimized for these new, larger screens.


But, why?


A new Localytics report indicates that large-screen devices have a noticeable effect on in-app user engagement, an important metric for user retention and monetization. By studying Android phones with a screen size of 5-inches or higher, it was determined that the time spent in-app is 34% longer on large screens than on small screens. In the case of music and gaming apps, the time in-app is nearly twice as long as music and gaming apps on smaller screens.


Now that you know the reason why you should develop for larger screens, here’s what you should keep in mind when you are optimizing your app:

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How To Decrease User Acquisition Costs With App Store Optimization

Posted on September 26th, 2014 by

About the Author: Evaldo Rossi is an App Store Optimization (ASO) Expert and a Mobile Game Dev. Follow him on Twitter and Google+, or check out his blog WordData, to learn more about ASO!

Anyone working with paid user acquisition campaigns already knows that the cost per user is rising. If you’re new to the app marketing world, the Fiksu Cost Per Install (CPI) Index will help you understand what’s happening. This chart provides a good indication of the CPI trend.

You want to drive CPI down. But what can you possibly do? A great solution is increasing the number of organic installs you get through better exposure on  search rankings. How do you do that? Through App Store Optimization (ASO).


When you run an ad campaign and your app gets more installs, it will climb positions in the search results of keywords and keyphrases found in your app’s metadata. Therefore, you will get more exposure. With more exposure, comes more installs.


So, to actually understand how many users your money is really buying, we need to use eCPI, or effective Cost Per Install.

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Top 7 Challenges in Mobile Application Testing

Posted on September 2nd, 2014 by

About the Author: Tejas Jasani is a founder & CEO of The App Guruz, a well-respected global mobile app development company. He likes to do research on mobile apps and to improve mobile user’s smartphone experience

The word ‘app’ was originally coined by techies as shorthand for ‘applications’, but since mobile devices came into their own, this tiny word is in everyone’s mouth and even found its place in Oxford dictionary. Yes, we are almost on the verge of being ruled by ‘apps’ on our devices. From shopping, education, travel, chat, games, fun, entertainment, there are apps for almost anything and everything.


With this overwhelming volume of mobile apps, maintaining a high technical standard and offering the best user experience is the key to success for the app developers. Naturally, mobile application testing has become more important than ever. The changing spectrum of mobile devices and the continually evolving operating systems make testing more and more challenging. Here I introduce the biggest challenges in testing mobile apps.


1. Variety of Device


The expanding horizon of mobile devices, with their ever increasing and increasingly varied features, is the most formidable challenge of all. Each different device comes with a different set of metrics, including the following:


- Different screen sizes and dimensions.


- Varying pixel density and image resolution.


- Varying input methods, for instance touch screen, Querty keypad, etc.


- Varying feature set and user interfaces.


Obviously, a developer cannot test his app on this entire plethora of devices, but, in most cases, will restrict his tests to the most common and popular devices. Mixing in different OS and OS versions adds more dimensions to this maze of complexity. Using emulated devices is a semi-solution to address this problem, but then the app will …

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6 Popular Mobile Development Tools

Posted on August 26th, 2014 by

As the app market matures, developers need to begin thinking about porting their apps across multiple platforms to increase their audience size as much as possible. But, developing an app for each different mobile platform is insanely time consuming and requires knowledge of a wide variety of different programming languages. Luckily, cross-platform development tools have emerged to help developers carry some of the burden. Check out 5 of the most popular cross-platform tools:


Xamarin 2.0


For the more advanced developers, Xamarin is a C#-based platform allowing for cross-platform development for iOS and Android. Code executes on a .NET framework before compiling, and returns the standard code for iOS and Android, making it easy to use for development teams working on large projects.




Arguably the most popular cross-platform development tool, PhoneGap (otherwise known as Apache Cordova) allows developers with weaker server-side language knowledge leverage their front-end experience.


PhoneGap has been in the dev tools sphere for a while, so they have had time to mature and add the features that developers need. PhoneGap is free and open-source, opening up a whole library of plugins for developers to use. Hybrid applications always struggle compared to native apps, however, so developers should keep an eye on performance metrics.

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