Make Your Mobile Ads More Effective

Posted on April 11th, 2014 by
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The mobile advertising industry is booming. In 2013 alone, the mobile ad industry pulled in over $8 billion USD, and it is estimated to grow to $17 billion by 2017! Mobile ads already make up 1/10th of the total internet/digital ad market. Small and independent companies are going to have more and more competition from big brands as the mobile ad industry matures.

 

To compete in an ever more crowded field, focus on these 4 areas to make your ads more effective:

 

Analytics

 

Before you even begin to imagine or design an advertisement for you app, you need to look at the data. Who do you want to be targeting with your ad? If your app’s audience is middle-aged businessmen, you should create an ad with those users in mind. Similarly, if your app’s audience is young, mobile gamers, you should create an ad that would appeal to them.

 

After all, you want to attract even more like-minded users who will not only be inspired to download your app, but will also be much more likely to open and use your app after download.

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Introducing Native Ads!

Posted on April 6th, 2014 by
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We are proud to announce the release of our newest ad type, the Native ad!

 

The newest addition to our InApp SDK, our Native Ad template will give you the freedom to design advertisements that can mimic the look and feel of your application’s native user interface. By taking the components that we provide in our native ads bundle, you can create an advertisement that will not only match the look of your app but also match the layout, content, and functionality.

 

When using our Native Ad template, you will receive a bundle containing a set of generic native ad components such as: an app icon in 4 different sizes, an app name, an app category, an app rating, and an app description, and more. You can mix and match these 5 different pieces to create an advertisement that blends in seamlessly with your app.

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Introducing Our New Advertiser Portal!

Posted on March 4th, 2014 by
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We are proud to introduce a brand new StartApp product! We just put the finishing touches on our brand new Advertiser Portal, giving anyone the opportunity to advertise their app.

 

Advertiser’s Portal

 

Our brand new advertiser’s portal gives advertisers access to our traffic through an easy-to-use self-service portal. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads.

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The Growth of Mobile Advertising (Infographic)

Posted on February 28th, 2014 by


Advertising started from humble beginnings, and now mobile advertising is one of the fastest growing sectors of the mobile industry, generating millions of dollars per year in revenue. Take a look and see the amazing growth of mobile advertising:

 

(Click the image to enlarge)

 

 

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StartApp Now Supports iOS!

Posted on February 26th, 2014 by
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We are proud to announce our long-awaited iOS SDK!

 

 

 

iOS SDK:

 

StartApp is no longer Android-only! Our new iOS SDK offers eye-catching banner ads and full-page interstitials, along with our familiar app OfferWall which is available as a 2D graphic or a highly engaging 3D graphic.

 

Each ad type is specifically optimized for the iOS user interface, integrating seamlessly into the iOS design experience. Each ad type works in both portrait mode and landscape mode, keeping graphics sharp and eliminating the dreaded “stretched screen” effect.

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How To Make eCPM Work For You

Posted on February 6th, 2014 by


How can I increase my eCPM?

 

We hear this question a lot from our developers, and similar questions pop up on developer forums all of the time. The first step in increasing your eCPM is to understand what eCPM really means.

 

What is eCPM?

 

eCPM stands for “effective cost per mille” (‘mille’ is the Latin word for thousand, so eCPM really means “the effective cost per thousand”). In its full definition, eCPM is the effective cost per thousand ad impressions.

 

eCPM is used as a tool by app developers when they are comparing ad networks or evaluating the success of an ad-based monetization strategy. Calculating eCPM is very simple. The formula for eCPM is:

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Introducing: Two Brand New Ad Types!

Posted on February 3rd, 2014 by
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We have been working tirelessly to perfect our In App SDK, so today we are incredibly proud to introduce our two newest ad units: the Splash ad and the Overlay ad.

 

Overlay Ads

 

The Overlay ad adds a unique and engaging entrance animation and uses a transparent background so that the user interface of the app is shown behind the ad. Overlay ads will appear in rotation with our regular full-page ads!

 

 

Splash Ads

 

The Splash ad is designed to appear when a user launches an application. With the Splash ad, developers set up a splash screen which is then followed by one of our Overlay ads. The splash screen is completely customizable for developers. You can choose the color and text, or you can use your own custom loading screen prior to the advertisement.

 

 

Each new ad type offers eye-catching animations that will encourage users to engage with the ads, and higher user engagement leads to high eCPM!

 

StartApp developers can download the latest version of our In App SDK on the developer portal.

 

Not a StartApp developer? Sign up here!

 

Interested in learning more about our monetization solutions? Visit our homepage

 

 

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A Look Ahead: Mobile Trends for 2014

Posted on January 2nd, 2014 by
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In the year 2013, we saw several mobile markets mature such as smartphones and tablets. In addition, we saw other markets emerge such as wearables and other “internet of things” technologies like smart cars and smart homes. Now that the year 2014 is upon us, we are taking a look back at the big trends of 2013 and how they will fare in 2014 and beyond.

 

First for some general trends:

 

In 2014, PC sales will continue to drop as smartphones and tablets become more universal. Smartphone sales are expected to grow by 12% in 2014, and tablets are expected to grow by 18%.

 

Revenues from the app market are also expected to explode, and most of that revenue is expected to come from free apps. In-app purchases will continue to drive huge sales for developers, especially as mobile payment systems become more advanced and localization technologies are perfected. In addition, mobile advertising is expected to boom in 2014, with mobile ad spend set to reach $20.3 billion USD. Most of that growth will come from rich media as microvideo ads will soon replace static banner advertisements.

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Mobile Users Drive Big Sales on Black Friday, Cyber Monday

Posted on December 6th, 2013 by
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Black Friday and Cyber Monday are two of the biggest retail days of the year, especially in the United States. Since the emergence of the smartphone, people have started to buy goods from their phones instead of waiting in line at stores or staying at home glued to a PC. This year, mobile sales and mobile web traffic were huge contributors to sales for a lot of companies and advertisers. Mobile users accounted for 25.8% of all total online sales on Thanksgiving Day and 21.8% Black Friday. Mobile traffic as a whole was 29.4% of all total online traffic! Here are some further insights into mobile consumer behavior:

 

Apple v. Android:

 

Apple has always bested Android when it comes to actual revenue, despite Android’s clear dominance in market share. The height of the consumer shopping season was no different. iOS users drove 12.8% of mobile sales, which is almost four times the amount of Android users at 2.8% of sales. iOS users also spent an average of $122.82 USD per order compared to $114.24 for Android users.

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How to Optimize Your App for the Holiday Season

Posted on December 2nd, 2013 by
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The holidays are increasingly becoming the prime season for app developers. This year, eMarketer estimates that the mobile industry will make up an impressive 16% of all e-commerce revenue during the holidays. Millions of phones and tablets will be activated throughout the month of December, and those new users will be looking to download apps for their new phones. Current users will also be spending more time at home which leads to higher engagement levels because they aren’t restricted by their job or their commute.

 

If you want to maximize your app’s downloads and revenue during the holiday season, you should dramatically increase your focus on these 3 main categories:

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