StartApp in the News!

Posted on July 11th, 2014 by


We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:

 

Do You Have the Emotional Intelligence Employers Seek?

 

Mashable

 

StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career

 

Read full article…

 

There Is No One-Size Fits All Monetization Model for Mobile:

 

Pocketgamer.biz

 

StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.

 

Read full article…

 

How to Create a Culture of Innovation:

 

Tech Cocktail

 

StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.

 

Read full article…

 

25 Hot Israeli Tech Startups

 

Forbes

 

We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies

 

Read full article…

Continue Reading >>

5 Metrics to Use to Improve Your Mobile Ad Targeting

Posted on June 17th, 2014 by


One of the simplest ways to improve the effectiveness of your mobile ad campaign for your app is to make sure that you are targeting the right users. Effective targeting leads to higher click-through rates and higher conversion rates, and it will increase the likelihood that the users you are targeting will become loyal users (essential to any long-term app strategy!)

 

But, how do you decide what metrics to target? Try breaking down your targeting into 4 main groups: demographics, device, time, and local.

 

Demographics

 

The most basic targeting that you can do with your mobile ad is demographic targeting. Demographic targeting includes metrics like age, gender, marital status, education level, and income level.

 

Before you even start designing the creative for your ad, make sure that you have analyzed your current user base and isolated the major demographics of your users.

 

Once you have isolated this information, you can designate the demographics targeting through whichever ad network you may be using. Once the demographics are set, the ad network will incorporate it when they serve your ad to users.

 

So, if you designate that your app is meant for preschool-age children, it will be advertised in other apps which are targeted to parents or teachers (most laws forbid advertising directly to children). Or, if your app is meant for middle-aged women, the advertisement for your app will be placed inside other apps with user bases made up of women.

 

Device

 

This targeting metric is especially important for developers wishing to advertise their mobile apps.

 

Device targeting allows you to show your advertisement only on certain mobile devices. Most ad networks will allow you to specify a device type, such as a tablet or a smartphone. Others may become more specific, allowing you to target specific brands (LG, iPhone, Nexus, etc…) …

Continue Reading >>

The State of the Mobile Ad Market

Posted on May 12th, 2014 by
 ID-100236545

Mobile advertisements are slowly but surely becoming a powerhouse source of revenue for many players in the mobile economy, from advertisers to mobile app developers. It is estimated that the mobile ad market will grow to a whopping $18.3 million dollars by 2015, over 6 times the amount from 2011. Developments and innovations in the mobile ad market have made it easier than ever to target the right audiences, whether that is on the mobile web or within mobile apps.

 

Now that the first quarter of 2014 has come to a close, let’s take a look at some of the most major changes taking place in the mobile advertising sphere:

 

Android Pulls Ahead:

Continue Reading >>

Apple to Begin Cracking Down on Non-Compliant Developers

Posted on May 11th, 2014 by


Apple has been slowing phasing out the old UDID, the unique identifier used to track ads, due to increased privacy concerns and changes to Apple’s ecosystem. In its place, they introduced the IDFA and have been strongly encouraging publishers to adopt the IDFA throughout 2013.

 

Since its rollout, rules surrounding the IDFA have been pretty loose. With this latest rule change, Apple wants to ensure that all developers are using the IDFA correctly, and that third-party advertisers aren’t collecting, sharing, or storing data without user consent.

 

Apple introduced these new rules a few months ago, but has since updated the rules to warn developers that they risk having their app rejected or pulled from the App Store for not complying.

 

What is the IDFA and How Should It Be Used?

 

The IDFA is a unique ID assigned to each iOS device, and it is meant to be used to offer targeted, personalized ads. Think of it as similar to cookies on a web browser.

 

And, like web browser cookies, iOS users have the option to limit the usage of ad targeting on their devices.

 

Below are the 3 approved uses for the Advertiser Identifier:

 

-To serve advertisements in your app

 

-To attribute your app’s installation to a previously served advertisement

 

-To attribute an action taken within your app (i.e. an in-app purchase) to a previously served advertisement

 

Per Apple’s new rules, developers must explicitly identify which of the above approved IDFA uses they intend to employ in their app(s).

 

In addition, developers must ensure that any third-party code that interfaces with their app (i.e. an ad network) also complies with IDFA rules and policies and honors a user’s choice to limit ad tracking. To do this, developer should contact their third-party provider and …

Continue Reading >>

Make Your Mobile Ads More Effective

Posted on April 11th, 2014 by
 ads

The mobile advertising industry is booming. In 2013 alone, the mobile ad industry pulled in over $8 billion USD, and it is estimated to grow to $17 billion by 2017! Mobile ads already make up 1/10th of the total internet/digital ad market. Small and independent companies are going to have more and more competition from big brands as the mobile ad industry matures.

 

To compete in an ever more crowded field, focus on these 4 areas to make your ads more effective:

 

Analytics

 

Before you even begin to imagine or design an advertisement for you app, you need to look at the data. Who do you want to be targeting with your ad? If your app’s audience is middle-aged businessmen, you should create an ad with those users in mind. Similarly, if your app’s audience is young, mobile gamers, you should create an ad that would appeal to them.

 

After all, you want to attract even more like-minded users who will not only be inspired to download your app, but will also be much more likely to open and use your app after download.

Continue Reading >>

Introducing Native Ads!

Posted on April 6th, 2014 by
 mix_clipped_rev_1

We are proud to announce the release of our newest ad type, the Native ad!

 

The newest addition to our InApp SDK, our Native Ad template will give you the freedom to design advertisements that can mimic the look and feel of your application’s native user interface. By taking the components that we provide in our native ads bundle, you can create an advertisement that will not only match the look of your app but also match the layout, content, and functionality.

 

When using our Native Ad template, you will receive a bundle containing a set of generic native ad components such as: an app icon in 4 different sizes, an app name, an app category, an app rating, and an app description, and more. You can mix and match these 5 different pieces to create an advertisement that blends in seamlessly with your app.

Continue Reading >>

Introducing Our New Advertiser Portal!

Posted on March 4th, 2014 by
 Advertising Portal Screenshot1

We are proud to introduce a brand new StartApp product! We just put the finishing touches on our brand new Advertiser Portal, giving anyone the opportunity to advertise their app.

 

Advertiser’s Portal

 

Our brand new advertiser’s portal gives advertisers access to our traffic through an easy-to-use self-service portal. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads.

Continue Reading >>

The Growth of Mobile Advertising (Infographic)

Posted on February 28th, 2014 by


Advertising started from humble beginnings, and now mobile advertising is one of the fastest growing sectors of the mobile industry, generating millions of dollars per year in revenue. Take a look and see the amazing growth of mobile advertising:

 

(Click the image to enlarge)

 

 

Continue Reading >>

StartApp Now Supports iOS!

Posted on February 26th, 2014 by
 iOSfullpage_clipped_rev_1

We are proud to announce our long-awaited iOS SDK!

 

 

 

iOS SDK:

 

StartApp is no longer Android-only! Our new iOS SDK offers eye-catching banner ads and full-page interstitials, along with our familiar app OfferWall which is available as a 2D graphic or a highly engaging 3D graphic.

 

Each ad type is specifically optimized for the iOS user interface, integrating seamlessly into the iOS design experience. Each ad type works in both portrait mode and landscape mode, keeping graphics sharp and eliminating the dreaded “stretched screen” effect.

Continue Reading >>

How To Make eCPM Work For You

Posted on February 6th, 2014 by


How can I increase my eCPM?

 

We hear this question a lot from our developers, and similar questions pop up on developer forums all of the time. The first step in increasing your eCPM is to understand what eCPM really means.

 

What is eCPM?

 

eCPM stands for “effective cost per mille” (‘mille’ is the Latin word for thousand, so eCPM really means “the effective cost per thousand”). In its full definition, eCPM is the effective cost per thousand ad impressions.

 

eCPM is used as a tool by app developers when they are comparing ad networks or evaluating the success of an ad-based monetization strategy. Calculating eCPM is very simple. The formula for eCPM is:

Continue Reading >>

Contact Us

Copyright © 2013 StartApp, Inc. All Rights Reserved. StartApp and the StartApplogo are trademarks or registered trademarks of StartApp, Inc. All third party logos and trademarks mentioned are the property of their respective owners.