Monetizing with the User in Mind

Posted on September 30th, 2014 by


What is one of the main keys to successful monetization? Its simple; monetize with the user in mind! After all, the user is the person who you want to click on or interact with your ads in order to earn you some revenue. Ignoring the user experience in order to have as many advertisements as possible will only end up annoying users and will not pay off for you in the long run.

 

At App Alliance’s Make Money with Apps Workshop in San Francisco, StartApp spoke about the importance of user experience with monetizing your app with in-app advertising. Here are some of the key takeaways:

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How To Decrease User Acquisition Costs With App Store Optimization

Posted on September 26th, 2014 by
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About the Author: Evaldo Rossi is an App Store Optimization (ASO) Expert and a Mobile Game Dev. Follow him on Twitter and Google+, or check out his blog WordData, to learn more about ASO!

Anyone working with paid user acquisition campaigns already knows that the cost per user is rising. If you’re new to the app marketing world, the Fiksu Cost Per Install (CPI) Index will help you understand what’s happening. This chart provides a good indication of the CPI trend.

You want to drive CPI down. But what can you possibly do? A great solution is increasing the number of organic installs you get through better exposure on  search rankings. How do you do that? Through App Store Optimization (ASO).

 

When you run an ad campaign and your app gets more installs, it will climb positions in the search results of keywords and keyphrases found in your app’s metadata. Therefore, you will get more exposure. With more exposure, comes more installs.

 

So, to actually understand how many users your money is really buying, we need to use eCPI, or effective Cost Per Install.

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Google Advertising ID: FAQs

Posted on August 15th, 2014 by
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On August 1, Google began enforcing a new policy for Google Play Services concerning the Advertising ID. Meant to replace the Android ID, Google now requires any new apps to be compliant with the Advertiser ID, and they recommend that all current apps update to the latest version of Google Play Services to become compliant. Any non-compliant apps will still function and be available for download, but non-compliant developers run the risk of being contacted by Google for policy violations, which could lead to a ban on developer accounts.

 

What is the Ad ID?

 

The Advertising ID is a resettable, unique, user-specific identification number used specifically for advertising purposes. This anonymous identifier gives users greater control over advertising and ad targeting, and standardizes the monetization process for developers. iOS developers should recognize similarities between the Google Ad ID and the Apple ID, implemented earlier this year.

 

If a user doesn’t wish to receive targeted ads, they can simply opt-out of them through Google settings. Users are also able to reset their Ad ID at any time. These preferences are then communicated to ad-supported apps through the Advertiser ID through the Google Play Services API.

 

Ad IDs typically will resemble the following:

 

“29400000-7de0-12ce-e18b-30e56b40000d”

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Introducing Two New Ad Types!

Posted on July 25th, 2014 by
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We are always working on new ways to improve our InApp SDK, so today, we are proud to introduce two brand new ad types: the Mini App Wall and the Return Ad!

 

Mini App Wall:

 

You may be familiar with our other full-page App Walls, but now we are shrinking the App Wall down to allow it to fit within the standard 320×50 banner size!

Each Mini App Wall banner will contain 5 different, targeted apps within the App Wall, and we have added a simple, subtle animation that will draw the user’s attention much more effectively than a standard, static banner.

 

 

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StartApp in the News!

Posted on July 11th, 2014 by


We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:

 

Do You Have the Emotional Intelligence Employers Seek?

 

Mashable

 

StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career

 

Read full article…

 

There Is No One-Size Fits All Monetization Model for Mobile:

 

Pocketgamer.biz

 

StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.

 

Read full article…

 

How to Create a Culture of Innovation:

 

Tech Cocktail

 

StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.

 

Read full article…

 

25 Hot Israeli Tech Startups

 

Forbes

 

We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies

 

Read full article…

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5 Metrics to Use to Improve Your Mobile Ad Targeting

Posted on June 17th, 2014 by


One of the simplest ways to improve the effectiveness of your mobile ad campaign for your app is to make sure that you are targeting the right users. Effective targeting leads to higher click-through rates and higher conversion rates, and it will increase the likelihood that the users you are targeting will become loyal users (essential to any long-term app strategy!)

 

But, how do you decide what metrics to target? Try breaking down your targeting into 4 main groups: demographics, device, time, and local.

 

Demographics

 

The most basic targeting that you can do with your mobile ad is demographic targeting. Demographic targeting includes metrics like age, gender, marital status, education level, and income level.

 

Before you even start designing the creative for your ad, make sure that you have analyzed your current user base and isolated the major demographics of your users.

 

Once you have isolated this information, you can designate the demographics targeting through whichever ad network you may be using. Once the demographics are set, the ad network will incorporate it when they serve your ad to users.

 

So, if you designate that your app is meant for preschool-age children, it will be advertised in other apps which are targeted to parents or teachers (most laws forbid advertising directly to children). Or, if your app is meant for middle-aged women, the advertisement for your app will be placed inside other apps with user bases made up of women.

 

Device

 

This targeting metric is especially important for developers wishing to advertise their mobile apps.

 

Device targeting allows you to show your advertisement only on certain mobile devices. Most ad networks will allow you to specify a device type, such as a tablet or a smartphone. Others may become more specific, allowing you to target specific brands (LG, iPhone, Nexus, etc…) …

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The State of the Mobile Ad Market

Posted on May 12th, 2014 by
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Mobile advertisements are slowly but surely becoming a powerhouse source of revenue for many players in the mobile economy, from advertisers to mobile app developers. It is estimated that the mobile ad market will grow to a whopping $18.3 million dollars by 2015, over 6 times the amount from 2011. Developments and innovations in the mobile ad market have made it easier than ever to target the right audiences, whether that is on the mobile web or within mobile apps.

 

Now that the first quarter of 2014 has come to a close, let’s take a look at some of the most major changes taking place in the mobile advertising sphere:

 

Android Pulls Ahead:

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Apple to Begin Cracking Down on Non-Compliant Developers

Posted on May 11th, 2014 by


Apple has been slowing phasing out the old UDID, the unique identifier used to track ads, due to increased privacy concerns and changes to Apple’s ecosystem. In its place, they introduced the IDFA and have been strongly encouraging publishers to adopt the IDFA throughout 2013.

 

Since its rollout, rules surrounding the IDFA have been pretty loose. With this latest rule change, Apple wants to ensure that all developers are using the IDFA correctly, and that third-party advertisers aren’t collecting, sharing, or storing data without user consent.

 

Apple introduced these new rules a few months ago, but has since updated the rules to warn developers that they risk having their app rejected or pulled from the App Store for not complying.

 

What is the IDFA and How Should It Be Used?

 

The IDFA is a unique ID assigned to each iOS device, and it is meant to be used to offer targeted, personalized ads. Think of it as similar to cookies on a web browser.

 

And, like web browser cookies, iOS users have the option to limit the usage of ad targeting on their devices.

 

Below are the 3 approved uses for the Advertiser Identifier:

 

-To serve advertisements in your app

 

-To attribute your app’s installation to a previously served advertisement

 

-To attribute an action taken within your app (i.e. an in-app purchase) to a previously served advertisement

 

Per Apple’s new rules, developers must explicitly identify which of the above approved IDFA uses they intend to employ in their app(s).

 

In addition, developers must ensure that any third-party code that interfaces with their app (i.e. an ad network) also complies with IDFA rules and policies and honors a user’s choice to limit ad tracking. To do this, developer should contact their third-party provider and …

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Make Your Mobile Ads More Effective

Posted on April 11th, 2014 by
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The mobile advertising industry is booming. In 2013 alone, the mobile ad industry pulled in over $8 billion USD, and it is estimated to grow to $17 billion by 2017! Mobile ads already make up 1/10th of the total internet/digital ad market. Small and independent companies are going to have more and more competition from big brands as the mobile ad industry matures.

 

To compete in an ever more crowded field, focus on these 4 areas to make your ads more effective:

 

Analytics

 

Before you even begin to imagine or design an advertisement for you app, you need to look at the data. Who do you want to be targeting with your ad? If your app’s audience is middle-aged businessmen, you should create an ad with those users in mind. Similarly, if your app’s audience is young, mobile gamers, you should create an ad that would appeal to them.

 

After all, you want to attract even more like-minded users who will not only be inspired to download your app, but will also be much more likely to open and use your app after download.

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Introducing Native Ads!

Posted on April 6th, 2014 by
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We are proud to announce the release of our newest ad type, the Native ad!

 

The newest addition to our InApp SDK, our Native Ad template will give you the freedom to design advertisements that can mimic the look and feel of your application’s native user interface. By taking the components that we provide in our native ads bundle, you can create an advertisement that will not only match the look of your app but also match the layout, content, and functionality.

 

When using our Native Ad template, you will receive a bundle containing a set of generic native ad components such as: an app icon in 4 different sizes, an app name, an app category, an app rating, and an app description, and more. You can mix and match these 5 different pieces to create an advertisement that blends in seamlessly with your app.

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