We are very excited to write this post for you because it introduces our latest product type.  While you are very familiar with our out of app monetization offering, we have decided to expand our product line by entering INTO the app.  We are pleased to bring you a new in-app solution with the EXIT AD!

The Exit Ad introduces StartApp developers to the rev share model, providing continuous income and great eCPM, all while keeping the seamless user experience that users expect and value.

Nowadays, app markets are saturated, making it hard to accumulate high amounts of downloads.  Only 1 in 6 smartphone apps exceed 500 total downloads.  We looked at top developers on the Google Play Store to find out what sets their apps apart from the rest.  Check out the infographic to find out.  Click the infographic to read the small print

Analysts and technology bloggers have been wondering for a while now, what Facebook‘s next move in the mobile field will be, especially given that most smartphones users spend a third of their “mobile time” using Facebook and playing games. Mark Zuckerberg repeatedly denied any intentions by Facebook to change its focus from the social network and develop a device or even a mobile operating system. But apparently he had no intention of letting the mobile market develop without taking a yummy piece of cake’s profits for himself.

On a press conference held last Thursday, Facebook introduced its new innovations in mobile including an app called Facebook Home for Android devices.

You have finally finished coding your application and uploaded it to the Google Play store.  You cannot wait to experience the rush of downloads (and the big rush of money too) that comes with a new application.  But every time you refresh your app store dashboard, the big rush looks more like a slow trickle.  Where are all the downloads?  Where did you go wrong?  What did you forget?  Here are the top 3 marketing aspects that you might be forgetting about when developing an application

So you have spent hours and hours learning how to code for Android and it is now time to start your first application.  So many questions begin to flood your head.  Where should I begin?  How can I have a solid first app that will start my app empire?  How long will it take to earn my first million downloads?

Before you can answer these questions, you should answer the questions below.  These questions will help you to focus your attention on the most important aspects of starting an app and put you well on the road to building a solid first app

1. Who is my customer/end-user?

In order to make a successful app, you have to define exactly who the app is for.   You should conduct your own market research to find exactly who you are targeting your app towards.  Once you know who they are, you can focus on their issues and communicate to them what  problem your user has that your app can solve.  Start by finding out what websites and places they go to online.  You can learn a lot that way.

2.  What is my product?

After you have focused who your user will be, you need to focus on the product.  Even before writing the first piece of code, you can research your possible competition and attend conferences to build credibility.  In order to have a strong product, you need to code it well AND market it well.

3.  How do I promote my app?

The only way to get high download numbers is if you promote your product in a way that will appeal to your target user.  Choosing a great name for your app is key here.  Try for something fun and memorable that mentions the problem it solves (think Evernote, or GetTaxi).  Your app name …

We are very happy and proud to announce that we are nominated to The Europas People’s Choice award.

The Awards

The Europas are the premier awards for early, mid, and late stage

technology startups, as well as leading investors and media in the EMEA regions. The Awards celebrate the most forward thinking, progressive and innovative tech companies across over 20 categories. Startups can apply for an award or be nominated by someone else, and winners are selected by a panel of judges, with public and peer voting for certain awards.

For the last three years The Europas have grown and grown under the guidance of TechCrunch’s fantastic European Editor Mike Butcher. Mike is now taking a back seat and the Web Summit team are going to bring their experience running the 4,000+ Web Summit to bear to create an incredible event on the evening of Tuesday 22nd January 2013 in Berlin.

Read Mike’s post on TechCrunch about the Europas here.

The awards have been expanded to include over 20 categories. A fun and fantastic awards ceremony will be followed by an after party in one of Berlin’s hottest venues. The Europas is a chance for you and your team to celebrate a year of hard of work alongside Europe, the Middle East, and Africa’s leading startups, investors and media over one incredible night in Berlin.

Why Should You Vote For Us?

StartApp publicly launched just over a year ago and have achieved remarkable success in that time. We are currently monetizing over 5,000 apps and generating 1.5 million SDK downloads per day. With this amount of daily downloads and traffic, StartApp also generates over 2 billion monthly ad impressions offering a range of unique ad types. In acknowledgement of our achievements we would like to …

Last week, StartApp exhibited at Ad-Tech last week at the Javits Center in NYC and even hurricane Sandy couldn’t stop the world’s biggest brands such as MasterCard and Jaguar Land Rover from attending the conference.

Networking

Day 1 was all about networking in the exhibition hall, going around the conference meeting new people from the ad-tech community, learning about their business and feeling their enthusiasm. There were many spectacular booths with high end decorations like eZanga.

Keynote Sessions

Day 2 included keynote sessions which included leading speakers from a powerhouse stable of companies. During that day we also had many business meetings and interesting brain storming with colleagues from the industry about the future of mobile advertising.

Competition

There was also a startup spotlight series competition where startups competed to win the Ad Tech Innovation Award, congratulation to Placed, Inc. on winning the Unilever Mobile Commerce Challenge, and to Idomoo for winning the Target Social Video & TV Challenge at ad:tech NY!

All and all AdTech was a powerful New York combination of two leading industries: advertising and technology. To show all the amazing things you can learn by attending AdTech, here are the Top 10 illuminating quotes from ad:tech’s greatest luminaries.

See you at AdTech NY 2013!