6 Alternative App Review Sites

Posted on January 21st, 2014 by
 app-68002_640

Every developer should consider submitting their app for a review as part of their app marketing strategy. However, most of the large tech websites and blogs get hundreds of app review requests per day. It can be extremely difficult for the average developer to break through the noise, especially if they don’t have much experience in public relations. We rounded up 6 smaller, alternative app review sites for the average developer to check out:

 

AppAdvice

 

AppAdvice is a discovery tool for iOS apps. In addition to app reviews, they also create app “lists” of various themes to help users discover the apps they want. The team at AppAdvice seems committed to strengthening their app community, and they are happy to receive review requests from iOS developers

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PR 101 for Independent App Developers

Posted on July 23rd, 2013 by
 images (3)

Getting the word out about your app can be difficult, especially for independent app developers who don’t have the money to hire a PR person or a PR company. Additionally, not everyone know that PR is not only about sending out email blasts and brief press releases.

 

We created an easy, PR 101 guide for those of you who fall under the category of the PR-challenged. (Don’t worry! You’re not the only one)

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3 Ways to Make Your App More Social

Posted on January 15th, 2013 by


Danielle Arad is Director of Marketing and User Experience Specialist of WalkMe.com, the world’s first interactive website guidance system. She is also chief writer and editor of UX Motel, a blog for user experience experts. Follow her @uxmotel.

 

There are many factors to consider when designing based on successful user experience principles for apps and software, from efficiency and functionality to marketability and ease of deployment. Over the years, as software became more complex as well as the needs of users, it has become increasingly difficult to fill out the checklist of factors to consider from inception to beta testing to launch. So much of a struggle is this that almost immediately after launch, apps and software need patches or revisions, as users find bugs and faults at an economic rate.

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What Goes around Comes around

Posted on December 6th, 2012 by
 DroidRage2

Every marketer knows that a campaign focused on highlighting the weaknesses of a competitor will likely hurt their own brand. The company can be perceived as a bully because instead of advertising their own product’s advantages, they point to thei

r competitor’s flaws. Because of this, the consumer might believe that company’s product does not have value if this is the approach they decided to advertise.

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Come Meet StartApp at AdTech New York 2012!

Posted on November 7th, 2012 by
 Marina and Guy at AdTech

 

StartApp will be making an appearance for the next two days in New York City! Marina & Guy have traveled to the Jarvis Center in NYC for 2 days for this years
ad:tech New York conference. They are going to be attending all the awesome presentations and exhibitions that are happening.

 

 

Ad:tech NY, happening today and tomorrow, is an interactive advertising and technology conference and exhibition.
We are here to showcase the StartApp ad network, as well as explore all the amazing things that this conference has to offer.
According to ad:tech, it is the only event that covers the entire digital marketing ecosystem.

 

 

With guest speakers like Mark Cuban and amazing exhibitions planned at the
Expo Theater, this is a conference not to be missed.

 

 

We will be Pod 10 in the Mobile Marketing Zone, located near the Marketing Masters Theater. Come say hi and take home some amazing giveaways.

 

 

 

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The Presidential Battle in the Mobile App World [INFOGRAPHIC]

Posted on November 1st, 2012 by
 Obama vs Romney Infographic

The battle of the year is almost drawing to a close. After three tough debates, two major political conventions and many many tours of the United States, the victor in the battle between President Barack Obama and Governor Mitt Romney will be crowned.

The winner of this battle is not determined by strength or size, but by the voters. Since most voters these days have a smartphone, we scoured our searches and crunched the numbers to see if we could find something interesting. This is what we came up with.

What do you think?

The battle of the year is almost drawing to a close. After three tough debates, two major political conventions and many many tours of the United States, the victor in the battle between President Barack Obama and Governor Mitt Romney will be crowned.
The winner of this battle is not determined by strength or size, but by the voters. Since most voters these days have a smartphone, we scoured our searches and crunched the numbers to see if we could find something interesting. This is what we came up with.
What do you think?
Path:

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Google’s Mysterious Invitation: “The playground is open”

Posted on October 18th, 2012 by
 Nexus 7

Google has announced an “Android event” on October 29th at 10am in New York City.
Google’s invitation does not clearly state what will be revealed, and leaves us all guessing, but the title “The playground is open” is probably a hint that the event may have something to do with Google Play originally named the Android Market, which is the Android apps and content marketplace. Other speculators say that this is a special event for the launch of LG Nexus smartphone or a Nexus flagship made by Sony.

According to tech blog TechCrunch, there is also a chance that Google will announce a new range of Nexus 7 tablets, perhaps with a model costing as low as $100 and another with 64GB of storage.

The event follows Apple’s iPad mini event and the launch of Windows 8 and Microsoft Surface that is taking place the same day (!) in San Francisco. Just a fluke? Probably not. Google is pushing its own hardware faster and stronger than ever before, and we cannot wait to see what Google has to show us.

The event will be broadcast live on the Android channel on Youtube.

What do you think the announcement is about? Leave a comment below!

Nexus 7

Google has announced an “Android event” on October 29th at 10am in New York City.
Google’s invitation does not clearly state what will be revealed, and leaves us all guessing, but the title “The playground is open” is probably a hint that the event may have something to do with Google Play originally named the Android Market, which is the Android apps and content marketplace. Other speculators say that this is a special event for the launch of LG Nexus smartphone or a Nexus flagship made by Sony.

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Android Invades Your Local Fitness Center

Posted on October 16th, 2012 by


There are many reasons not to go to the gym. We could spend all day naming the most common excuses people use to skip their workouts. Or, we could give you just one amazing reason to dust off those running shoes and hit the treadmill. Of course, that reason is Android!

Life Fitness, the health and fitness equipment manufacturer, just released their next generation of treadmills, cross-trainers, and exercise bikes which are the first line of exercise equipment to be synced with the Android operating system

“Our research shows more than 95 percent of exercisers desire access to online content on equipment,” said Dan Wille, vice president of global marketing and product development for Life Fitness. “This new line of Discover open platform products gives exercisers unprecedented access to not just online content like YouTube and Facebook, but the latest fitness applications and custom entertainment. “

So why sit at home and play that new app you just downloaded, when you can play it on a 19″ screen!

During their workouts, exercisers will have access to their personal library of music, videos, apps and books as well as charging capabilities for devices like cell phones, tablets, and iPods.

The Discover also has an open API making it the first exercise equipment to open its product platform to allow developer access! Check out the video below.

What do you think? Would this treadmill get you off the computer and into the gym?

 

There are many reasons not to go to the gym. We could spend all day naming the most common excuses people use to skip their workouts. Or, we could give you just one amazing reason to dust off those running shoes and hit the treadmill. Of course, that reason is …

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Happy Birthday Google!

Posted on September 27th, 2012 by
 sale

Today, Google has two reasons to celebrate. First, Google is celebrating its 14th birthday. Though, the truth is that Google wasn’t “born” on September 27. The Web domain www.google.com was

registered in 1997, but Google officially opened it for business in September 1998. The legend says that the true date was September 7th (the day when the company was incorporated), but Google has changed the date “depending on when people feel like having cake.”
Secondly, and most important, Google’s app store, Google Play, hit 25 billion app downloads since it first launched under the name Android Market in 2008. The store currently has over 675,000 apps and games for Android-powered devices.

Being great business owners, Google decided to celebrate this amazing milestone with a little treat for the devoted Android users and are offering discounts on a number of apps. The discounts, available for 75+% off, will be available over the next five days.

Among the discounted apps users will find options from the most popular developers, such as EA and GameLoft as well as, top apps such as Angry Birds Space premium, OfficeSuite pro 6 and Draw Something.

The store is also offering special collections, such as “25 movies You Must Own,” “25 Banned Books;” “25 Albums that Changed the World” and “Our 25 Top Selling Magazines.” Each is available to users at special prices.

In the official Android blog, Google’s Jamie Rosenberg wrote: “Twenty-five billion is more than twice the distance, in miles, that the Voyager 1 spacecraft has travelled since its launch 35 years ago. It’s the amount of time, in minutes, that have passed since some of our earliest ancestors began to set foot in Europe. And now, thanks to all of you, it’s …

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They Jumped the Highest!

Posted on September 20th, 2012 by
 Startapp-August-Promotion-Winners

They ran the fastest and farthest! Congratulations to Agustin, AAdi and Sachin- the gold medal winners of our StartApp Android developer Olympic Games.

Agustin from Argentina, the winner of the Developers 100 Meter Dash ran the fastest sprint and got the highest download number on the first day his app went live.

AAdi from India, the winner of our Developers High Jump jumped high to the sky and had the biggest increase in the percentage of SDK downloads.

Sachin from India, the winner of the Developers Marathon ran the farthest distance of all and reached the maximum amount of downloads with his apps.

All three sporty developers will receive a Google Nexus tablet, Samsung Galaxy SIII and FREE promotion on the StartApp mobile search website for an entire week. Sure feels good to be a StartApp developer!

If you didn’t win this time, don’t you worry – There is a new opportunity for you to win amazing prizes including a free trip to DroidCon London 2012 in our September “Back 2 School” promotion.

Good luck!

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