App Updates and Proper Versioning

Posted on April 18th, 2014 by

One of the keys to long term success on the app stores is releasing occasional app updates. Updates help address user concerns and will keep your app “fresh” in the minds of your users. If you wish to keep your app live for a long time, you will most likely release a sizable amount of app updates. If this is the case, how will you keep track of how many updates you have completed, and how will potential users know that you are actively updating your app?


Below are some of the most common types of app updates and how to use proper software versioning to help you, your users, and the app stores keep track:


Types of Updates:


Bug Fix (Revision):


The most common updates are usually big fixes. Bug fixes usually won’t change the structure or UI/UX of the app, but they do patch up any bugs or issues caught by users as they are trying out your app.  Developers should try to roll out bug fixes as soon as possible after a bug is reported.


It could be that you are receiving a lot of bug reports from users all at once. How do you decide which to fix? Focus first on the bugs that affect the highest number of users, and then categorize others based on the severity of the bug.


You can keep track of bug fixes through proper software versioning. Software versioning usually follows this pattern: major version.minor version.revision


According to the common number scheme for software versioning, any bug fixes are considered minor revision updates. So, once you update version 1.0 of your app with your first bug fix, your versioning number should read: 1.0.1 (major version 1, minor version 0, revision 1)

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The State of the App Stores: Q1 2014

Posted on April 15th, 2014 by

App Annie has just released their quarterly app intelligence report which tracks trends across the mobile app industry. Although there haven’t been any dramatic changes in the app industry from last quarter, there are still some important things that app developers should know, especially in regards to which countries are important to target:


Google Play Leads Downloads:


In terms of downloads, Google Play outpaces the iOS App Store by 45% (up 35% from last quarter). Google Play has consistently had more downloads than the App Store for a few months now, but it is worth nothing where these downloads are coming from.


The largest download growth was seen in Russia, Brazil, and Mexico, with Mexico seeing the most dramatic growth. The Mexican mobile market grew by 75% in 2013, and it is expected to grow 40% in 2014. So far, 65% of all mobile growth in Mexico has been on Android-powered devices.

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User Retention: 5 Mistakes to Avoid

Posted on April 1st, 2014 by

Getting users to download your app is much different than getting users to use your app. A recent report found that 80-90% of users removed an app from their device after only one use! This means that it is more important than ever for app developers to make a powerful first impression on a user. Below are 5 things a developer should avoid in order to master the art of the first impression:




It can be tempting to ask a user to register with your app before they use it. This way, you’ll be able to gather information about them which will be used to personalize their experience or to bolster your marketing efforts. However, reports show that over 50% users will abandon an app if they have to register before exploring its features. If you want to keep some of those users, consider delaying the registration process until a) they want to access a specific part of your app reserved for registered customers only or b) they open your app for the second time.


Also, if you integrate social media into your login process, allow users the option of registering without integrating their social media profiles. Not everyone wants to share their activities constantly with their social networks.

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Updates from Google and Apple: What Developers Can Expect

Posted on March 18th, 2014 by

There have been rumors as well as public announcements from both Apple and Google over the past few days. For Apple, rumors have been circling almost non-stop about iOS 8, the new update to Apple’s mobile operating system. On Google’s front, the company just announced some major updates for Google Play game services ahead of the Game Developers Conference this week.


What iOS Devs Should Watch Out For:


Though the official announcement of iOS 8 is still months away (it is rumored to be released around the time of Apple’s developer conference), it doesn’t stop the internet from speculating about what iOS 8 will change from iOS 7. In addition to increased speed and stability, here are a few proposed updates:

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Submitting an App to the App Store: A Checklist

Posted on March 14th, 2014 by

Because of review and approval processes, adding an app to the Apple App Store can be a bit more complicated than uploading an app to the Google Play Store. Below is a simple checklist of things you should have ready before uploading:


1. Set up your account


You’ll need to be enrolled in the iOS Developer Program. For a fee of $99/year, you have access to the iOS Dev Center, app testing services, and distribution services via the App Store.


Consider creating a developer account before you even start developing your app. After filling out and agreeing to Apple’s contracts and submitting your bank and tax information, you will have to wait a few weeks to have your contracts approved by Apple


Keep in mind that company accounts will require a D-U-N-S number. More info on the D-U-N-S number and how to get one can be found here

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Apps We Love: Oldify by Apptly

Posted on March 11th, 2014 by

The developers at Apptly have taken the facial disfiguration apps to an awesome new level. With their app Oldify, users are prompted to either take a selfie or choose an image from the photo library. After indicting where the eyes, mouth, and chin are, the user can “oldify”!


(Just remember: don’t smile!)


To differentiate it from other facial disfiguration apps, the developers of Oldify animated the photos. Now you can see your faux-old self blink, smile, and yawn at you; it will even follow your finger with its eyes if you drag it across the screen. If you poke its forehand, your face will mutate into a hilarious expression.


Users can unlock new features through in-app purchases, enabling them to make their pictures look even older or add in some equally funny animations.

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StartApp Now Supports iOS!

Posted on February 26th, 2014 by

We are proud to announce our long-awaited iOS SDK!






StartApp is no longer Android-only! Our new iOS SDK offers eye-catching banner ads and full-page interstitials, along with our familiar app OfferWall which is available as a 2D graphic or a highly engaging 3D graphic.


Each ad type is specifically optimized for the iOS user interface, integrating seamlessly into the iOS design experience. Each ad type works in both portrait mode and landscape mode, keeping graphics sharp and eliminating the dreaded “stretched screen” effect.

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Top 4 Problems When Developing for iOS (And How To Conquer Them)

Posted on February 14th, 2014 by
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A few months back, we wrote a blog post about the top 4 problems for Android developers. This time around, we wanted to highlight some of the difficulties that freshman app developers encounter when developing for Apple’s iOS platform, along with some tips on how to conquer them!


iOS Developer Portal


The iOS developer portal comes with a steep learning curve. To save yourself some time during the development process, explore the developer portal and familiarize yourself with the tools and the publishing process . It’ll get easier after you have used it a few times!

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2013: The Year of the App in Review

Posted on January 10th, 2014 by

2013 was a record year for the mobile app industry. As mobile phones continue to spread around the world, apps are being downloaded more frequently and used more often. The two biggest app stores at the moment are still the Apple App Store and the Google Play Store, and each app store paints a pretty awesome picture about the future of the mobile app industry. Below are some interesting numbers and trends about each app store that mobile app developers should keep an eye on as 2014 kicks off:


App Store v. Google Play


Both popular app stores broke records last year and continued to establish themselves as the two most important app stores on the mobile market. Over the past 6 months, the combined revenue of the two major app stores grew by an amazing 21 percent. This increase in revenue comes even as each app store is embracing free apps. The percentage of free apps on each app store is about the same at above 90 percent. Mobile games and in-app purchasing have replaced the need for paid apps. In 2012, each app store made a large portion of its respective revenue from in-app purchases.

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Mobile Users Drive Big Sales on Black Friday, Cyber Monday

Posted on December 6th, 2013 by

Black Friday and Cyber Monday are two of the biggest retail days of the year, especially in the United States. Since the emergence of the smartphone, people have started to buy goods from their phones instead of waiting in line at stores or staying at home glued to a PC. This year, mobile sales and mobile web traffic were huge contributors to sales for a lot of companies and advertisers. Mobile users accounted for 25.8% of all total online sales on Thanksgiving Day and 21.8% Black Friday. Mobile traffic as a whole was 29.4% of all total online traffic! Here are some further insights into mobile consumer behavior:


Apple v. Android:


Apple has always bested Android when it comes to actual revenue, despite Android’s clear dominance in market share. The height of the consumer shopping season was no different. iOS users drove 12.8% of mobile sales, which is almost four times the amount of Android users at 2.8% of sales. iOS users also spent an average of $122.82 USD per order compared to $114.24 for Android users.

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