This year StartApp is proud to be a sponsor at Apps World London 2012. We originally wrote this post for Apps World blog, but we thought it was so useful that we just had to share it with all of you!
Generating revenue from your app is turning out to be one of the toughest challenges a developer faces. There are so many different options, whether it be an out-of-app solution, banner ads, push notifications, etc., It can be overwhelming to choose from the many available options. No matter what you choose, you should keep in mind these three tips on your way to being an app millionaire.
Monetization should be a part of your app even before writing the first piece of code. Will the design allow for banner ads? Can you create the ability to charge for in app purchases? Will your app use virtual currency? Or is a pay per download monetization solution preferred? Planning in advance will make the monetization solution integrate smoothly into your app and generate more revenue.
Mix and Match
Don’t be afraid to use more than one monetization solution. For example, you could complement a pay per download solution with traditional banner ads. If you’re using banner ads, you could try integrating several ad networks to increase your fill rate, which will result in higher eCPM. Good to note: when combining monetization models, be sure to keep the user in mind. It’s important to find the balance between keeping a successful app based business while still keeping the users satisfied by not being too aggressive.
If only we could just sit back and watch the money roll in when our monetization strategies are implemented. This is where the real work comes in. After a few months, if you find the combination you chose isn’t bringing …