Every mobile games developer wants to achieve the same kind of viral success that “Candy Crush Saga” and “Clash of Clans” have achieved. The mobile games industry is exploding, especially as developers move to “freemium” business models. Some may think that mobile game developers would be wary of going public with their success after witnessing Zynga struggle to maintain users after its IPO (initial public offering). However, several mobile game and app companies are making some steps towards going public, illustrating the insane capital success of the mobile games industry. Let’s take a look at a few:
First on the list is Supercell, a Finnish mobile gaming company, which is best known for “Clash of Clans” and “Hay Day”. Supercell recently sold 51% of itself to SoftBank andGungHo, makers of “Puzzles and Dragons”. This partnership is foreshadowing for Supercell. The company aims to take its products global, and it is now able to do so with help from SoftBank and GungHo. This will be an interesting “test-drive” of sorts for Supercell to see if their apps are popular enough to keep users engaged before they try to file for an IPO.
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