Monetizing with the User in Mind

Posted on September 30th, 2014 by

What is one of the main keys to successful monetization? Its simple; monetize with the user in mind! After all, the user is the person who you want to click on or interact with your ads in order to earn you some revenue. Ignoring the user experience in order to have as many advertisements as possible will only end up annoying users and will not pay off for you in the long run.


At App Alliance’s Make Money with Apps Workshop in San Francisco, StartApp spoke about the importance of user experience with monetizing your app with in-app advertising. Here are some of the key takeaways:

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StartApp At Casual Connect San Francisco!

Posted on July 15th, 2014 by

We are happy to announce that we will be attending (and sponsoring!) Casual Connect 2014 in San Francisco from July 21-July 24!


Casual Connect is the premiere conference for the casual gaming industry, attracting over 6,500 members of the industry to their conferences every year. Casual Connect delivers learning and networking opportunities to developers and advertisers across the casual gaming industry, ranging from mobile and F2P games to social media and browser-based games.


Will you be at Casual Connect this month?


Swing by the Badge Pick-Up and Pre-Funk party on July 21! You can pick up your badge before the conference kicks off on the 22nd and then kickoff the conference the right way with cocktails and networking from 5pm-8pm right at the Hilton Union Square where Casual Connect will be held.


You can RSVP for the Badge Pick-Up and Pre-Funk Party here!


Can’t make it to the kick-off?


Don’t worry! Stop by our booth (#109 in the Continental Ballroom) during the conference to meet us, chat with us, or ask us any questions you may have about mobile monetization, distribution, or advertising. We hope to see you all there!


Can’t make it to Casual Connect this time around?


We will be tweeting and sharing photos throughout the conference on Twitter, Google+, and Facebook, so feel free to follow along with us!

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StartApp at Mobile World Congress

Posted on March 10th, 2014 by

We were very excited to attend Mobile World Congress this year in Barcelona!


Eight members of our StartApp team manned our 6-meter high booth, equipped with two giant touchscreens which were loaded with awesomely addictive mobile games. (Rumors are that the Flappy Bird high score was 57)


We were set up in the “App Planet” hall, and had a great time meeting with and talking to everyone who had a chance to stop by our booth. We were also blown away by the amazing exhibitions set up by our fellow “App Planet” exhibitors, and it was great to see what kind of developments and innovations were emerging from all corners of the mobile app industry.


Some of the biggest news out of MWC14: Mark Zuckerberg of Facebook was scheduled to make the keynote address. During his keynote, Zuckerberg spent time talking about and hyping up Facebook’s acquisition of the messaging service WhatsApp, noting that the company would continue “operate autonomously” and that Facebook would not interfere with any privacy policies (a big concern for WhatsApp users). Zuckerberg then went on to talk about, an initiative aimed at bringing mobile internet into the developing world, or, as Zuckerberg called it, “connecting the next billion”.

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Android Users Welcome Android 4.3, Nexus 7, and Chromecast

Posted on July 26th, 2013 by

On 24 July, Google held a press event in San Francisco and announced a few new members of the Google family. Here is a quick breakdown of everything that was revealed:


Android 4.3


Google unveiled Android 4.3 (still Jelly Bean), and 4.3 is now beginning to roll out to Nexus devices.


Android 4.3 isn’t a grand upgrade, but it does offer some new key features:


-Restricted profiles

-Easier user-switching

-Open GL ES 3.0

-Easier text input

-Hebrew and Arabic RTL

-Bluetooth AVRCP

-Bluetooth LE

-Africaans, Amharic, Hindi, Swahili, and Zulu support

-Dial pad autocomplete

-Background WiFi location



Google only went into detail about some of the new features.

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Google+ Continues to Push Photos as it’s Killer Feature

Posted on May 23rd, 2013 by

Last week at the annual Android developer conference Google I/O, Google revealed some great new features for its social platform Google+.  Along with the amazing features added to the web platform, the Google+ Android app was updated as well. We assembled a list of the most substantial features for you.


Photograph Like a Pro


The new app is making photo editing a breeze. Google+’s new auto enhance feature does just what it sounds like. By tweaking a few simple things, like contrast or adding some smoothing, your photos are automatically improved when uploaded. You don’t have to leave them auto-enhanced, but in my experience, Google+ actually does a fantastic job. Also related to photo editing, the new Plus app includes built-in Snapseed editing, for those who want more control over the changes made to their photos.


Oh Bro Where Art Thou


While Google+ Photos seem to gain most of the attention, the new Location Sharing option is also a cool feature that shouldn’t be ignored. From here you will be able to see where your friends are. These locations are displayed on a map and will only be shown for friends who are already sharing their location with you. This could give an option in the future for local businesses to promote themselves to the right audience.


Links Out – Hashtags In


There are also improvements to the stream itself, including use of hashtags in the mobile app. These tags will show on the top-right of the individual posts and tapping the hashtag will show other relevant posts about the topic.

The Google+ Android app is free for download in Google Play Store and is available for devices running Android 4.0 or later.


Have you +1 us on Google+ yet?

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Google I/O 2013: Android Devs Heaven

Posted on May 16th, 2013 by

The opening event of the annual developer conference, Google I/O included quite a few interesting announcements and services. Here are few of Google’s announcements from the first day of the conference:


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Meet the HTC One Little Brothers

Posted on May 2nd, 2013 by

In February, a phone leaker revealed the technical specifications of two new handsets from HTC. A reliable source exposed several images of the next device from HTC which will be launched under the model name M4. The HTC M4 will be very visually similar to the HTC One.  The rumors of the new model are now receiving additional support.



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Apps World 2013 with Shay

Posted on February 14th, 2013 by


I had the pleasure of attending Appsworld North America last week, at the Moscone Center in San Francisco.


Appsworld North America is one of two conferences that Six Degrees organizes every year.  The first one is in February in San Francisco, and the second is in October in London, each has its unique offering and new possibilities.


It’s not an easy task, but this year Six Degrees was able to fill up (almost) an entire floor of Mobile Apps professionals on the second floor of the Moscone Center. Dozens of exhibitors had rolled in from near and far to meet and greet the industry’s finest.


Six meetup locations brought together listeners interested in various mobile related topics such as mobile payments, app monetization and the future of mobile. Managing partners and executives from Blackberry, Facebook, Groupon and Getjar presented their companies, giving tips and hints that will help developers and partners optimize their marketing efforts.


Dozens of booths and thousands of visitors had made the conference the hub it was for anyone interested to learn about the latest trends in mobile advertising, mobile apps and technology.


We had the pleasure of meeting veteran developers and novice programmers, who came to mingle and learn.


Ariel Shimoni, our Director of Publisher Relations had participated in a panel about App Monetization alongside representatives from ZooZ, Taptica and Aqua.  Throughout the 90 minute session, various suggestions and tips were given to listeners as to what would allow them the best ROI on their app marketing efforts, which was very interesting and helpful.


This year, we had a great big promotion going on which we gave away a brand new Nexus 7 Mini Tablet. In order to win the device one needed to guess the exact amount of Jelly Beans we kept in a big plastic jar presented …

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Witnessing an Industry

Posted on January 24th, 2013 by

Norman Young organizes the Kitchener-Waterloo Android Developers Group in Ontario, Canada. You can contact him at his website



A product becomes an industry when challengers arise to the original supplier’s business model. For example, some of us recall the personal computer becoming an industry with Compaq’s introduction of the first IBM PC clone. Web content discovery became an industry when Google confronted display advertising with a marketplace of user keywords. Similar disruptions currently signal Android’s transformation from a product to an industry. So when StartApp offered to present their innovative business model to our local Android developers group, we jumped at the chance!



Members of the Kitchener Android Developers Meetup group discussing StartApp over food and drinks

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Everyone Loves Pie

Posted on January 3rd, 2013 by

2013 is going to be a very yummy year for Android devices. Android 5.0 Key Lime Pie in rumored to be released early 2013.
Google might introduce Android 5.0 at Google I/O (May 15 – May 17, 2013 – the annual developer-focused conference held by Google in San Francisco, California.


The past year, Google released Android 4.1 and 4.2 Jellybean as their latest firmware version and next year the new OS would set foot before Jellybean could ever complete one year on the market.


Manu Cornet, a Google software engineer, shared an image on his Google+ page that demonstrates the evolution of the Android operating system.


The funny image highlights various stages in Android’s life cycle, from its Cupcake beginnings to today’s Jelly Bean. The most recent stage in the platform’s evolution shows the Android robot eating a piece of Key Lime pie. Cornet maybe said that the image was “just for fun” and there isn’t much to “read into,” although he welcomed interpretations.


The first smartphone to be equipped with the new Android OS is rumored to be the LG Optimus G2.
Google has not officially announce any new features due to debut in the next version of its Android platform.

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