Apps We Love: Trivia Crack by Etermax

Posted on October 17th, 2014 by

Started in 2009 by Maximo Cavazzani, Etermax entered the world of mobile apps by developing apps like iStock Manager, which was used extensively by the financial business sector. Moving on from enterprise apps, Etermax followed the success of iStock Manager with two mobile games: Aworded and Word Crack. Through purely organic user acquisition, both Aworded and Word Crack became very popular among mobile users, with Word Crack reaching more than 12 million downloads.


Trivia Crack was the next release by the Argentinian company, and the game quickly became a viral hit around the world, gaining more than 50 million users. Now a successful TV game show in Argentina, Trivia Crack is the Most Downloaded App of 2014 in Latin America, the #1 Trivia app in the United States, and the #1 app in the App Store and in the Google Play Store in more than 10 countries.

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All You Need to Know About Google Play’s New Policy

Posted on October 3rd, 2014 by

At the end of September, Google introduced a new Google Play Developer Distribution Agreement. While Google updates their policies every few months, this particular change is rumored to be a reaction to the European Union’s crackdown on Google’s policies. Google maintains that they will terminate the account of any developer who does not agree to this new policy.


Here’s what Google Play developers need to know:


(Note: This change doesn’t affect StartApp or any of our services. We are 100% compatible with all of Google’s advertiser policies)

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4 Essential Skills for Today’s App Developers

Posted on August 8th, 2014 by

Gone are the days when app developers could simply publish their app on an app store and expect a decent amount of downloads. In an increasingly crowded market, devs need to put in more work to ensure that their app gets recognition from fickle users. While there is no magic recipe for guaranteed app success, here are 4 skills that today’s app developer should have for a leg up over competition:


1) Cross-Platform Capabilities


As the mobile market grows, so does the fragmentation of mobile users across mobile operating systems. Developing an app for only one OS will cut off a huge user base, so modern devs need to have a cross-platform plan when they begin coding. Luckily, there are many cross-platform development engines popping up across the internet which are designed to assist mobile app developers with porting their apps across the major operating systems.


In addition to multiple mobile operating systems, users are starting to demand that their mobile phone experience translate onto other mediums like wearable tech and desktop computers. While both Google and Apple are trying to bridge the gap between smartphones and other platforms, cross-platform capabilities of this kind are still in their infancy stages. Enterprising developers have the opportunity to get in on the ground floor of this new movement in mobile tech. Honing these skills or coming up with a viable cross-platform solution for your app will put you way ahead of most other mobile developers stuck on mobile.

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The Trick to Building a Million-Dollar App

Posted on July 18th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

For better or worse, apps are now an integral part of our lives and will remain so for the foreseeable future. After all, nearly 60 percent of American adults own smartphones, and more than 40 percent of them own tablets. We can reasonably expect that both of these numbers will increase as technology evolves and prices come down even further.


There are over 1 million apps in both the Google Play Store and the App Store, so it follows that there is certainly a lot of opportunity to make money playing the app game.


But just how do you conceive and execute the next million-dollar app?


Make Sure Your App Fills Time


When Angry Birds came out, smartphones and tablets were relatively new devices. People weren’t necessarily all that familiar with how to use them, but they were drawn to them nonetheless.


Enter Angry Birds, the ultimate time killer. A simple concept, the game was so addicting that seemingly everyone who had an iPhone was playing it. Easy to play, the game also had different levels of difficulty. The true addicts—yes, I’m talking to you—weren’t satisfied until they collected three stars in every level and found all the golden eggs.


Unfortunately, it’s safe to say that your app is probably not going to be the next Angry Birds. But by making something that’s intuitive, fast and fun, you’ve got three characteristics of a million-dollar app right there.

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How to Combat F2P Backlash

Posted on July 15th, 2014 by

Free-to-Play (F2P) games are by far the most popular types of mobile games on both of the major App Stores. But, despite the popularity, there is a growing F2P backlash forming not only within the gaming industry, but also within the governments of the US, UK, Japan, and others.


How can F2P developers avoid becoming a target of this backlash? Make sure you do the following 3 things:


Treat Players like People


Throughout the drive to acquire new users, it can be easy to get lost in download numbers and forget that your app’s users are real people. App developers can begin traveling down a bad road if they start thinking of their users as simply “phones with wallets”.


Treat your users with respect! The simplest way to avoid any F2P backlash is to present your users with good, clean features and a clear, transparent, and intuitive UI/UX. Don’t lie and don’t knowingly and maliciously deceive your users in order to earn a few more dollars. If you present your players with a worthwhile, enjoyable, and entertaining F2P game, they will be more likely to reward you down the line with an ad click or an in-app purchase. Avoid intrusive, disruptive advertisements and make sure that players can play your game without needing to pay for anything. It seems counter-intuitive, but it’s a strategy that will pay off down the road.


And one more important thing (legally speaking): don’t target children the same way you would target an adult. Firstly, it’s deceptive and taking advantage of a group of users who may not know better. Secondly, it is illegal in many countries and may result in penalties for you ranging from financial penalties to being banned from the app stores.

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4 Ways to Make Your Productivity App a Success

Posted on July 8th, 2014 by

When it comes to articles about app development, most of the focus remains on mobile games. To be sure, mobile games are the most popular apps, and they bring in a majority of the revenue across the app stores. However, this focus on mobile games comes at a cost to app developers who wish to develop different types of apps.


Productivity apps are a huge part of the mobile app market that is often overlooked. And, productivity app developers have it even harder than other developers because most mobile operating systems come with productivity apps built in. So, they not only have to compete with the other apps in the app stores, but they also have to compete with the development and design power of Google, Apple, and Windows.


So, below we offer 4 ways that productivity app developers can destroy the competition:

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How Will Swift Affect The iOS Developer Community?

Posted on June 6th, 2014 by

If you haven’t heard, Apple unveiled a brand new programming language exclusively for Apple developers this week at Apple’s Worldwide Developer Conference. Called Swift, this new programming is meant to streamline the development of iOS and Mac OS apps. While any Apple-backed programming language is an exciting prospect, Swift definitely has the potential to shake up the Apple app ecosystem in ways that are both good and bad for the developer community.


The Good:


Swift is meant to be a high-level coding language that combines the power of Objective-C with the relative flexibility of scripting languages like Python and Node.js. For developers, Swift offers automatic memory management, a “playground” feature for easy debugging, and simplified syntax which is both easier to learn and less susceptible to errors.


Without a doubt, Swift was intended by Apple to speed up the app development process. By moving away from the hard-to-learn, bug-prone, and time-consuming confines of Objective-C, developers can develop high-performing, functional apps faster and easier. Moving away from the clunkiness of Objective-C will also help consumers see a big difference in terms of app speed and graphics rendering. Swift will also open Apple’s app market up to a flood of more cheaply developed apps which will be beneficial to consumers and developers.

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Developer Tools Are On The Rise

Posted on May 2nd, 2014 by

As the number of mobile apps and the number of app developers increases, the mobile app economy is starting to spawn an economy of its own: the SDK economy. Today, the demand for SDK companies is so high that there is 1 SDK startup emerging for every 1,000 app developers who enter the market.


With over 1,000+ developer tools now on the market, competition for SDK providers is becoming fierce. But there are some people who can only benefit from this new SDK economy: developers.


There are developer tools out there for nearly every stage of the app development process ranging from cloud storage, to monetization (our favorite!), to cross-platform tools.


Below is a list of some developer tools from every stage of the development cycle which are definitely worth checking out.


Feel free to click through the links to see if a tool could be right for you!

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May Madness Promotion

Posted on April 29th, 2014 by

What’s better than one May promotion?


Two May promotions!


That’s right! May Madness is here and we are rolling out two awesome promotions to help you earn even more revenue from your mobile apps.

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StartApp Partners With Fiverr

Posted on March 25th, 2014 by


We are proud to announce a brand new partnership with Fiverr!


Fiverr is an online and mobile marketplace where registered users can sell their expertise and services for as little as $5. Available for both iOS and Android, the Fiverr app allows you to browse through thousands of “gigs”, or services for sale, ranging from music composition to mobile app icon design.


And from now until the end of April, StartApp developers are eligible for a special deal on Fiverr!


Be one of the first 1,000 developers to purchase a gig on Fiverr, and we will reimburse your $5 purchase. It’s as simple as that! You will be able to choose between dozens of gigs which will help you improve your app, whether it is updating the design of your UI or creating a professional-looking app icon.


But, remember to act fast! Only the first 1,000 StartApp developers will be eligible


Browse all available gigs on Fiverr now —->


Have any questions or concerns? Please email us at



(Limited to mobile app services only; limit one $5 bonus per StartApp/Fiverr account)





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