Monetizing with the User in Mind

Posted on September 30th, 2014 by

What is one of the main keys to successful monetization? Its simple; monetize with the user in mind! After all, the user is the person who you want to click on or interact with your ads in order to earn you some revenue. Ignoring the user experience in order to have as many advertisements as possible will only end up annoying users and will not pay off for you in the long run.


At App Alliance’s Make Money with Apps Workshop in San Francisco, StartApp spoke about the importance of user experience with monetizing your app with in-app advertising. Here are some of the key takeaways:

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StartApp at Mobile World Congress

Posted on March 10th, 2014 by

We were very excited to attend Mobile World Congress this year in Barcelona!


Eight members of our StartApp team manned our 6-meter high booth, equipped with two giant touchscreens which were loaded with awesomely addictive mobile games. (Rumors are that the Flappy Bird high score was 57)


We were set up in the “App Planet” hall, and had a great time meeting with and talking to everyone who had a chance to stop by our booth. We were also blown away by the amazing exhibitions set up by our fellow “App Planet” exhibitors, and it was great to see what kind of developments and innovations were emerging from all corners of the mobile app industry.


Some of the biggest news out of MWC14: Mark Zuckerberg of Facebook was scheduled to make the keynote address. During his keynote, Zuckerberg spent time talking about and hyping up Facebook’s acquisition of the messaging service WhatsApp, noting that the company would continue “operate autonomously” and that Facebook would not interfere with any privacy policies (a big concern for WhatsApp users). Zuckerberg then went on to talk about, an initiative aimed at bringing mobile internet into the developing world, or, as Zuckerberg called it, “connecting the next billion”.

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Come See Us at the New York Monetization Workshop!

Posted on September 23rd, 2013 by

Come join StartApp and the Application Developers Alliance this Thursday, September 26 at the New York Monetization Workshop! The half-day workshop will focus on all of the strategies, challenges, and innovations in app monetization.


In addition to StartApp CEO Gil Dudkiewicz, speakers will include Spotify, The Weather Channel, Yahoo!, Smaato, OpenX, Applift, and other industry leaders!


Date: September 26th, 11am – 3pm
Location: NYIT Auditorium on Broadway | 1871 Broadway at 61st Street | New York, NY


Seats for the panel are limited so reserve your place today!


If you aren’t able to make it to the workshop, you can sign up to join the livestream!


We hope to see you there!




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Google Play Developer Console Adds Tools That Should Not Be Missed

Posted on May 30th, 2013 by

One of the new aspects that the Google I/O brought to the table was the updated Google Play Music, with its renewed appearance and functionality. All thanks to the innovative All Access features.


Google wants to help developers make more money creating apps for Android. By providing them a variety of tools to help them engage with their users and process transactions, as well as optimization tips to monetize Android they are offering impressive assistance.


Since monetization is such a big challenge for Android developers, Google issued six new features to Google Play to help Android developers optimize towards monetization:


  1. App translation service – Developers can translate their app into a different language directly from Google Play Developer Console.


  1. Revenue graphs – The Developer Console got a new tab, giving developers a summary of their apps’ global app revenue over time.


  1. Alpha and beta testing and staged rollouts - Since Google announced that Beta and staged rollouts are unique to Android, this should encourage developers to take bigger risks knowing that they will not be rolling out a bug-laden app to 100% of its users. This might be the biggest announcement for Android developers at the latest Google I/O.




4.  Google analytics - Some Analytics like mobile data on usage, time spent and a variety of cohorts can be found in the Developer Console.


5. Optimization tips – These tips will point developers towards market segments that could benefit them, since they are based on analytics from Google Play. These tips include launching in a new country or developing specifically for tablets, which make 1.7-times more revenue per user than to Android smartphones.




6. Referral tracking - This cool feature can tell you where your installs are coming from and even if getting written about by the major tech publications got you a bump.


Google knows how to get …

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Google I/O 2013: Android Devs Heaven

Posted on May 16th, 2013 by

The opening event of the annual developer conference, Google I/O included quite a few interesting announcements and services. Here are few of Google’s announcements from the first day of the conference:


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Is Google Slowly Killing Android?

Posted on March 7th, 2013 by

At last year’s Mobile World Congress in Barcelona, ​​Google went all out. They dedicated a huge area for the Android brand, company representatives handed out green Android pins and gave journalists and visitors ice cream sandwiches — named after the (then) latest operating system. However, at this year’s event, the Android swag and Google promoted representation was nowhere to be found.



For those following Google’s mobile marketing moves in the past two years, this doesn’t come as a surprise. Google has been trying for some time to focus Android the brand primarily on the application developers, gadget freaks and technology journalist demographics. It seems, to Google, that Android is similar to, “He-Who-Must-Not-Be-Named.” The Android app store has been changed to Google Play and even Google itself omits the name of the Android OS from its hardware products (Nexus devices series) — what enables many hardware manufacturers producing Android phones to promote their own brands.

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Samsung Announces Android Wallet with Open API

Posted on February 27th, 2013 by

Today, Samsung announced at the Mobile World Congress that they are releasing Wallet, an Android ticketing and coupon app to compete directly with Apple’s Passbook.  Users will be able to store things like concert tickets, coupons, membership cards and boarding passes in one centralized application.




Location based services will also be enabled, sending push notifications to alert users when they are nearby where their stored passes could be used.  Imagine walking down the street and being notified that your favorite restaurant nearby is having a special for card members at that moment.


Retailers and service providers can simply scan the barcode screen of the device for users to redeem their services.


The API is open, which means you can almost guarantee that there will be an large amount of brands and stores available to use in the app in the near future.  They are already beginning their launch with a sizable stable of brands, including Walgreens, Expedia, and Lufthansa among others.


Throughout the blogosphere there is already criticism of the app as being too similar to Apple’s Passbook.  Comparisons have been made to the logos of both apps as well as the user interface.  What do you think?  Does it matter that their similar?  Leave your comments below.


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Apps World 2013 with Shay

Posted on February 14th, 2013 by


I had the pleasure of attending Appsworld North America last week, at the Moscone Center in San Francisco.


Appsworld North America is one of two conferences that Six Degrees organizes every year.  The first one is in February in San Francisco, and the second is in October in London, each has its unique offering and new possibilities.


It’s not an easy task, but this year Six Degrees was able to fill up (almost) an entire floor of Mobile Apps professionals on the second floor of the Moscone Center. Dozens of exhibitors had rolled in from near and far to meet and greet the industry’s finest.


Six meetup locations brought together listeners interested in various mobile related topics such as mobile payments, app monetization and the future of mobile. Managing partners and executives from Blackberry, Facebook, Groupon and Getjar presented their companies, giving tips and hints that will help developers and partners optimize their marketing efforts.


Dozens of booths and thousands of visitors had made the conference the hub it was for anyone interested to learn about the latest trends in mobile advertising, mobile apps and technology.


We had the pleasure of meeting veteran developers and novice programmers, who came to mingle and learn.


Ariel Shimoni, our Director of Publisher Relations had participated in a panel about App Monetization alongside representatives from ZooZ, Taptica and Aqua.  Throughout the 90 minute session, various suggestions and tips were given to listeners as to what would allow them the best ROI on their app marketing efforts, which was very interesting and helpful.


This year, we had a great big promotion going on which we gave away a brand new Nexus 7 Mini Tablet. In order to win the device one needed to guess the exact amount of Jelly Beans we kept in a big plastic jar presented …

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Vote for Us to Win The Europas People’s Choice Award

Posted on December 27th, 2012 by

We are very happy and proud to announce that we are nominated to The Europas People’s Choice award.

The Awards

The Europas are the premier awards for early, mid, and late stage

technology startups, as well as leading investors and media in the EMEA regions. The Awards celebrate the most forward thinking, progressive and innovative tech companies across over 20 categories. Startups can apply for an award or be nominated by someone else, and winners are selected by a panel of judges, with public and peer voting for certain awards.

For the last three years The Europas have grown and grown under the guidance of TechCrunch’s fantastic European Editor Mike Butcher. Mike is now taking a back seat and the Web Summit team are going to bring their experience running the 4,000+ Web Summit to bear to create an incredible event on the evening of Tuesday 22nd January 2013 in Berlin.

Read Mike’s post on TechCrunch about the Europas here.

The awards have been expanded to include over 20 categories. A fun and fantastic awards ceremony will be followed by an after party in one of Berlin’s hottest venues. The Europas is a chance for you and your team to celebrate a year of hard of work alongside Europe, the Middle East, and Africa’s leading startups, investors and media over one incredible night in Berlin.

Why Should You Vote For Us?

StartApp publicly launched just over a year ago and have achieved remarkable success in that time. We are currently monetizing over 5,000 apps and generating 1.5 million SDK downloads per day. With this amount of daily downloads and traffic, StartApp also generates over 2 billion monthly ad impressions offering a range of unique ad types. In acknowledgement of our achievements we would like to …

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StartApp at AnDevConIV San Francisco

Posted on December 11th, 2012 by
 Julia from App Annie is the winner!

Yinon Speaking at AnDevCon IV

Hey There Android peeps. My name is Yinon. I’m an Account Manager at StartApp and I am writing to you from San Francisco, California where I just finished representing StartApp at the Android Developer’s Conference last week.


AnDevCon IV


The conference, which took place at the Hyatt Regency, held some very interesting events, from keynotes by Google, Facebook and Amazon to technical workshops and classes. During the four days of the conference, over 1,200 Androiders of all types attended the conference. There were developers from the companies and corporations, all the way down to the single developers who write code in their garage. And let’s not forget the ones like me, the Androiders on the marketing side of this great industry.


Giving out a Galaxy Tab…


As part of the StartApp booth at AnDevCon we decided to bring back a contest which was a great success at our last conference in October in London, but this time we decided to change it up a bit.


Everyone who came to our booth took a guess of the amount of Jelly Beans inside a jar. You should have seen the different ways people guessed; picking it up trying to weigh it, trying to count them by rows, using calculators and so much more. The lowest guess we got was 450 jelly beans and the highest was 100,000. The winner’s guess was off by only 16 jelly beans, writing 1,385 on her ballot; we had 1,401 inside. Congratulations Julia!


After announcing Julia from App Annie as the winner, I had to get ready for my session speaking titled “Ways to Monetize Your Apps,” a nice change as opposed to all technical sessions all day. I spoke about the challenge of monetization and the different options available, …

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