As reported today, Google Play updated their content policy for developers. The policy includes stricter guidelines about privacy and ad behavior within apps. Luckily, we anticipated such changes and our latest SDK, released today, is 100% compliant with all of the changes made by Google.
StartApp cares about your apps, your users, and your privacy. Here are the six ways that we work to protect all three.
Our SDK was reviewed by Lookout Security, the leading mobile anti-virus software in Google Play. In their recently published Ad Guidelines Report, they stated:
“StartApp provides one of the best examples of transparent and clear notice to users about their practices to properly set user expectations.”
You and your users can feel protected knowing that the leading anti-virus software in the mobile industry uses StartApp as a positive example for other ad networks to follow.
TRUSTe is the leading online privacy solutions provider with a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels.
Over 5,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide and StartApp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements.
StartApp had a long and productive process with TRUSTe so that in the end of this process we became the First mobile ad network to have TrustE certification.
In our latest SDK, we have opted to use a EULA screen which appears at app launch and enables your end users to read, understand and accept the additional StartApp product.
This gives the end user freedom to choose if they want to use the …