The Holiday Season is Almost Here!

Posted on October 24th, 2014 by
 calabaza013

Even though it is barely Halloween, it is never too early for app developers to start thinking about the upcoming holiday season. With users spending a lot of time traveling, shopping, and opening gifts, the holiday season is the best season for apps. Downloads and app usage increase during the holiday season, meaning developers need to start planning out an optimization strategy before the holidays truly begin to stay ahead of the competition.

 

Here are some tips on how to make the best of the holiday season:

 

Time Your Release Properly:

 

Timing is everything. For example, the best time to release a Christmas-themed app is on December 1. This release date will give you time to gain some organic users and roll out any necessary bug-fixes and updates before the holidays strike in mid-December.

 

Or, if you are confident in your app’s UI/UX, you could also consider timing your app release for the day before the “App Store Freeze”, which occurs every year right after the Christmas holidays. During the App Store Freeze, all charts and ranking are frozen for a few days, giving new apps some great exposure on the “New Releases” chart.

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Apps We Love: Trivia Crack by Etermax

Posted on October 17th, 2014 by
 triviacrack

Started in 2009 by Maximo Cavazzani, Etermax entered the world of mobile apps by developing apps like iStock Manager, which was used extensively by the financial business sector. Moving on from enterprise apps, Etermax followed the success of iStock Manager with two mobile games: Aworded and Word Crack. Through purely organic user acquisition, both Aworded and Word Crack became very popular among mobile users, with Word Crack reaching more than 12 million downloads.

 

Trivia Crack was the next release by the Argentinian company, and the game quickly became a viral hit around the world, gaining more than 50 million users. Now a successful TV game show in Argentina, Trivia Crack is the Most Downloaded App of 2014 in Latin America, the #1 Trivia app in the United States, and the #1 app in the App Store and in the Google Play Store in more than 10 countries.

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Pay Your Dues Before Developing What You Love

Posted on October 10th, 2014 by
 smartphone-312816_1280

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

As an app designer, you never know when inspiration will strike. Throughout the course of the day, at any given point, there’s a chance that you’ll come up with an idea that you’re sure will be a game changer.

 

But just because you might think something is a great idea doesn’t necessarily mean that your audience will as well. In fact, you could spend a whole lot of time conceiving an idea, refining it and then building an app, only to find out that there is virtually no demand for it.

 

Of course, there’s always a chance that the app you design from off the top of your head will become extremely popular. But maybe it’s time to think about app creation from a completely different perspective.

 

Rather than treating your app like a blank canvas, it might be worth considering whether you could think about what kind of specific problems exist and then work backwards to solve them.

 

By identifying either a business or consumer pain point and working toward solving it, you’re taking the first step toward creating an app that will almost certainly have a niche market.

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Top 7 Challenges in Mobile Application Testing

Posted on September 2nd, 2014 by


About the Author: Tejas Jasani is a founder & CEO of The App Guruz, a well-respected global mobile app development company. He likes to do research on mobile apps and to improve mobile user’s smartphone experience

The word ‘app’ was originally coined by techies as shorthand for ‘applications’, but since mobile devices came into their own, this tiny word is in everyone’s mouth and even found its place in Oxford dictionary. Yes, we are almost on the verge of being ruled by ‘apps’ on our devices. From shopping, education, travel, chat, games, fun, entertainment, there are apps for almost anything and everything.

 

With this overwhelming volume of mobile apps, maintaining a high technical standard and offering the best user experience is the key to success for the app developers. Naturally, mobile application testing has become more important than ever. The changing spectrum of mobile devices and the continually evolving operating systems make testing more and more challenging. Here I introduce the biggest challenges in testing mobile apps.

 

1. Variety of Device

 

The expanding horizon of mobile devices, with their ever increasing and increasingly varied features, is the most formidable challenge of all. Each different device comes with a different set of metrics, including the following:

 

- Different screen sizes and dimensions.

 

- Varying pixel density and image resolution.

 

- Varying input methods, for instance touch screen, Querty keypad, etc.

 

- Varying feature set and user interfaces.

 

Obviously, a developer cannot test his app on this entire plethora of devices, but, in most cases, will restrict his tests to the most common and popular devices. Mixing in different OS and OS versions adds more dimensions to this maze of complexity. Using emulated devices is a semi-solution to address this problem, but then the app will …

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Guest Post: 5 Key Ideas Behind Making a Successful App

Posted on August 22nd, 2014 by
 iphone

About the Author: Morna Collins is a professional writer as well as blogger. She writes about research and analyzes current market scenarios on different topics and loves to share this informative content to spread knowledge.

Image via Flickr by Robert S. Donovan

 

Many different components have to come together for an app to take off. Timing, ideation, and execution must align perfectly, so much so that it seems as if most success stories are just extreme cases of blind luck.

 

The truth, however, is that luck doesn’t land an app on the front page of the App Store. There are a few key ideas to keep in mind when building and marketing a new app that can help ensure you find fame instead of a flop.

 

1. Foster Creativity

 

Every successful product starts with a great idea. We all know that. But the problem with the app market is that it’s flooded with many, many iterations of the same great idea. A developer sees the success of a popular app and thinks, “Hey, I can do better than that!”

 

The notion of improving upon something is nice, but here’s the crux of the issue: that first app is popular for a reason. The developers got it right on the first try (hence the 10 million downloads), so there’s little else to bring to the table. Instead, focus on something wholly unique and reflective of your own brand.

 

Copying trends stifles creativity and does great injustice to your team and its future. You want to show the world what you can do, and you want them to like it. When developing an app, forget about building on what’s hot. Set the temperature yourself.

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6 Buzzwords That You Need to Know

Posted on August 12th, 2014 by


Every industry is full of so-called “buzzwords”, and app development is no exception. Especially when it comes to app monetization, developers need to come armed with the knowledge of what each ad network or publisher is offering them. Below is a round-up of 6 popular app economy buzzwords (in their abbreviated form) and what they mean:

 

1) SDK

 

SDK is the abbreviation for “software development kit”. SDKs are a set of development tools which allow certain applications to be used with certain software packages or frameworks. Outside the realm of apps, SDKs can also be used in conjunction with hardware platforms, personal computers, and video game consoles.

 

The StartApp SDK allows our developers to integrate our advertisements into their apps without needing to change the structure of their application

 

2) IAP

 

IAP is the common abbreviation for “in-app purchase”. In-app purchasing is a common app monetization technique in which the developer allows the user to download the app for free, but asks the user to pay a small amount for extra features.

 

IAP is a very popular technique in mobile games especially, with users paying money for new in-game tools or access to new game levels. While effective, in-app purchasing does not work well with every app type.

 

3) ARPU

 

ARPU stands for “average revenue per user”. Developers may encounter this term a lot across the web and on developer forums.

 

While the calculation of ARPU will vary depending on user location, operating system, app type, and monetization strategy, it is still a very important metric to have when you are evaluating the success of a particular campaign or ad strategy. The higher the ARPU, the more effective your strategy.

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Mobile Apps: It’s Just Business

Posted on August 1st, 2014 by


Even if making apps is just a hobby for you, you are sure to want some kind of return on the amount of time, energy, money, and resources that went into developing your mobile app. In order to maximize the return you receive, you need to think about app development as if you were starting a business. This means developing a strong business strategy that will enable you to not only have enough resources to develop your app, but also enable you to allocate resources so you can continue to develop apps.

 

So, before you even begin coding, you should consider drafting the following:

 

A Market Analysis:

 

What it is:

 

A thorough review of the industry you are hoping to enter

 

What it means for you:

 

Take a close look at the mobile app market that you are hoping to enter. For example, if you are hoping to develop an iOS app for mainly Asian consumers, research the iOS app market in Asia! Get a good understanding of how the market is growing or shrinking, and take a look at what kinds of apps are in demand within your targeted market.

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The Trick to Building a Million-Dollar App

Posted on July 18th, 2014 by
 angry_user_ticket

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

For better or worse, apps are now an integral part of our lives and will remain so for the foreseeable future. After all, nearly 60 percent of American adults own smartphones, and more than 40 percent of them own tablets. We can reasonably expect that both of these numbers will increase as technology evolves and prices come down even further.

 

There are over 1 million apps in both the Google Play Store and the App Store, so it follows that there is certainly a lot of opportunity to make money playing the app game.

 

But just how do you conceive and execute the next million-dollar app?

 

Make Sure Your App Fills Time

 

When Angry Birds came out, smartphones and tablets were relatively new devices. People weren’t necessarily all that familiar with how to use them, but they were drawn to them nonetheless.

 

Enter Angry Birds, the ultimate time killer. A simple concept, the game was so addicting that seemingly everyone who had an iPhone was playing it. Easy to play, the game also had different levels of difficulty. The true addicts—yes, I’m talking to you—weren’t satisfied until they collected three stars in every level and found all the golden eggs.

 

Unfortunately, it’s safe to say that your app is probably not going to be the next Angry Birds. But by making something that’s intuitive, fast and fun, you’ve got three characteristics of a million-dollar app right there.

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4 Ways to Make Your Productivity App a Success

Posted on July 8th, 2014 by


When it comes to articles about app development, most of the focus remains on mobile games. To be sure, mobile games are the most popular apps, and they bring in a majority of the revenue across the app stores. However, this focus on mobile games comes at a cost to app developers who wish to develop different types of apps.

 

Productivity apps are a huge part of the mobile app market that is often overlooked. And, productivity app developers have it even harder than other developers because most mobile operating systems come with productivity apps built in. So, they not only have to compete with the other apps in the app stores, but they also have to compete with the development and design power of Google, Apple, and Windows.

 

So, below we offer 4 ways that productivity app developers can destroy the competition:

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5 Things to Remember When Developing a Mobile App

Posted on July 1st, 2014 by


If you are new to mobile app development, it can be hard to keep track of mobile-specific requirements when you are in the process of developing your app. Until your app is ready for testing, it can be difficult to know how your app will look on the screen of an actual mobile device. There is nothing worse than spending all of that time programming your app only to realize that the menus don’t fit on the screen or that your app uses too much of the device’s memory to function.

 

If you keep a few things in mind when developing, you may be able to cut down on the amount of revisions you need to do after your first round of testing. Below are 5 key things to remember as you are developing:

 

1. What Device You Are Developing For

 

While there are similarities, developing an app for a tablet and developing an app for a smartphone is quite different. Consider how users use each mobile device. Users on smartphones use apps when they have breaks during the day like when they are waiting in line or when they are eating lunch at work. They are much more distracted and their time is more limited than tablet users. Tablet users are usually interacting with apps as a form of entertainment before they go to bed or when they have a day off. Their app sessions are long and their attention is focused on the app they are using.

 

So, if you are developing a mobile gaming app with long, involved levels, it is probably better suited for tablets. Once this is established, you can begin to focus on how to optimize the extra space that tablet screens allow.

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