5 Ways to Improve Your Latest App

Posted on April 22nd, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

Developers across the globe all have their eyes set on the same goal: selling their apps with as much frequency as is possible. And that’s important, after all, because there are more than one million apps for sale at the iTunes Store. There are also more than one million Android-based apps as well.


With these figures in mind, the task of differentiating your apps from those developed by your competitors becomes that much more difficult. How do you get the eyeballs to fall onto your product amidst a seemingly endless sea of other apps?


Let’s take a look at five steps any determined programmer can leverage in order to ensure that they are offering the best iteration of their apps, enabling them to sit back and watch their total number of downloads increase:


Read Reviews


What better way to improve your app then to start by submerging yourself into a sea of user reviews? After all, these are the comments and thoughts of your end users. By reading all of the reviews associated with your app, you’re able to identify trends that will let you know what parts of the app are working, what parts are not working and what areas could certainly stand to see some expansion or improvement. Programmers keen on continually improving their apps should regularly read such reviews.

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App Updates and Proper Versioning

Posted on April 18th, 2014 by

One of the keys to long term success on the app stores is releasing occasional app updates. Updates help address user concerns and will keep your app “fresh” in the minds of your users. If you wish to keep your app live for a long time, you will most likely release a sizable amount of app updates. If this is the case, how will you keep track of how many updates you have completed, and how will potential users know that you are actively updating your app?


Below are some of the most common types of app updates and how to use proper software versioning to help you, your users, and the app stores keep track:


Types of Updates:


Bug Fix (Revision):


The most common updates are usually big fixes. Bug fixes usually won’t change the structure or UI/UX of the app, but they do patch up any bugs or issues caught by users as they are trying out your app.  Developers should try to roll out bug fixes as soon as possible after a bug is reported.


It could be that you are receiving a lot of bug reports from users all at once. How do you decide which to fix? Focus first on the bugs that affect the highest number of users, and then categorize others based on the severity of the bug.


You can keep track of bug fixes through proper software versioning. Software versioning usually follows this pattern: major version.minor version.revision


According to the common number scheme for software versioning, any bug fixes are considered minor revision updates. So, once you update version 1.0 of your app with your first bug fix, your versioning number should read: 1.0.1 (major version 1, minor version 0, revision 1)

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Make Your Mobile Ads More Effective

Posted on April 11th, 2014 by

The mobile advertising industry is booming. In 2013 alone, the mobile ad industry pulled in over $8 billion USD, and it is estimated to grow to $17 billion by 2017! Mobile ads already make up 1/10th of the total internet/digital ad market. Small and independent companies are going to have more and more competition from big brands as the mobile ad industry matures.


To compete in an ever more crowded field, focus on these 4 areas to make your ads more effective:




Before you even begin to imagine or design an advertisement for you app, you need to look at the data. Who do you want to be targeting with your ad? If your app’s audience is middle-aged businessmen, you should create an ad with those users in mind. Similarly, if your app’s audience is young, mobile gamers, you should create an ad that would appeal to them.


After all, you want to attract even more like-minded users who will not only be inspired to download your app, but will also be much more likely to open and use your app after download.

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Is Your App Press-Friendly? 4 Must-Haves to Be Featured by Journalists

Posted on April 4th, 2014 by

Author: Matt Lindley; follow him on Twitter: @MattELindley

Everyone knows the importance of good app marketing in making sure your app is a success, but not everyone is aware of the critical role PR plays in the process. PR could in fact be your most powerful channel for acquiring new customers without spending a fortune – and you needn’t hire a PR agency to do it.


Having already published a guide to the basics, this post focuses on four things that every app needs in order to earn press coverage. Ultimately, what it amounts to is making sure it’s as easy as possible for journalists to find you and write about you. So, without further ado, here’s how to get press-friendly


A Twitter Account


I love Twitter. A dedicated Twitter handle is a really quick and easy way to get your app on the radar of tech bloggers and journalists, just by hitting the follow button. It’s a great business tool; if you want to build relationships with prospects before pitching the story, you can retweet their stuff or tweet at them where relevant. In the process, you’ll probably gain more followers, too, which can only be a good thing.

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User Retention: 5 Mistakes to Avoid

Posted on April 1st, 2014 by

Getting users to download your app is much different than getting users to use your app. A recent report found that 80-90% of users removed an app from their device after only one use! This means that it is more important than ever for app developers to make a powerful first impression on a user. Below are 5 things a developer should avoid in order to master the art of the first impression:




It can be tempting to ask a user to register with your app before they use it. This way, you’ll be able to gather information about them which will be used to personalize their experience or to bolster your marketing efforts. However, reports show that over 50% users will abandon an app if they have to register before exploring its features. If you want to keep some of those users, consider delaying the registration process until a) they want to access a specific part of your app reserved for registered customers only or b) they open your app for the second time.


Also, if you integrate social media into your login process, allow users the option of registering without integrating their social media profiles. Not everyone wants to share their activities constantly with their social networks.

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The Importance of a Sleek App Design

Posted on March 28th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

With about one million apps in the Apple store and more than 1.1 million Android apps on the market, differentiating your particular app among a seemingly endless sea of competitors is certainly not an easy task. Not only does your app have to add functionality to the user experience, it has got to carry a strong, user-friendly design that is easy to navigate and easy on the eye.


When it comes to digitization, we live in an increasingly cluttered world. With over two million apps on the market—a number that inches upwards every single day—it is imperative that designers sculpt their apps in such a way that grabs the attention of the potential user. Human beings are very visual creatures, and even if you design the strongest, most helpful app, if the interface looks horrible, there is a great chance that the popularity of the app will never take off.

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StartApp Partners With Fiverr

Posted on March 25th, 2014 by


We are proud to announce a brand new partnership with Fiverr!


Fiverr is an online and mobile marketplace where registered users can sell their expertise and services for as little as $5. Available for both iOS and Android, the Fiverr app allows you to browse through thousands of “gigs”, or services for sale, ranging from music composition to mobile app icon design.


And from now until the end of April, StartApp developers are eligible for a special deal on Fiverr!


Be one of the first 1,000 developers to purchase a gig on Fiverr, and we will reimburse your $5 purchase. It’s as simple as that! You will be able to choose between dozens of gigs which will help you improve your app, whether it is updating the design of your UI or creating a professional-looking app icon.


But, remember to act fast! Only the first 1,000 StartApp developers will be eligible


Browse all available gigs on Fiverr now —->


Have any questions or concerns? Please email us at support@startapp.com



(Limited to mobile app services only; limit one $5 bonus per StartApp/Fiverr account)





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Apps We Love: Oldify by Apptly

Posted on March 11th, 2014 by

The developers at Apptly have taken the facial disfiguration apps to an awesome new level. With their app Oldify, users are prompted to either take a selfie or choose an image from the photo library. After indicting where the eyes, mouth, and chin are, the user can “oldify”!


(Just remember: don’t smile!)


To differentiate it from other facial disfiguration apps, the developers of Oldify animated the photos. Now you can see your faux-old self blink, smile, and yawn at you; it will even follow your finger with its eyes if you drag it across the screen. If you poke its forehand, your face will mutate into a hilarious expression.


Users can unlock new features through in-app purchases, enabling them to make their pictures look even older or add in some equally funny animations.

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Are In-App Purchases Enough?

Posted on March 7th, 2014 by

Last week, Swrve released a report about in-app purchasing in mobile games. The reports found that only 0.15% of all mobile gamers contribute 50% of all the revenue from in-app purchases in free-to-play games. Of these spending users, 49% make only one in-app purchase per month, and 13% make five or more purchases. Once an initial in-app purchase is made, 53% of spending users will go on to make a second purchase within 14 days, while 47% of users don’t make a second purchase. Despite the various incentive campaigns by mobile game developers, a huge majority of users will never spend any money at all within a mobile game.


So, what does this really mean for mobile game developers?


The Good:


This report further supports the idea of there being a group of “power users”, or “whales” to use the casino term. While the number of power users is small, developers can use their analytics to single out these specific users. Once this group has been identified, developers should begin to implement a user retention campaign aimed at this group. Offer them discounts on the in-app store or give them “VIP” access to any game updates or new apps in beta.


Also, this report shows that getting a user to make that initial purchase will increase chances of them spending in the future. Devs should take this into account. Think about offering some kind of “welcome” discount for the in-app store to new users, encouraging them to make a purchase.

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7 Apps to Keep You Safe

Posted on March 4th, 2014 by

About the Author: John Richardson is Business Development Manager at Acclaimed Security – a security firm based in Leeds, UK, providing security services across Yorkshire.

From Flappy Birds to Candy Crush saga, the majority of apps are designed to keep us entertained and make those long morning commutes seem more bearable. Other apps, however, boast more practical applications. With our smartphones and tablets capable of doing so much, shouldn’t they be capable of helping to keep us safe, too? Take a look at our pick of 7 apps designed to better improve your security and safety.


Lookout Security & Antivirus, Android & iOS


Here in the 21st century, our belongings and personal wellbeing are at greater risk than ever before. One of the most prominent risks of the present day is the threat of cybercrime, but fortunately, there are numerous apps available to help protect your smartphones and tablets from cybercriminals. Lookout Security & Antivirus is one of the best of these.

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