Top 7 Challenges in Mobile Application Testing

Posted on September 2nd, 2014 by

About the Author: Tejas Jasani is a founder & CEO of The App Guruz, a well-respected global mobile app development company. He likes to do research on mobile apps and to improve mobile user’s smartphone experience

The word ‘app’ was originally coined by techies as shorthand for ‘applications’, but since mobile devices came into their own, this tiny word is in everyone’s mouth and even found its place in Oxford dictionary. Yes, we are almost on the verge of being ruled by ‘apps’ on our devices. From shopping, education, travel, chat, games, fun, entertainment, there are apps for almost anything and everything.


With this overwhelming volume of mobile apps, maintaining a high technical standard and offering the best user experience is the key to success for the app developers. Naturally, mobile application testing has become more important than ever. The changing spectrum of mobile devices and the continually evolving operating systems make testing more and more challenging. Here I introduce the biggest challenges in testing mobile apps.


1. Variety of Device


The expanding horizon of mobile devices, with their ever increasing and increasingly varied features, is the most formidable challenge of all. Each different device comes with a different set of metrics, including the following:


- Different screen sizes and dimensions.


- Varying pixel density and image resolution.


- Varying input methods, for instance touch screen, Querty keypad, etc.


- Varying feature set and user interfaces.


Obviously, a developer cannot test his app on this entire plethora of devices, but, in most cases, will restrict his tests to the most common and popular devices. Mixing in different OS and OS versions adds more dimensions to this maze of complexity. Using emulated devices is a semi-solution to address this problem, but then the app will …

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Guest Post: 5 Key Ideas Behind Making a Successful App

Posted on August 22nd, 2014 by

About the Author: Morna Collins is a professional writer as well as blogger. She writes about research and analyzes current market scenarios on different topics and loves to share this informative content to spread knowledge.

Image via Flickr by Robert S. Donovan


Many different components have to come together for an app to take off. Timing, ideation, and execution must align perfectly, so much so that it seems as if most success stories are just extreme cases of blind luck.


The truth, however, is that luck doesn’t land an app on the front page of the App Store. There are a few key ideas to keep in mind when building and marketing a new app that can help ensure you find fame instead of a flop.


1. Foster Creativity


Every successful product starts with a great idea. We all know that. But the problem with the app market is that it’s flooded with many, many iterations of the same great idea. A developer sees the success of a popular app and thinks, “Hey, I can do better than that!”


The notion of improving upon something is nice, but here’s the crux of the issue: that first app is popular for a reason. The developers got it right on the first try (hence the 10 million downloads), so there’s little else to bring to the table. Instead, focus on something wholly unique and reflective of your own brand.


Copying trends stifles creativity and does great injustice to your team and its future. You want to show the world what you can do, and you want them to like it. When developing an app, forget about building on what’s hot. Set the temperature yourself.

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6 Buzzwords That You Need to Know

Posted on August 12th, 2014 by

Every industry is full of so-called “buzzwords”, and app development is no exception. Especially when it comes to app monetization, developers need to come armed with the knowledge of what each ad network or publisher is offering them. Below is a round-up of 6 popular app economy buzzwords (in their abbreviated form) and what they mean:


1) SDK


SDK is the abbreviation for “software development kit”. SDKs are a set of development tools which allow certain applications to be used with certain software packages or frameworks. Outside the realm of apps, SDKs can also be used in conjunction with hardware platforms, personal computers, and video game consoles.


The StartApp SDK allows our developers to integrate our advertisements into their apps without needing to change the structure of their application


2) IAP


IAP is the common abbreviation for “in-app purchase”. In-app purchasing is a common app monetization technique in which the developer allows the user to download the app for free, but asks the user to pay a small amount for extra features.


IAP is a very popular technique in mobile games especially, with users paying money for new in-game tools or access to new game levels. While effective, in-app purchasing does not work well with every app type.




ARPU stands for “average revenue per user”. Developers may encounter this term a lot across the web and on developer forums.


While the calculation of ARPU will vary depending on user location, operating system, app type, and monetization strategy, it is still a very important metric to have when you are evaluating the success of a particular campaign or ad strategy. The higher the ARPU, the more effective your strategy.

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Mobile Apps: It’s Just Business

Posted on August 1st, 2014 by

Even if making apps is just a hobby for you, you are sure to want some kind of return on the amount of time, energy, money, and resources that went into developing your mobile app. In order to maximize the return you receive, you need to think about app development as if you were starting a business. This means developing a strong business strategy that will enable you to not only have enough resources to develop your app, but also enable you to allocate resources so you can continue to develop apps.


So, before you even begin coding, you should consider drafting the following:


A Market Analysis:


What it is:


A thorough review of the industry you are hoping to enter


What it means for you:


Take a close look at the mobile app market that you are hoping to enter. For example, if you are hoping to develop an iOS app for mainly Asian consumers, research the iOS app market in Asia! Get a good understanding of how the market is growing or shrinking, and take a look at what kinds of apps are in demand within your targeted market.

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The Trick to Building a Million-Dollar App

Posted on July 18th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

For better or worse, apps are now an integral part of our lives and will remain so for the foreseeable future. After all, nearly 60 percent of American adults own smartphones, and more than 40 percent of them own tablets. We can reasonably expect that both of these numbers will increase as technology evolves and prices come down even further.


There are over 1 million apps in both the Google Play Store and the App Store, so it follows that there is certainly a lot of opportunity to make money playing the app game.


But just how do you conceive and execute the next million-dollar app?


Make Sure Your App Fills Time


When Angry Birds came out, smartphones and tablets were relatively new devices. People weren’t necessarily all that familiar with how to use them, but they were drawn to them nonetheless.


Enter Angry Birds, the ultimate time killer. A simple concept, the game was so addicting that seemingly everyone who had an iPhone was playing it. Easy to play, the game also had different levels of difficulty. The true addicts—yes, I’m talking to you—weren’t satisfied until they collected three stars in every level and found all the golden eggs.


Unfortunately, it’s safe to say that your app is probably not going to be the next Angry Birds. But by making something that’s intuitive, fast and fun, you’ve got three characteristics of a million-dollar app right there.

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4 Ways to Make Your Productivity App a Success

Posted on July 8th, 2014 by

When it comes to articles about app development, most of the focus remains on mobile games. To be sure, mobile games are the most popular apps, and they bring in a majority of the revenue across the app stores. However, this focus on mobile games comes at a cost to app developers who wish to develop different types of apps.


Productivity apps are a huge part of the mobile app market that is often overlooked. And, productivity app developers have it even harder than other developers because most mobile operating systems come with productivity apps built in. So, they not only have to compete with the other apps in the app stores, but they also have to compete with the development and design power of Google, Apple, and Windows.


So, below we offer 4 ways that productivity app developers can destroy the competition:

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5 Things to Remember When Developing a Mobile App

Posted on July 1st, 2014 by

If you are new to mobile app development, it can be hard to keep track of mobile-specific requirements when you are in the process of developing your app. Until your app is ready for testing, it can be difficult to know how your app will look on the screen of an actual mobile device. There is nothing worse than spending all of that time programming your app only to realize that the menus don’t fit on the screen or that your app uses too much of the device’s memory to function.


If you keep a few things in mind when developing, you may be able to cut down on the amount of revisions you need to do after your first round of testing. Below are 5 key things to remember as you are developing:


1. What Device You Are Developing For


While there are similarities, developing an app for a tablet and developing an app for a smartphone is quite different. Consider how users use each mobile device. Users on smartphones use apps when they have breaks during the day like when they are waiting in line or when they are eating lunch at work. They are much more distracted and their time is more limited than tablet users. Tablet users are usually interacting with apps as a form of entertainment before they go to bed or when they have a day off. Their app sessions are long and their attention is focused on the app they are using.


So, if you are developing a mobile gaming app with long, involved levels, it is probably better suited for tablets. Once this is established, you can begin to focus on how to optimize the extra space that tablet screens allow.

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10 Effective Ways to Beat Your Competitor in App Store

Posted on June 24th, 2014 by

About the Author: Chirag Leuva is a CEO of an iPhone app development company named Yudiz Solutions where he works to bring client ideas to reality. He enjoys pushing the limits of user interaction and finding ways to create awesome reusable components within a mobile environment.

As mobile devices and smartphones increasingly outpace desktops for all sorts of web needs, the focus is now on native apps. Naturally, app stores on various platforms are becoming the favored marketplace for millions of apps and the number is rising at rapid speed. It is no longer easy enough to get featured by app stores if you do not work towards increasing downloads, retaining your users, and become one of the top apps on the featured list. So, just like SEO, app store optimization (ASO) is becoming the order of the day to beat competition in app store. Here are 10 effective ways to use ASO to get ahead:


1. Tell your existing audience about your app


Telling any existing web users or subscribers about your mobile app is the first step to build a loyal user base. Here are some ways to do it more effectively:


- Give your users an idea about your apps with a few screenshots and pitch the benefits.


- Ask them to subscribe to your mailing list to stay updated about your upcoming app.


- On launch day, inform every one of your web users. You can consider making a promotional offer as well, but that depends on your niche.


2. SEO and keyword research


Even if your app is not yet launched or you haven’t finsihed all of your content, start SEO efforts for your app site early on.


- From the very beginning try to make your app site SEO friendly by optimizing headings …

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User Retention on iOS vs. Android

Posted on June 13th, 2014 by

App analytics company Localytics released new data this week showing that only 4 in 5 mobile apps are opened only once. Most developers would see this number and start to worry. If only 1 in 5 apps are opened twice or more, how does an independent app developer stand a chance??


The truth isn’t as serious as it may seem.


In fact, the number of apps being opened more than once is steadily increasing each year. Last year, the number of apps opened just once was 22%. Four years ago, this number was 26%. Today, that number is down to 20%. If we break it down in terms of app categories, sports apps and gaming apps have the highest chance of being abandoned after one use. Social networking and weather apps have the highest chance of retaining users past the initial use.

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Apple Looking For Control of the App Discovery Process?

Posted on June 10th, 2014 by

Last week, a few iOS developers and app studios began receiving notices from Apple that their apps were banned or rejected. Apple has made no specific comment on the rejections, and no official changes have been made to Apple’s Developer Guidelines. But, a quick look at the apps that have been banned sheds some light on what is happening behind the scene:


What iOS Developers Should Know:


As more developers received rejection notices throughout the week, it became clear that Apple was cracking down on social sharing and incentivized video ads.


Many apps, gaming apps in particular, offer users in-app currency or in-app gifts in return for watching a video ad. The only developers who received notices from Apple seem to be developers who use video ads for other apps. Developers using video advertisements for non-app brands have not seen or heard anything from Apple.


What is most troubling is that Apple is cracking down on social sharing. Many apps that allow users to share achievements or “high scores” to various social networks, including Facebook, are being sent notices by Apple.

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