Make Your Mobile Ads More Effective

Posted on April 11th, 2014 by
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The mobile advertising industry is booming. In 2013 alone, the mobile ad industry pulled in over $8 billion USD, and it is estimated to grow to $17 billion by 2017! Mobile ads already make up 1/10th of the total internet/digital ad market. Small and independent companies are going to have more and more competition from big brands as the mobile ad industry matures.

 

To compete in an ever more crowded field, focus on these 4 areas to make your ads more effective:

 

Analytics

 

Before you even begin to imagine or design an advertisement for you app, you need to look at the data. Who do you want to be targeting with your ad? If your app’s audience is middle-aged businessmen, you should create an ad with those users in mind. Similarly, if your app’s audience is young, mobile gamers, you should create an ad that would appeal to them.

 

After all, you want to attract even more like-minded users who will not only be inspired to download your app, but will also be much more likely to open and use your app after download.

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Is Your App Press-Friendly? 4 Must-Haves to Be Featured by Journalists

Posted on April 4th, 2014 by
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Author: Matt Lindley; follow him on Twitter: @MattELindley

Everyone knows the importance of good app marketing in making sure your app is a success, but not everyone is aware of the critical role PR plays in the process. PR could in fact be your most powerful channel for acquiring new customers without spending a fortune – and you needn’t hire a PR agency to do it.

 

Having already published a guide to the basics, this post focuses on four things that every app needs in order to earn press coverage. Ultimately, what it amounts to is making sure it’s as easy as possible for journalists to find you and write about you. So, without further ado, here’s how to get press-friendly

 

A Twitter Account

 

I love Twitter. A dedicated Twitter handle is a really quick and easy way to get your app on the radar of tech bloggers and journalists, just by hitting the follow button. It’s a great business tool; if you want to build relationships with prospects before pitching the story, you can retweet their stuff or tweet at them where relevant. In the process, you’ll probably gain more followers, too, which can only be a good thing.

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User Retention: 5 Mistakes to Avoid

Posted on April 1st, 2014 by


Getting users to download your app is much different than getting users to use your app. A recent report found that 80-90% of users removed an app from their device after only one use! This means that it is more important than ever for app developers to make a powerful first impression on a user. Below are 5 things a developer should avoid in order to master the art of the first impression:

 

Registration:

 

It can be tempting to ask a user to register with your app before they use it. This way, you’ll be able to gather information about them which will be used to personalize their experience or to bolster your marketing efforts. However, reports show that over 50% users will abandon an app if they have to register before exploring its features. If you want to keep some of those users, consider delaying the registration process until a) they want to access a specific part of your app reserved for registered customers only or b) they open your app for the second time.

 

Also, if you integrate social media into your login process, allow users the option of registering without integrating their social media profiles. Not everyone wants to share their activities constantly with their social networks.

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The Importance of a Sleek App Design

Posted on March 28th, 2014 by
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About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

With about one million apps in the Apple store and more than 1.1 million Android apps on the market, differentiating your particular app among a seemingly endless sea of competitors is certainly not an easy task. Not only does your app have to add functionality to the user experience, it has got to carry a strong, user-friendly design that is easy to navigate and easy on the eye.

 

When it comes to digitization, we live in an increasingly cluttered world. With over two million apps on the market—a number that inches upwards every single day—it is imperative that designers sculpt their apps in such a way that grabs the attention of the potential user. Human beings are very visual creatures, and even if you design the strongest, most helpful app, if the interface looks horrible, there is a great chance that the popularity of the app will never take off.

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StartApp Partners With Fiverr

Posted on March 25th, 2014 by
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We are proud to announce a brand new partnership with Fiverr!

 

Fiverr is an online and mobile marketplace where registered users can sell their expertise and services for as little as $5. Available for both iOS and Android, the Fiverr app allows you to browse through thousands of “gigs”, or services for sale, ranging from music composition to mobile app icon design.

 

And from now until the end of April, StartApp developers are eligible for a special deal on Fiverr!

 

Be one of the first 1,000 developers to purchase a gig on Fiverr, and we will reimburse your $5 purchase. It’s as simple as that! You will be able to choose between dozens of gigs which will help you improve your app, whether it is updating the design of your UI or creating a professional-looking app icon.

 

But, remember to act fast! Only the first 1,000 StartApp developers will be eligible

 

Browse all available gigs on Fiverr now —->

 

Have any questions or concerns? Please email us at support@startapp.com

 

 

(Limited to mobile app services only; limit one $5 bonus per StartApp/Fiverr account)

 

 

 

 

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Apps We Love: Oldify by Apptly

Posted on March 11th, 2014 by
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The developers at Apptly have taken the facial disfiguration apps to an awesome new level. With their app Oldify, users are prompted to either take a selfie or choose an image from the photo library. After indicting where the eyes, mouth, and chin are, the user can “oldify”!

 

(Just remember: don’t smile!)

 

To differentiate it from other facial disfiguration apps, the developers of Oldify animated the photos. Now you can see your faux-old self blink, smile, and yawn at you; it will even follow your finger with its eyes if you drag it across the screen. If you poke its forehand, your face will mutate into a hilarious expression.

 

Users can unlock new features through in-app purchases, enabling them to make their pictures look even older or add in some equally funny animations.

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Are In-App Purchases Enough?

Posted on March 7th, 2014 by


Last week, Swrve released a report about in-app purchasing in mobile games. The reports found that only 0.15% of all mobile gamers contribute 50% of all the revenue from in-app purchases in free-to-play games. Of these spending users, 49% make only one in-app purchase per month, and 13% make five or more purchases. Once an initial in-app purchase is made, 53% of spending users will go on to make a second purchase within 14 days, while 47% of users don’t make a second purchase. Despite the various incentive campaigns by mobile game developers, a huge majority of users will never spend any money at all within a mobile game.

 

So, what does this really mean for mobile game developers?

 

The Good:

 

This report further supports the idea of there being a group of “power users”, or “whales” to use the casino term. While the number of power users is small, developers can use their analytics to single out these specific users. Once this group has been identified, developers should begin to implement a user retention campaign aimed at this group. Offer them discounts on the in-app store or give them “VIP” access to any game updates or new apps in beta.

 

Also, this report shows that getting a user to make that initial purchase will increase chances of them spending in the future. Devs should take this into account. Think about offering some kind of “welcome” discount for the in-app store to new users, encouraging them to make a purchase.

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7 Apps to Keep You Safe

Posted on March 4th, 2014 by
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About the Author: John Richardson is Business Development Manager at Acclaimed Security – a security firm based in Leeds, UK, providing security services across Yorkshire.

From Flappy Birds to Candy Crush saga, the majority of apps are designed to keep us entertained and make those long morning commutes seem more bearable. Other apps, however, boast more practical applications. With our smartphones and tablets capable of doing so much, shouldn’t they be capable of helping to keep us safe, too? Take a look at our pick of 7 apps designed to better improve your security and safety.

 

Lookout Security & Antivirus, Android & iOS

 

Here in the 21st century, our belongings and personal wellbeing are at greater risk than ever before. One of the most prominent risks of the present day is the threat of cybercrime, but fortunately, there are numerous apps available to help protect your smartphones and tablets from cybercriminals. Lookout Security & Antivirus is one of the best of these.

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Why You Should Say No To Copycat Mobile Games

Posted on February 25th, 2014 by
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About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

 

 

Since the rise and fall of Flappy Bird, the game that Dong Nguyen built in a matter of days, clones or very similar games have flooded app stores. This has led both Apple and Google to reject apps that have “Flappy” in the title, and developers have spent the last few weeks rushing out games to capitalize on both the gameplay and keyword of Flappy Bird.

 

At first, this sort of strategy might seem like the perfect way to get your portfolio of apps or games off the ground. However, in the long run jumping to join a fad in mobile gaming or app development will probably do more harm than good. Here are some of the reasons why you shouldn’t simply follow in the footsteps of flash-in-the-pan apps and games.

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What We Can Learn From King’s IPO Filing

Posted on February 21st, 2014 by
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In case you haven’t heard, King, the maker of popular mobile game Candy Crush Saga, has filed for an IPO (Initial Public Offering) in the United States. Reports have now come in that King made over $1.8 billion in revenue in 2013, which is much higher than industry analysts predicted. King is now the second mobile game developer to generate $ 1 billion in revenue, after Japanese company Gung-Ho (Puzzles & Dragons). What does this success mean for the gaming industry as a whole?

 

Traditional Gaming

 

The success of Candy Crush Saga and other mobile games has completely disrupted the gaming industry as a whole.

 

Firstly, games like Candy Crush are free to download. Compare that to traditional games which are sold in stores at upwards of $60 per game. King’s success is on par with traditional gaming giant Nintendo, which has been at the forefront of the gaming industry for almost two decades. The number of daily active players for King’s mobile games is 17.5 times higher than the number of Playstation 4s sold by Sony.

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