The State of the App Stores: Q1 2014

Posted on April 15th, 2014 by
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App Annie has just released their quarterly app intelligence report which tracks trends across the mobile app industry. Although there haven’t been any dramatic changes in the app industry from last quarter, there are still some important things that app developers should know, especially in regards to which countries are important to target:

 

Google Play Leads Downloads:

 

In terms of downloads, Google Play outpaces the iOS App Store by 45% (up 35% from last quarter). Google Play has consistently had more downloads than the App Store for a few months now, but it is worth nothing where these downloads are coming from.

 

The largest download growth was seen in Russia, Brazil, and Mexico, with Mexico seeing the most dramatic growth. The Mexican mobile market grew by 75% in 2013, and it is expected to grow 40% in 2014. So far, 65% of all mobile growth in Mexico has been on Android-powered devices.

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User Retention: 5 Mistakes to Avoid

Posted on April 1st, 2014 by


Getting users to download your app is much different than getting users to use your app. A recent report found that 80-90% of users removed an app from their device after only one use! This means that it is more important than ever for app developers to make a powerful first impression on a user. Below are 5 things a developer should avoid in order to master the art of the first impression:

 

Registration:

 

It can be tempting to ask a user to register with your app before they use it. This way, you’ll be able to gather information about them which will be used to personalize their experience or to bolster your marketing efforts. However, reports show that over 50% users will abandon an app if they have to register before exploring its features. If you want to keep some of those users, consider delaying the registration process until a) they want to access a specific part of your app reserved for registered customers only or b) they open your app for the second time.

 

Also, if you integrate social media into your login process, allow users the option of registering without integrating their social media profiles. Not everyone wants to share their activities constantly with their social networks.

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Submitting an App to the Google Play Store: A Checklist

Posted on March 21st, 2014 by


Though submitting an app to the Google Play Store is less of a hassle than submitting to the Apple App Store, Google still requires a number of things from their developers. Take a look at what materials you will need before publishing your app on Google Play:

 

Preparations:

 

Before you even begin the process of setting up an account, you should make sure that you have tested your app thoroughly. Android devices come in an increasingly wider variety of sizes, pixel densities, processing power, and OS versions. Figure out which device types you want to target, and then test your app as much as possible to make sure it works on those devices.

 

Start thinking about your monetization strategy. If you wish to release your app as a paid app, keep in mind that you cannot change your pricing model to free down the road. Developers with free apps can change their apps to paid, but then you cannot change it back. Developing a monetization strategy beforehand can save you a lot of headaches down the road.

 

Set up a website for your app and a support channel where users can contact you with questions, concerns, and technical problems. You should also begin to set up your social media channels to further connect with users.

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Updates from Google and Apple: What Developers Can Expect

Posted on March 18th, 2014 by
 ID-100248172

There have been rumors as well as public announcements from both Apple and Google over the past few days. For Apple, rumors have been circling almost non-stop about iOS 8, the new update to Apple’s mobile operating system. On Google’s front, the company just announced some major updates for Google Play game services ahead of the Game Developers Conference this week.

 

What iOS Devs Should Watch Out For:

 

Though the official announcement of iOS 8 is still months away (it is rumored to be released around the time of Apple’s developer conference), it doesn’t stop the internet from speculating about what iOS 8 will change from iOS 7. In addition to increased speed and stability, here are a few proposed updates:

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Apps We Love: Oldify by Apptly

Posted on March 11th, 2014 by
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The developers at Apptly have taken the facial disfiguration apps to an awesome new level. With their app Oldify, users are prompted to either take a selfie or choose an image from the photo library. After indicting where the eyes, mouth, and chin are, the user can “oldify”!

 

(Just remember: don’t smile!)

 

To differentiate it from other facial disfiguration apps, the developers of Oldify animated the photos. Now you can see your faux-old self blink, smile, and yawn at you; it will even follow your finger with its eyes if you drag it across the screen. If you poke its forehand, your face will mutate into a hilarious expression.

 

Users can unlock new features through in-app purchases, enabling them to make their pictures look even older or add in some equally funny animations.

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The State of Mobile

Posted on January 31st, 2014 by
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The mobile world eagerly awaited the industry reports which were released this week. Now that the numbers are finally in, let’s take a look at the data that is most important for app developers to know as 2014 continues.

 

Who Runs the World? Android

 

This may not be a surprise for most, but Android dominated the global smartphone market share in 2013 with 78.9% of all global phone shipments, shipping 4 times as much as Apple and Windows combined. Apple’s iOS was in a distant second with 15.5% of the global market share, down over 4% since 2012. Windows Phone continued to grow, with 3.6% of the market share.

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Guest Post: 5 Must-Have Productivity Apps for Your Android or iPhone

Posted on January 28th, 2014 by
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By Guest Author James Clark:

 

Today’s fast paced life would be quite a mess if not for the smart devices that have taken over some of the tasks that would otherwise have been difficult to keep track of. Take, for example, an office worker or a businessman who is a frequent traveler. For him, managing a schedule and perusing documents are the things that he has to do while on the road or in the air. Here we have listed 5 must-have productivity apps that such a user can take advantage of to do their work more efficiently on Android or iPhone.

 

To-do lists and calendars:

 

Any.Do

 

There are many to-do lists apps but barely any is equal to Any.Do in terms of simplicity, functionality and versatility. Along with its sister calendaring app, Any.Do is a choice that you will never go wrong with. The app is designed to make the whole process a simple and straightforward one. You can create or dictate to-do lists, and set time and location reminders. And the fact that the app is free on both platforms makes it an even more compelling choice.

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5 Tips for Android App Developers (Chapter 10)

Posted on January 14th, 2014 by
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Welcome to the tenth and final installment of our Android app development tips series!

 

To continue to follow along with our daily tips, check us out on FacebookGoogle+, and Twitter!

 

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Tip # 46: Since Apple is a closed operating system, their payment system is uniform across the globe.

 

This is not the case with Android, even though Google is trying to change this. Android developers should research different payment options depending on which countries they are targeting.

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2013: The Year of the App in Review

Posted on January 10th, 2014 by
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2013 was a record year for the mobile app industry. As mobile phones continue to spread around the world, apps are being downloaded more frequently and used more often. The two biggest app stores at the moment are still the Apple App Store and the Google Play Store, and each app store paints a pretty awesome picture about the future of the mobile app industry. Below are some interesting numbers and trends about each app store that mobile app developers should keep an eye on as 2014 kicks off:

 

App Store v. Google Play

 

Both popular app stores broke records last year and continued to establish themselves as the two most important app stores on the mobile market. Over the past 6 months, the combined revenue of the two major app stores grew by an amazing 21 percent. This increase in revenue comes even as each app store is embracing free apps. The percentage of free apps on each app store is about the same at above 90 percent. Mobile games and in-app purchasing have replaced the need for paid apps. In 2012, each app store made a large portion of its respective revenue from in-app purchases.

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A Look Ahead: Mobile Trends for 2014

Posted on January 2nd, 2014 by
 android-crowned_clipped_rev_1

In the year 2013, we saw several mobile markets mature such as smartphones and tablets. In addition, we saw other markets emerge such as wearables and other “internet of things” technologies like smart cars and smart homes. Now that the year 2014 is upon us, we are taking a look back at the big trends of 2013 and how they will fare in 2014 and beyond.

 

First for some general trends:

 

In 2014, PC sales will continue to drop as smartphones and tablets become more universal. Smartphone sales are expected to grow by 12% in 2014, and tablets are expected to grow by 18%.

 

Revenues from the app market are also expected to explode, and most of that revenue is expected to come from free apps. In-app purchases will continue to drive huge sales for developers, especially as mobile payment systems become more advanced and localization technologies are perfected. In addition, mobile advertising is expected to boom in 2014, with mobile ad spend set to reach $20.3 billion USD. Most of that growth will come from rich media as microvideo ads will soon replace static banner advertisements.

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