Google Wins the Race in October 2013

Posted on November 5th, 2013 by

This October, Google had one of its most standout months since Google I/O back in May. The first reason to celebrate was the overwhelming market reports for Q3 2013, followed closely by the under-the-radar release of Android 4.4 KitKat as well as the heavily leaked but much anticipated Nexus 5. We will go into detail about each below:


Q3 2013:


The end of the third quarter of 2013 brought in a wealth of good news for Android and
Google. Firstly, Android pulled in a whopping 81.3% of global smartphone market share. Android is now the operating system in 4 of 5 global smartphones. In a distant second is Apple with 13.4% of the market share, down 2.2% from last quarter but this number is expected to increase because of the late release of the iPhone 5S and 5C. Microsoft has taken third place from Blackberry. Microsoft has increased their market share by 2%, from 2.1% last quarter to 4.1% this quarter, making Microsoft the fastest growing operating system in the mobile sphere.

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5 Tips for Android App Developers (Chapter 4)

Posted on October 4th, 2013 by

Welcome to the fourth installment of our Android app development tips!

To follow along with our daily tips, check us out on Facebook, Google+, and Twitter!



Tip #16: If you have a video for your app, make sure to have any necessary subtitles translated into the language of the areas you are targeting

Its easy to forget about something like subtitles in a video, but it will really help as you expand your app to international markets!


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Android Fragmentation: The Good, the Bad, and the Ugly

Posted on September 24th, 2013 by

Last week, Apple made iOS 7 available to its users. In less than a week, over 50% of iPhone users have adopted iOS 7. Apple CEO Tim Cook is pointing to these numbers to criticize the fragmentation problem in the Android market. But, Apple is a company that controls both the software and the hardware of their brand. It is easy for them to roll out to their customers. The Android platform does not follow the same business model.


Why is Android fragmented?

With so many software versions and manufacturers, fragmentation is inevitable. No software version has more than 50% of users. In fact, the latest software version, Android 4.3, is only being used by 0.1% of the Android universe (though this may be related to the subsequent announcement of KitKit).


The fact that Android is open-source allows any manufacturer to run Android on their smartphones. Each manufacturer can also make any changes to the OS by making it more compatible with their brand. This means that they can’t immediately implement the new software versions released by Google because they need to update their branded software versions, too. Software updates simply take a long time to roll out to the diverse pool of users.

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5 Tips for Android App Developers (Chapter 3)

Posted on September 20th, 2013 by

Welcome to the third installment in our Android App Developer tips series!

To follow along with our daily development tips, check us out on Facebook, Google+, and Twitter!


Tip #11: Your app should still be usable & readable when the user is holding his or her device at arm’s length


Users are usually using their phones while they are on the go. A user can’t be walking with a phone right in front of their face. It will a) cause accidents, and b) it is uncomfortable. Keep your fonts at an appropriate size, or allow the user to have an option with font size.


Tip #12: In addition to using testing software, make sure you have real people test your app

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Announcing Our New Suite of SDKs…

Posted on September 15th, 2013 by

We are super excited to share with you our new set of SDK’s. StartApp is here to continue offering you unique, innovative and great paying ad units! Below you will find all the info about our new SDK as well as a new and exclusive SDK migration tool and our new & improved referral program.


The StartApp SDKs



There are three parts to our new and improved InApp SDK:

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Even MORE alternatives to the Google Play Store

Posted on September 13th, 2013 by

Last year, we published two blog posts with 10 alternatives to the Google Play Store. Now, we are expanding on these lists and adding five more alternative apps stores to the mix. You can check out the other lists here and here!


As Google Play has grown, it is increasingly difficult for developers to get recognition for their app. Only a very small number of apps actually make it onto the Top 10 lists in the Play Store. Each of the following alternative app stores has a smaller audience, so they are a great place for new or small-time developers to start gaining recognition and getting feedback for their apps. Keep in mind that Google Play is not one of the biggest app stores in every country. These third party app stores can also be a great way to get your app to an international audience.



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Google Has Been Busy, And It’s About To Get Busier

Posted on September 10th, 2013 by

Things have been pretty quiet since Google’s I/O in May. Now that the doldrums of summer are over, Google has had a very busy week. Catch up on all of the latest news and rumors from Google below!


1 Billion Activations:

In May, Android chief Sundar Pinchai gleefully announced that Android OS phones had surpassed 900 million activations. In only three months, that number has grown to one billion activations. The growth of the OS is overwhelming.

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StartApp and Google Play’s Updated Ad Policy

Posted on August 25th, 2013 by

As you all have probably heard by now, Google Play released an updated Ad Policy and Content Policy.  You can see these policies in the links below:



As you can see, these changes affect our Search Icon SDK.  StartApp was the first company to introduce the Search Icon SDK to the market.  We are committed to providing app developers with a monetization solution that creates a positive user experience.


StartApp will continue to provide all of our developers with a wonderful monetization experience.  We will continue to release new and innovative ad types and products that are fully compatible with these new guidelines.


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Autumn 2013: Season of the Android Smartphones

Posted on August 20th, 2013 by
 HTC One Max fingerprint scanner-578-80

Rumors have been circulating for the past few months about a long list of Android-powered smartphones. While some phones have been officially unveiled by their manufacturers, they have not yet been released to the general public. Some rumored phones are still completely under wraps (not counting the leaked information on the information). Most importantly, all of these phones seem like worthy competitors to the upcoming iPhone upgrade.


Below is our rumor round-up about the most anticipated upcoming Android phones!


Samsung Galaxy Note III

Samsung is currently working on an update to the Galaxy Note II. So far, the rumors have suggested that the Note III will actually have a larger screen that its 5.5-inch predecessor. The current guess is somewhere between 5.9 and 6.3 (!!) inches. It seems to be full HD with 1080×1920 pixels.

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Q2 2013 Wrap-Up: Android is King!

Posted on August 2nd, 2013 by

Over the past two weeks, Q2 2013 (three-month period ending in June) reports and analytics have been pouring in from across the web. So far, it’s been nothing but good news for Android. Developers, take a look at some of these numbers!


First off: If you are looking for more downloads, try Android!


In Q2 2013, App Annie reviewed the latest data from the app stores. For the first time EVER, Google Play downloads outnumbered Apple App Store downloads by 10%!

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