As reported today, Google Play updated their content policy for developers. The policy includes stricter guidelines about privacy and ad behavior within apps. Luckily, we anticipated such changes and our latest SDK, released today, is 100% compliant with all of the changes made by Google.
StartApp cares about your apps, your users, and your privacy. Here are the six ways that we work to protect all three.
“StartApp provides one of the best examples of transparent and clear notice to users about their practices to properly set user expectations.”
You and your users can feel protected knowing that the leading anti-virus software in the mobile industry uses StartApp as a positive example for other ad networks to follow.
TRUSTe is the leading online privacy solutions provider with a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels.
Over 5,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide and StartApp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements.
This gives the end user freedom to choose if they want to use the product or not which protects their privacy.
From day one, and without any previous guidelines, StartApp’s developers agreed to add a special disclaimer into their app description in Google Play (as part of the developer’s agreement).
We were the first mobile ad network to do so because we believe that what is best for the user is best for us.
Before the user even downloads the app they are aware of StartApp, this knowledge is important since it gives the user the ability to choose what will appear on his device.
We make it easy to remove StartApp’s access points from your device if your users so choose. We also make it easy for them to opt-out of our product through our simple opt out page. It takes a few simple steps to remove and opt-out their device from our database.
StartApp appointed John Berard as a senior privacy officer. John is one of the leading privacy pioneers in the high tech industry and his job is to make sure that our clients are protected.
John Berard has worked on privacy issues for more than 30 years. He was a founding board member of TrustE and serves as StartApp’s Senior Privacy Officer.
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