Black Friday and Cyber Monday are two of the biggest retail days of the year, especially in the United States. Since the emergence of the smartphone, people have started to buy goods from their phones instead of waiting in line at stores or staying at home glued to a PC. This year, mobile sales and mobile web traffic were huge contributors to sales for a lot of companies and advertisers. Mobile users accounted for 25.8% of all total online sales on Thanksgiving Day and 21.8% Black Friday. Mobile traffic as a whole was 29.4% of all total online traffic! Here are some further insights into mobile consumer behavior:
Apple v. Android:
Apple has always bested Android when it comes to actual revenue, despite Android’s clear dominance in market share. The height of the consumer shopping season was no different. iOS users drove 12.8% of mobile sales, which is almost four times the amount of Android users at 2.8% of sales. iOS users also spent an average of $122.82 USD per order compared to $114.24 for Android users.
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