The Holiday Season is Almost Here!

Posted on October 24th, 2014 by

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Even though it is barely Halloween, it is never too early for app developers to start thinking about the upcoming holiday season. With users spending a lot of time traveling, shopping, and opening gifts, the holiday season is the best season for apps. Downloads and app usage increase during the holiday season, meaning developers need to start planning out an optimization strategy before the holidays truly begin to stay ahead of the competition.

 

Here are some tips on how to make the best of the holiday season:

 

Time Your Release Properly:

 

Timing is everything. For example, the best time to release a Christmas-themed app is on December 1. This release date will give you time to gain some organic users and roll out any necessary bug-fixes and updates before the holidays strike in mid-December.

 

Or, if you are confident in your app’s UI/UX, you could also consider timing your app release for the day before the “App Store Freeze”, which occurs every year right after the Christmas holidays. During the App Store Freeze, all charts and ranking are frozen for a few days, giving new apps some great exposure on the “New Releases” chart.

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Google’s New Releases

Posted on October 21st, 2014 by

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Last week, Google announced the latest additions to the Android family. The first announcement was the release date for Android L, now officially named “Lollipop”, followed by the announcement of two new Nexus devices: the Nexus 6 and the Nexus 9. In addition, Google announced the Nexus Player, the first device to run Android TV.

 

Keep reading for more details about each of the new Android releases:

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Apps We Love: Trivia Crack by Etermax

Posted on October 17th, 2014 by

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Started in 2009 by Maximo Cavazzani, Etermax entered the world of mobile apps by developing apps like iStock Manager, which was used extensively by the financial business sector. Moving on from enterprise apps, Etermax followed the success of iStock Manager with two mobile games: Aworded and Word Crack. Through purely organic user acquisition, both Aworded and Word Crack became very popular among mobile users, with Word Crack reaching more than 12 million downloads.

 

Trivia Crack was the next release by the Argentinian company, and the game quickly became a viral hit around the world, gaining more than 50 million users. Now a successful TV game show in Argentina, Trivia Crack is the Most Downloaded App of 2014 in Latin America, the #1 Trivia app in the United States, and the #1 app in the App Store and in the Google Play Store in more than 10 countries.

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Google Play Embraces Cross-Platform

Posted on October 14th, 2014 by

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According to a survey by Everyplay, mobile gamers who use both iOS and Android devices tend to be bigger consumers of mobile apps. The survey suggests these gamers not only spend more money within games, but also download more mobile games per month compared to the average user.

 

The mobile industry is now embracing this trend as well. As smartphones become more widespread, it’s only natural that users will want to interact with their friends and family even if they are on a separate platform. Additionally, companies like Apple and Google are trying closing the gap between mobile, desktop, wearables, and consoles to make a user’s digital experience seamless across the platforms.

 

The latest update to Google Play Services reflects this cross-platform push as well. To better assist Android developers who also work on iOS, Google Play Game Services has released some new tools which tie together Google Play Android SDK and the iOS SDK.

 

Here are a few of the new tools:

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Try Our Highest Performing Ad Unit: The Splash Ad!

Posted on October 14th, 2014 by

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Looking to increase your earnings levels from your Startapp-integrated apps? Now’s the time to test out our Splash ad!

 

The Splash Ad, available for iOS and Android, is designed to appear when a user launches an application. With the Splash ad, developers set up a splash screen which is then followed by one of our Overlay ads. To make the Splash screen seem like a native element of your app, we made the splash screen completely customizable for developers. You can choose the color and text, or you can even use your own custom loading screen prior to the advertisement to streamline the entire user experience.

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Pay Your Dues Before Developing What You Love

Posted on October 10th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!

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As an app designer, you never know when inspiration will strike. Throughout the course of the day, at any given point, there’s a chance that you’ll come up with an idea that you’re sure will be a game changer.

 

But just because you might think something is a great idea doesn’t necessarily mean that your audience will as well. In fact, you could spend a whole lot of time conceiving an idea, refining it and then building an app, only to find out that there is virtually no demand for it.

 

Of course, there’s always a chance that the app you design from off the top of your head will become extremely popular. But maybe it’s time to think about app creation from a completely different perspective.

 

Rather than treating your app like a blank canvas, it might be worth considering whether you could think about what kind of specific problems exist and then work backwards to solve them.

 

By identifying either a business or consumer pain point and working toward solving it, you’re taking the first step toward creating an app that will almost certainly have a niche market.

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How to Develop Apps for a World of Large Phones

Posted on October 7th, 2014 by

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Although Android developers have been developing for larger screens for a few years, the release of the new iPhone 6 Plus is bringing Apple and iOS developers into the “phablet” market. Now that the “phablet” is officially mainstream, all app developers should start thinking about developing apps optimized for these new, larger screens.

 

But, why?

 

A new Localytics report indicates that large-screen devices have a noticeable effect on in-app user engagement, an important metric for user retention and monetization. By studying Android phones with a screen size of 5-inches or higher, it was determined that the time spent in-app is 34% longer on large screens than on small screens. In the case of music and gaming apps, the time in-app is nearly twice as long as music and gaming apps on smaller screens.

 

Now that you know the reason why you should develop for larger screens, here’s what you should keep in mind when you are optimizing your app:

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All You Need to Know About Google Play’s New Policy

Posted on October 3rd, 2014 by

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At the end of September, Google introduced a new Google Play Developer Distribution Agreement. While Google updates their policies every few months, this particular change is rumored to be a reaction to the European Union’s crackdown on Google’s policies. Google maintains that they will terminate the account of any developer who does not agree to this new policy.

 

Here’s what Google Play developers need to know:

 

(Note: This change doesn’t affect StartApp or any of our services. We are 100% compatible with all of Google’s advertiser policies)

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Monetizing with the User in Mind

Posted on September 30th, 2014 by

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What is one of the main keys to successful monetization? Its simple; monetize with the user in mind! After all, the user is the person who you want to click on or interact with your ads in order to earn you some revenue. Ignoring the user experience in order to have as many advertisements as possible will only end up annoying users and will not pay off for you in the long run.

 

At App Alliance’s Make Money with Apps Workshop in San Francisco, StartApp spoke about the importance of user experience with monetizing your app with in-app advertising. Here are some of the key takeaways:

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How To Decrease User Acquisition Costs With App Store Optimization

Posted on September 26th, 2014 by

About the Author: Evaldo Rossi is an App Store Optimization (ASO) Expert and a Mobile Game Dev. Follow him on Twitter and Google+, or check out his blog WordData, to learn more about ASO!

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Anyone working with paid user acquisition campaigns already knows that the cost per user is rising. If you’re new to the app marketing world, the Fiksu Cost Per Install (CPI) Index will help you understand what’s happening. This chart provides a good indication of the CPI trend.

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You want to drive CPI down. But what can you possibly do? A great solution is increasing the number of organic installs you get through better exposure on  search rankings. How do you do that? Through App Store Optimization (ASO).

 

When you run an ad campaign and your app gets more installs, it will climb positions in the search results of keywords and keyphrases found in your app’s metadata. Therefore, you will get more exposure. With more exposure, comes more installs.

 

So, to actually understand how many users your money is really buying, we need to use eCPI, or effective Cost Per Install.

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