Which monetization strategy is right for your app? This is a common problem that app developers need to solve. When you have a free-to-download app, there are 3 main monetization strategies that you can turn to: in-app advertising, freemium, and in-app advertising. Each monetization strategy has its pros and cons, but some apps are better suited for certain strategies then others.
In-app ads are perhaps the most popular, as well as the fastest-growing, of the free-to-download monetization strategies. The most common in-app ads are usually simple banner ads that live on the bottom or the top of the user’s screen during their app experience. As the app monetization industry matures, more engaging and visually appealing ads are appearing on users’ phones ranging from full-screen ads to native ads to video ads.
Even though it seems easy, it is very important for developers to strike a balance when using in-app advertising. Too many advertisements can annoy users, especially if the ads unnecessarily interrupt their app experience. Too few advertisements will not make the developer any money.
In-app ads would work best for your app if:
-In-app purchases will not fit naturally into your app
-You have a high amount of users, your users start new app sessions frequently, or your users have long app sessions
-You collect/are willing to collect basic demographic data about your users