Introducing Two New Ad Types!

Posted on July 25th, 2014 by


We are always working on new ways to improve our InApp SDK, so today, we are proud to introduce two brand new ad types: the Mini App Wall and the Return Ad!


Mini App Wall:


You may be familiar with our other full-page App Walls, but now we are shrinking the App Wall down to allow it to fit within the standard 320×50 banner size!


Each Mini App Wall banner will contain 5 different, targeted apps within the App Wall, and we have added a simple, subtle animation that will draw the user’s attention much more effectively than a standard, static banner.



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The Trick to Building a Million-Dollar App

Posted on July 18th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!


For better or worse, apps are now an integral part of our lives and will remain so for the foreseeable future. After all, nearly 60 percent of American adults own smartphones, and more than 40 percent of them own tablets. We can reasonably expect that both of these numbers will increase as technology evolves and prices come down even further.


There are over 1 million apps in both the Google Play Store and the App Store, so it follows that there is certainly a lot of opportunity to make money playing the app game.


But just how do you conceive and execute the next million-dollar app?


Make Sure Your App Fills Time


When Angry Birds came out, smartphones and tablets were relatively new devices. People weren’t necessarily all that familiar with how to use them, but they were drawn to them nonetheless.



Enter Angry Birds, the ultimate time killer. A simple concept, the game was so addicting that seemingly everyone who had an iPhone was playing it. Easy to play, the game also had different levels of difficulty. The true addicts—yes, I’m talking to you—weren’t satisfied until they collected three stars in every level and found all the golden eggs.


Unfortunately, it’s safe to say that your app is probably not going to be the next Angry Birds. But by making something that’s intuitive, fast and fun, you’ve got three characteristics of a million-dollar app right there.

Continue reading “The Trick to Building a Million-Dollar App” »

How to Combat F2P Backlash

Posted on July 15th, 2014 by


Free-to-Play (F2P) games are by far the most popular types of mobile games on both of the major App Stores. But, despite the popularity, there is a growing F2P backlash forming not only within the gaming industry, but also within the governments of the US, UK, Japan, and others.


How can F2P developers avoid becoming a target of this backlash? Make sure you do the following 3 things:


Treat Players like People


Throughout the drive to acquire new users, it can be easy to get lost in download numbers and forget that your app’s users are real people. App developers can begin traveling down a bad road if they start thinking of their users as simply “phones with wallets”.


Treat your users with respect! The simplest way to avoid any F2P backlash is to present your users with good, clean features and a clear, transparent, and intuitive UI/UX. Don’t lie and don’t knowingly and maliciously deceive your users in order to earn a few more dollars. If you present your players with a worthwhile, enjoyable, and entertaining F2P game, they will be more likely to reward you down the line with an ad click or an in-app purchase. Avoid intrusive, disruptive advertisements and make sure that players can play your game without needing to pay for anything. It seems counter-intuitive, but it’s a strategy that will pay off down the road.


And one more important thing (legally speaking): don’t target children the same way you would target an adult. Firstly, it’s deceptive and taking advantage of a group of users who may not know better. Secondly, it is illegal in many countries and may result in penalties for you ranging from financial penalties to being banned from the app stores.

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StartApp At Casual Connect San Francisco!

Posted on July 15th, 2014 by


We are happy to announce that we will be attending (and sponsoring!) Casual Connect 2014 in San Francisco from July 21-July 24!


Casual Connect is the premiere conference for the casual gaming industry, attracting over 6,500 members of the industry to their conferences every year. Casual Connect delivers learning and networking opportunities to developers and advertisers across the casual gaming industry, ranging from mobile and F2P games to social media and browser-based games.


Will you be at Casual Connect this month?


Swing by the Badge Pick-Up and Pre-Funk party on July 21! You can pick up your badge before the conference kicks off on the 22nd and then kickoff the conference the right way with cocktails and networking from 5pm-8pm right at the Hilton Union Square where Casual Connect will be held.


You can RSVP for the Badge Pick-Up and Pre-Funk Party here!


Can’t make it to the kick-off?


Don’t worry! Stop by our booth (#109 in the Continental Ballroom) during the conference to meet us, chat with us, or ask us any questions you may have about mobile monetization, distribution, or advertising. We hope to see you all there!


Can’t make it to Casual Connect this time around?


We will be tweeting and sharing photos throughout the conference on Twitter, Google+, and Facebook, so feel free to follow along with us!

StartApp in the News!

Posted on July 11th, 2014 by


We’ve been busy the past few weeks! Below is a round-up of some great articles written by or about members of our StartApp team:


Do You Have the Emotional Intelligence Employers Seek?




StartApp CEO Gil Dudkiewicz explains the background of emotional intelligence and explains its place in the office. He also provides some great tips for job seekers on how to effectively display their emotional intelligence in the interview process and how to continue to develop their emotional intelligence throughout their career


Read full article…


There Is No One-Size Fits All Monetization Model for Mobile:


StartApp’s Marina Nissim speaks to PocketGamer at PocketGamer Connects about the challenges developers face when monetizing their apps. Her suggestion? Mix-and-match monetization strategies until you find one that not only works for you, but also works for your users.


Read full article…


How to Create a Culture of Innovation:


Tech Cocktail


StartApp’s CEO Gil Dudkiewicz writes about the challenge to remain innovative when growing your startup. He shares some of the secrets to StartApp’s success and offers advice to other entrepreneurs looking to keep their startups fresh and competitive.


Read full article…


25 Hot Israeli Tech Startups




We are proud to be named one of Forbes’ Hot Israeli Tech Startups, and we’re happy to be included in a list with such great companies


Read full article…

4 Ways to Make Your Productivity App a Success

Posted on July 8th, 2014 by


When it comes to articles about app development, most of the focus remains on mobile games. To be sure, mobile games are the most popular apps, and they bring in a majority of the revenue across the app stores. However, this focus on mobile games comes at a cost to app developers who wish to develop different types of apps.


Productivity apps are a huge part of the mobile app market that is often overlooked. And, productivity app developers have it even harder than other developers because most mobile operating systems come with productivity apps built in. So, they not only have to compete with the other apps in the app stores, but they also have to compete with the development and design power of Google, Apple, and Windows.


So, below we offer 4 ways that productivity app developers can destroy the competition:

Continue reading “4 Ways to Make Your Productivity App a Success” »

5 Things to Remember When Developing a Mobile App

Posted on July 1st, 2014 by


If you are new to mobile app development, it can be hard to keep track of mobile-specific requirements when you are in the process of developing your app. Until your app is ready for testing, it can be difficult to know how your app will look on the screen of an actual mobile device. There is nothing worse than spending all of that time programming your app only to realize that the menus don’t fit on the screen or that your app uses too much of the device’s memory to function.


If you keep a few things in mind when developing, you may be able to cut down on the amount of revisions you need to do after your first round of testing. Below are 5 key things to remember as you are developing:


1. What Device You Are Developing For


While there are similarities, developing an app for a tablet and developing an app for a smartphone is quite different. Consider how users use each mobile device. Users on smartphones use apps when they have breaks during the day like when they are waiting in line or when they are eating lunch at work. They are much more distracted and their time is more limited than tablet users. Tablet users are usually interacting with apps as a form of entertainment before they go to bed or when they have a day off. Their app sessions are long and their attention is focused on the app they are using.


So, if you are developing a mobile gaming app with long, involved levels, it is probably better suited for tablets. Once this is established, you can begin to focus on how to optimize the extra space that tablet screens allow.

Continue reading “5 Things to Remember When Developing a Mobile App” »

Everything Developers Need To Know About Android ‘L’

Posted on June 27th, 2014 by


This week at Google IO, Google announced the latest version of their Android operating system. Dubbed Android ‘L’ (for now), it is one of the biggest overhauls to the Android ecosystem since Gingerbread. This year, Google also deviated from their usual release pattern. Android ‘L’ is actually available for developers to download right now! The goal is for developers to have time to get used to the new changes and optimize their apps before the consumer release this fall.


So, here is everything that Android developers need to know about this latest version of the Android OS:




A lot of the changes that Google made are focused on improving app performance. For this reason, Google decided to replace the Dalvik virtual machine with the Android Runtime (ART) compiler. ART was mentioned around the time of the KitKat release, but it was only regarded as an experimental release. Now, Android is abandoning Dalvik altogether and is relying on the cross-platform capabilities of ART.


The largest difference between the two runtimes is that ART relies on a AOT (ahead-of-time) compiler, as opposed to Dalvik’s JIT (just-in-time) compiler. This change allows ART to process code in advance, resulting in a much smoother and fluid performance as well as a significant positive impact on battery life.


ART will be immediately compatible with the existing Android ecosystem, and developers do not have to make ANY changes to their apps in order to take advantage of the great benefits of ART.

Continue reading “Everything Developers Need To Know About Android ‘L’” »

10 Effective Ways to Beat Your Competitor in App Store

Posted on June 24th, 2014 by

About the Author: Chirag Leuva is a CEO of an iPhone app development company named Yudiz Solutions where he works to bring client ideas to reality. He enjoys pushing the limits of user interaction and finding ways to create awesome reusable components within a mobile environment.


As mobile devices and smartphones increasingly outpace desktops for all sorts of web needs, the focus is now on native apps. Naturally, app stores on various platforms are becoming the favored marketplace for millions of apps and the number is rising at rapid speed. It is no longer easy enough to get featured by app stores if you do not work towards increasing downloads, retaining your users, and become one of the top apps on the featured list. So, just like SEO, app store optimization (ASO) is becoming the order of the day to beat competition in app store. Here are 10 effective ways to use ASO to get ahead:


1. Tell your existing audience about your app


Telling any existing web users or subscribers about your mobile app is the first step to build a loyal user base. Here are some ways to do it more effectively:


- Give your users an idea about your apps with a few screenshots and pitch the benefits.


- Ask them to subscribe to your mailing list to stay updated about your upcoming app.



- On launch day, inform every one of your web users. You can consider making a promotional offer as well, but that depends on your niche.


2. SEO and keyword research


Even if your app is not yet launched or you haven’t finsihed all of your content, start SEO efforts for your app site early on.


- From the very beginning try to make your app site SEO friendly by optimizing headings and titles.


- Rigorously focus on keyword research by looking at your competitors


- Start publishing a blog about your app with target keywords. Avoid making it a promotional one and rather try to make it informative about your business niche.

Continue reading “10 Effective Ways to Beat Your Competitor in App Store” »

The Benefits of Crowdtesting Your App

Posted on June 20th, 2014 by

About the Author: Kayla Matthews is a business productivity blogger with a passion for startups and independent creations. Follow her on Google+ and Twitter, or check out her blog Productivity Theory, to get updates on her latest posts!


There are over 1 million apps in both the Google Play store and the Apple App store. In other words, you have a ton of competition, and that number is increasing every day.


In order for your app to be successful, in addition to providing utility, it needs to be flawless across platforms, easy to use and intuitive. If your app doesn’t work like you intend it to, chances are the person who downloads it will seek to replace it. And with so many options, they will find a substitute quickly.


One way you can ensure your app is ready to roll is by testing it extensively. This, however, can obviously be expensive and time-consuming, and in today’s globalized marketplace, you might not be able to see certain aspects of your app that could be tweaked to accommodate more of an international audience.

Continue reading “The Benefits of Crowdtesting Your App” »

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