Even though it is barely Halloween, it is never too early for app developers to start thinking about the upcoming holiday season. With users spending a lot of time traveling, shopping, and opening gifts, the holiday season is the best season for apps. Downloads and app usage increase during the holiday season, meaning developers need to start planning out an optimization strategy before the holidays truly begin to stay ahead of the competition.
Here are some tips on how to make the best of the holiday season:
Time Your Release Properly:
Timing is everything. For example, the best time to release a Christmas-themed app is on December 1. This release date will give you time to gain some organic users and roll out any necessary bug-fixes and updates before the holidays strike in mid-December.
Or, if you are confident in your app’s UI/UX, you could also consider timing your app release for the day before the “App Store Freeze”, which occurs every year right after the Christmas holidays. During the App Store Freeze, all charts and ranking are frozen for a few days, giving new apps some great exposure on the “New Releases” chart.